All MyStromer articles
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News briefsmyStromer co-CEO exits operational role
Tomi Viiala steps down as co-CEO of the Swiss e-bike company to focus on family while remaining a shareholder as the company plans for a leadership transition.
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News briefsStromer launches Click&Collect sales on EU market
Following a pilot test in the US, Swiss S-pedelec pioneer MyStromer AG is now also launching its own online stores in the EU. The first virtual Stromer store will be launched in the Netherlands in the course of 2024. This will be followed by others in Germany, Belgium, Switzerland, France ...
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ArticleMyStromer reaches overall settlement with Revolt
After the Swiss Federal Patent Court and previously the Unified Patent Court ordered a preliminary prohibition on manufacturing and marketing against the Swiss company Revolt Zycling AG due to patent infringement for its previously marketed Opium bikes, Swiss S-pedelec pioneer MyStromer AG is now resolving the legal dispute with a ...
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ArticleMyStromer reports sustainable growth in 2023
Despite the major hurdles that the bicycle industry had to overcome last year – overstock, liquidity bottlenecks, etc. – bicycle supplier MyStromer AG was able to score points. Without disclosing detailed sales figures, the Swiss manufacturer of the Stromer and Desiknio brands closed FY2023 with consolidated sales growth of 10 ...
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ArticleMyStromer moves Desiknio Bikes production to Poland
This year, Desiknio Bikes, the Spanish sister brand of S-pedelec brand Stromer under the roof of Swiss MyStromer AG, is taking off with a new production partner. Since January, all Desiknio models have been painted and assembled by the Polish manufacturer Kross S.A. in Przasnysz, 110 kilometers north of Warsaw. ...
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News briefsMyStromer with new executives for growing e-bike subsidiary Desiknio
Swiss S-pedelec pioneer MyStromer AG has made two key personnel changes at its Spanish lightweight e-bike brand Desiknio, which it acquired in 2021. Source: Desiknio Morten Kristiansen Since mid-November, Morten Kristiansen has been the new Managing Director of the Spanish subsidiary, which, in contrast to the Stromer ...
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News briefsMyStromer AG welcomes three new distribution partners
Swiss S-pedelec pioneer MyStromer AG plans to drive the mobility revolution with no less than three new national distribution partners, namely in Italy, the U.K. and the United Arab Emirates (UAE). While Greenlife Mobility has already been taking care of Stromer pedelecs in Italy since May and is currently working ...
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ArticleFrench investor takes over Swiss e-bike pioneer Stromer
European private equity firm Naxicap Partners has reached an agreement to acquire Swiss premium e-bike pioneer Stromer (bikes up to 45 km/h). Details of the transaction were not disclosed. However, it is still subject to approval by the responsible regulatory authorities. Source: MyStromer AG Stromer’s brand-new premium model ...
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ArticleMyStromer opens EU service center in the Netherlands
On Feb. 1, Swiss s-pedelec pioneer MyStromer opened a new EU service center in Treurenburg, the Netherlands. Kobe Broos, former market manager, Stromer Benelux, was appointed managing director of the new subsidiary Stromer Europe B.V. In a first step, accessories and spare parts for EU customers will be delivered directly ...
