Newell Brands plans to divest Pure Fishing, a division of the former Jarden Corporation that groups numerous brands including Berkley, Abu Garcia, Penn and Shakespeare, joining Rawlings on the selling block. It will also seek a buyer for Jostens, among other assets in other sectors. Together, they represent about 35 percent of Ne This means that it is likely to retain Coleman, Marmot and other outdoor brands that were previously expected to be sold off, following the fate of K2, Völkl, Marker and its other winter sports equipment operations. Like Coleman and Marmot, Pure Fishing is part of Newell's Play segment, whose sales declined by 1.8 percent to $617 million in the latest quarter, generating 3 percent lower operating earnings of $54.4 million. Those that Newell are retaining suffered a drop of 2.6 percent because of weaker sales in the Outdoor & Recreation division, which offset strong growth in Team Sports.

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