News Briefs – Page 117
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News briefsJack Wolfskin reset strategy unveiled
The Jack Wolfskin brand will see a renewed focus on its outdoor roots, with a tagline of “We Live to Discover,” according to details unveiled during parent Callaway’s investor day on April 26. New Wolfskin brand ambassadors will come from the researcher, advocate and documentarian world. A “DACH double down” ...
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News briefsScandinavian Village at OutDoor by ISPO
As always, the Scandinavian Outdoor Group (SOG) will be organizing a Scandinavian Village at the upcoming OutDoor by ISPO (12-14 June) in Munich. The trade show will take place at the MOC Veranstaltungscenter, with the Scandinavian Village located in Hall 4. The hosts will serve coffee and present the latest ...
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News briefsVSSÖ and Arge Fahrrad launch B2B event Austria on Bike
This year will mark the debut of a new B2B bicycle event in Austria. “Austria on Bike” is organized by the Association of Sporting Goods Manufacturers and Sports Equipment Suppliers of Austria (VSSÖ) in cooperation with Arge Fahrrad, the voice of the national bicycle industry under the umbrella of the ...
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News briefsBaffin launches Citizenship Boot Project made from recycled materials
Canadian apparel company Baffin Ltd. has launched the Citizenship Boot Project to provide cold weather footwear to those in need. More than 1,300 boots were made from recycled materials and donated goods at Baffin’s factory in Stoney Creek, Ontario, and will be gifted to North American organizations. The Citizenship Boot ...
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News briefsVaude launches new brand campaign for summer 2022
German supplier Vaude focuses on its ecological and social values in a new marketing campaign for summer 2022. The campaign was created by Towa, a digital agency working with Vaude since 2019 on several marketing projects. The Austrian agency created six spots and a brand film for the campaign, talking ...
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News briefsBetter Cotton Conference announces keynote speakers
The Better Cotton Conference in Malmö, Sweden, on June 22 and 23, has announced two of its keynote speakers: Balubhai Parmar and Lacy Vardeman. Parmar is a cotton grower from Gujarat, India, who leads an enterprising group of Better Cotton farmers that are all small enterprises. At the conference, he ...
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News briefsAndy Styan steps down as CFO of Equip, Rob Maynard to take over
After seven years of service as chief financial officer of Equip Outdoor (the owner of Rab and Lowe Alpine), Andy Styan is leaving the company to focus on personal projects. Styan started with Equip in 2015 and has supported the company’s revenue growth from £40m to £100m and seen the ...
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News briefsTimberland expands Timberloop recycling program to Europe
Around this year’s Earth Day, Timberland announced several initiatives within its CSR program, the most interesting being the expansion of the Timberloop take-back program into the U.K., Germany, France and Italy, with more European markets to follow. The recycling program allows consumers to return their worn Timberland footwear, apparel or ...
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News briefsThe North Face partners with Online Ceramics and introduces Re-Grind process
For a new collection available on April 29 in the U.S., in select stores and online, The North Face (TNF) is partnering with Online Ceramics, a Los Angeles-based streetwear brand founded in 2016 and known for its hand-dyed graphic T-shirts synonymous with the Grateful Dead, among others. The North Face ...
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News briefsKinetixx doubles sales and plans to launch cycling gloves
German glove brand Kinetixx, part of the Metzingen-based W+R Pro GmbH, has reported to have doubled its sales in the past winter season. In November 2021, former Odlo sales manager Matthias Faller took over responsibility for the DACH market and the label’s international business as head of the Kinetixx Sports ...
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News briefsNew Kettler Alu-Rad e-bike factory to start production soon
After less than two years of construction, German bicycle manufacturer Kettler Alu-Rad GmbH announced the imminent start of production at the “probably most modern production facility for e-bikes in Europe.” The factory is located in the German state of Saarland. It complements the venerable Kettler Fahrradfabrik plant nearby. There is ...
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News briefsCrow Bicycles secures €300,000 in its first funding round
Crow Bicycles, the Spanish high-end e-bike brand launched last year through an international crowdfunding campaign, closed its first investment round with a capital increase of €300,000. The funds will be used to develop new products, technologies, and services and hire new professionals with talent and expertise, the company said. Crow ...
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News briefsPatagonia places repeat order for Indian Khadi denim fabric
After making its first purchase in December last year, Patagonia has placed its second order for Khadi Denim fabric, the Indian Ministry of Micro, Small and Medium Enterprises (MSME) has announced. Khadi Denim is an ancient textile technique originating in India. The repeat order is for 17,050 meters of the ...
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News briefsDeuter launches social media campaign with factory workers on Fashion Revolution Day
April 24 is Fashion Revolution Day, a commemorative date to remind us of the disaster at the Rana Plaza textile factory in Bangladesh in 2013, in which more than 1,000 people died in agony. Every year on this day people worldwide are called upon to make a statement and wear ...
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News briefsYKK joins Ellen MacArthur Foundation network
The Japanese zipper specialist YKK has joined the Ellen MacArthur Foundation network to enable a deeper collaboration among various stakeholders within the platform, many of which are YKK customers. The company recently went to market with a new generation of Natulon zippers made from nylon waste like fabric scraps, industrial ...
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News briefsCake appoints EV strategist to board of directors
Source: Cake Peter Bardenfleth-Hansen Cake, the Swedish manufacturer of lightweight electric motorcycles, has announced the appointment of Peter Bardenfleth-Hansen to its board of directors. Bardenfleth-Hansen, who recently became CEO of Norwegian charging station manufacturer Zaptec, brings many years of experience in the electrification of transportation and its ...
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News briefsNilit introduces industry-first premium Nylon 6.6 for apparel fabrics using bio-based feedstock
Nilit, manufacturer of nylon 6.6, has introduced Sensil® ByNature, its latest sustainable innovation that it says significantly improves the sustainability profile, lifecycle analysis and environmental impact of apparel fabrics. By using a certified Biomass Balance (BMB) material, Nilit replaces fossil raw materials with renewable feedstocks. By using this ISCCplus-certified material, ...
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News briefs#GetActiveForUkraine: Outdooractive community collects kilometers for donations
The maps and touring portal Outdooractive, based in Immenstadt, Germany, has launched a charity challenge with its community to benefit Ukraine. Every outdoor activity that runs for more than 45 minutes can be registered and adds on to the collection of kilometers that were run, biked, hiked, rode, climbed or ...
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News briefsWomen’s Gear Award revises product submission criteria for 2022, excludes PFAS chemicals
As the Netherlands and Germany, with support from Norway, Denmark and Sweden are preparing a restriction proposal to cover a wide range of PFAS (per- and polyfluoroalkyl substances) uses starting this summer, the Women’s Gear Award #sheisoutdoors will only accept submissions for its next round of awards (with entries closing ...
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News briefsMountain Planet returns after four years of absence
The 25th edition of Mountain Planet, the international meeting place for mountain professionals, will be held at Alpexpo Grenoble, France, on April 26-28 and will showcase 900 exhibitors from 25 countries across 17 industry segments. The show is expected to attract 18,000 visitors. Mountain Planet has been held every two ...
