News Briefs – Page 119
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News briefsThe Better Cotton Conference will be held in Sweden with a live and hybrid event
After two years of pandemic-related pause, the Better Cotton Conference, organized by the Better Cotton Initiative, will be a live (and hybrid) event again this year. Expert speakers from the cotton industry and beyond will lead a series of plenary sessions across the two-day conference in Malmö, Sweden, on June ...
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News briefsCake appoints Jens Stark as chief commercial officer
Source: Cake Jens Stark, CCO Cake Cake, the Swedish manufacturer of lightweight electric motorcycles, has appointed Jens Stark as chief commercial officer. Stark will lead the continued expansion of Cake’s sales team globally and take the sales organization from start-up to scale-up. He joins Cake from Apple, ...
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News briefsDakine returns to the fishing business
Dakine, the brand founded in Hawaii in 1979 that offers bags, accessories, apparel and outerwear for people who love outdoor adventure, has relaunched its Dakine Fish category, which includes fish bags, tackle storage, gloves and headwear for a range of saltwater and freshwater fishing. Originally introduced in the 1980s, Dakine ...
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News briefsKahtoola achieves carbon neutrality
Kahtoola, an Arizona-based manufacturer of spikes, lightweight crampons, and gaiters for runners and climbers, has achieved carbon neutrality. In 2019, the brand, which announced its expansion into Europe in January 2021, began the process by working with the U.S. Outdoor Industry Association’s Climate Action Corps (CAC) to analyze its greenhouse ...
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News briefsNew multi-stakeholder project targets transparency and fairness in the organic cotton sector
Supported by the Netherlands Enterprise Agency Fund for Responsible Business (FVO), the Organic Cotton Accelerator (OCA) has launched a multi-year project targeting transparency and fairness across the organic cotton sector. To date, the project, named Textile in Transition, has attracted brand partners Bestseller, Essenza Home and G-Star Raw, as part ...
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News briefsDigital CSR training program helps companies build a more meaningful business
The Swedish business development consultancy Helping You Grow International Business AB (Huginbiz) is offering a new digital training program starting this September to help brands transition to a more sustainable and responsible business. “Better Every Day” is a 6-month introductory program that introduces sustainability and CSR and how to effectively ...
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News briefsRemei launches new “I grow your cotton” marketing campaign
Source: Remei Shersingh Haresingh cooperating with Remei-India Swiss organic cotton and textile trader Remei is promoting awareness of the topic of responsibility for the raw material used for clothing. The company is launching a new campaign as a long-term marketing and communication tool, using the claim “I ...
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News briefsTeijin goes into detail on CO2 emissions with newly developed system
Japanese supplier Teijin Frontier Co, Ltd, the Teijin Group’s fiber and product processing company, has developed its own system for calculating CO2 emissions generated during the production of polyester fibers. According to the company, the new system calculates CO2 emissions based on data from its production sites. As an important ...
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News briefs
VF Foundation joins U.S. Regenerative Cotton Fund
The VF Foundation, a private grantmaking organization funded by VF Corp., announced today that it would join the Soil Health Institute’s (SHI) U.S. Regenerative Cotton Fund (USRCF) as a sustaining supporter. The USRCF is a farmer-facing, science-based initiative designed to support long-term, sustainable cotton production in the United States to ...
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News briefsHelly Hansen launches new global campaign
Two search-and-rescue professionals are the protagonists of Helly Hansen’s new global marketing campaign, created together with advertising agency Grey London. As part of the campaign titled “Belong in the moment,” the brand worked with Squamish Search and Rescue team member Nathalie White and Norwegian People’s Aid team leader Odd Harald ...
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News briefsRegistration for Sea Otter Europe sporting events now open
The sixth edition of Sea Otter Europe on Sept. 23-25 will once again see several sporting events as the main attraction, with a variety of races and cycling events. The sports program of Sea Otter Europe Costa Brava - Girona by Continental is one of the most important parts of ...
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News briefsKKR formally submits offer for Accell Group
U.S.-based financial investor Kohlberg Kravis Roberts & Co. Inc. (KKR) formally announced its €58-per-share offer for Dutch-based Accell Group, owner of Ghost, Haibike, Babboe, Batavus, Lapierre, Winora and other bicycle brands, on April 7, with an acceptance deadline of June 3. The offer per share represents a 26 percent premium ...
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News briefsCampsider raises €2 million in funding round
Campsider, a France-based e-marketplace that sells second-hand outdoor sporting goods, has announced that it has carried out a funding round worth €2 million, led by Founders Future and around 20 additional investors. The funds will be used to expand its staff in Annecy and Paris, redesign the website, launch an ...
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News briefsHans Anders launches new sports eyewear brand Driive with DSM bike team
The Dutch Hans Anders retail group (owner of the Hans Anders, Eyes + More and Direkt Optik optician chains) has entered into a collaboration with World Tour cycling team DSM to develop and promote its new eyewear brand, Driive. The new line of sports eyewear is aimed at cyclists and ...
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News briefsSuccessful comeback of VELOBerlin
Source: Stefan Haehnel VELOBerlin 2022 After a two-year pandemic break, the bicycle festival VELOBerlin opened its doors again at the former Tempelhof Airport in the German capital. The tenth edition of the consumer festival gave the bicycle a big stage as a festival for product trends, test ...
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News briefsBergzeit relaunches website with focus on international business
With a relaunch of its regional webshops (end of February in Benelux, U.K. and Italy, and mid-March in Germany, Austria and Switzerland), German retailer Bergzeit is pushing its internationalization. In addition to a cleaner look and feel, a more intuitive user experience was one of the main goals of the ...
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News briefsElan commits to a tree planting project in Slovenia, plans further environmental measures
The Slovenian ski manufacturer Elan has started several projects to improve the sustainability of its operations and installed a new portal for the communication of its environmental efforts, elanskis.com/sustainability. Part of the company’s sustainability plan is the installation of a solar power plant that will start producing in the fall ...
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News briefsSchöffel adds new workwear brand to portfolio
The German family-owned company Schöffel has launched a new business: Schöffel Pro is dedicated to corporate wear and workwear, fully customizable and ready for branding. The company aims for the upper segment of the market, especially in crafts and outdoor-related professions. Schöffel has set up a separate website for Schöffel ...
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News briefs"This Is Home:" Merrell announces multi-year sustainability commitment, starting in the U.S. and Canada
Merrell has unveiled “This Is Home,” a multi-year sustainability initiative designed to inspire consumers to protect nature. The campaign focuses on digital, social and connected TV and showcases Merrell footwear and apparel made from more sustainable materials. It aims to inspire people to go outside with as little impact on ...
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News briefsPelican with new head of international business
Source: Pelican Products Piero Marigo Pelican Products, a U.S.-based manufacturer of protective cases, has promoted Piero Marigo to president of international business, effective March 30. In his new role, he reports directly to CEO Phil Gyori. Marigo joined Pelican Products in 2010 as managing director for the ...
