News Briefs – Page 125
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News briefsDacia partners with UTMB World Series
Dacia, part of the Renault Group, and the organizers of the UTMB World Series, UTMB Group and The Ironman Group, have announced a multi-year partnership through 2024. The agreement sees Dacia as the official technical and exclusive automotive partner for UTMB World Series European and African events, including UTMB Mont-Blanc, ...
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News briefsNew software solution for real-time traceability from fiber to product
Software service supplier TrusTrace, based in Stockholm and Coimbatore, India, has launched its new TrusTrace Certified Material Compliance platform, a software solution that aims to link all purchase orders to production steps, certificates, supplier declarations and quality reports for real-time traceability. The new TrusTrace Certified Material Compliance service wants to ...
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News briefsDorel Sports grows by 5.8% in the fourth quarter
Dorel Sports, which is now listed as a discontinued operation in the accounts of Dorel Industries following its recent $810 million sale to the Pon Group, saw its net profit improve by 21.8 percent to $2.29 million in the fourth quarter ended Dec. 30, according to its parent company, although ...
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News briefsEddie Bauer launches new content platform on its website
One of the first projects executed by the Eddie Bauer Productions company (founded in 2021) is the eponymous U.S. brand’s new content platform: Eddie Bauer Stories. Episodes from season two of the brand’s “outdoor curious” series will be released on the new sub-website. This series taps into the experts of ...
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News briefsExped and myclimate share insights during free webinar on April 4
Swiss brand Exped, which has just announced that all of its new sleeping mats are carbon neutral through offsetting, has been working with myclimate for several years. In a free Zoom webinar on April 4, 2022, the two companies plan to share their joint knowledge with all interested parties from ...
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News briefsNew CEO for Lenzing
The supervisory board of Lenzing AG has appointed Stephan Sielaff, the company’s current CTO/COO, as its new CEO effective April 1, 2022. He succeeds Cord Prinzhorn, who assumed the role of interim CEO in the fourth quarter of 2021. Prinzhorn will return to the group’s supervisory board and take over ...
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News briefsPatagonia doubles donations for emergency aid in Ukraine
Joining the group of brands and companies committed to helping those affected by the war in Ukraine, Patagonia has pledged to match all donations received through the Patagonia.worldcoo.com website. For every euro donated, Patagonia gives two. The brand has selected three fundraising campaigns for the cause: Polish Humatiarian Action, Fundacja ...
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News briefsColumbia introduces new cushioning technology for outdoor shoes
With its new Escape Thrive footwear line with eye-catching Techlite Plush soles, U.S. brand Columbia Sportswear sets a new focus on visibly high-cushioning soles for outdoor shoes. The new sole technology with cushioning and rebounding properties aims to maximize the walking comfort of lightweight hiking shoes – offered in low-cut ...
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News briefsSanuk celebrates 25 years with 90s limited edition sandals
Californian footwear brand Sanuk is celebrating its 25th anniversary with a small collection of Furreal beach sandals sporting the signature colorful and fun look of the brand’s early days. The limited-edition anniversary pack includes four styles featuring soft top foam footbeds that are manufactured with recycled materials, reground EVA foam ...
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News briefsInternational cross-industry job portal for refugees from Ukraine
Thousands of refugees from the war zone in Ukraine are currently forced to settle in new places and are looking for a way to earn a living. To help with this, www.jobaidukraine.com, an initiative for Ukrainian refugees, was launched by the German initiative “Händler helfen Händlern” (“retailers support retailers”) as ...
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News briefsSRAM gives apparel a try, acquires Velocio
Chicago-based bicycle component manufacturer SRAM has made its first foray into clothing with the acquisition of 9-year-old cycling apparel brand Velocio from New Hampshire. The two companies have worked closely together in the past, and Velocio was looking for a strategic buyer that could offer more independent product design and ...
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News briefsTwitter expands selling opportunities with Twitter Shops
Launched as a U.S.-only initiative at first, the new Twitter Shops service now offers merchants on Twitter the opportunity to showcase and sell up to 50 different products at a time. The new beta feature will display a “View shop” button just above a company’s tweets that leads to a ...
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News briefsFidlock unveils concept sneaker with Fidlock Winch system
On March 10, Fidlock, the German company specializing in innovative magnetic fasteners, unveiled a brand new Concept Sneaker with the innovative Fidlock Winch closure/adjustment system. The sneaker, an athletic shoe with the new Winch closure, will not be available to the public, but serve as a showcase for potential collaborations. ...
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News briefsGlobetrotter to open first store in Trier
On March 31, German retailer Globetrotter will open its first store in Rhineland-Palatinate, Germany. The 1,500-sqm location at Dietrichstraße 50, next to Trier’s main marketplace, will host a full range of products of hiking, trekking, travel and everyday outdoor gear as well as a Fjällräven shop-in-shop. Before, the location was ...
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News briefsColumbia appoints new CMO
Columbia Sportswear Company has appointed Pri Shumate as chief marketing officer for its Columbia brand. In this role, Shumate will report to Joe Boyle, executive vice president and president of the Columbia brand, beginning March 14. Shumate has extensive global marketing experience, having worked at Nike for nearly 15 years, ...
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News briefsMVC takes part in Italian initiative against energy waste
MVC, the Italian group behind Sportful, Castelli, and Karpos, will join the “M’Illumino di Meno” (”I will use less light”) initiative on March 11, on the occasion of the 18th edition of the National Day of Energy Saving. The Italian offices of the group will organize a candlelight aperitif while ...
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News briefsNew footwear production technology introduced by Covestro, Cyclone and Huafeng
The German polymer supplier Covestro, textile technology company Huafeng and fiber technology company Cyclone from China announced the joint development of more sustainable production technology for running and sports shoes: The outer fabric is made from recycled polyester Cyclone yarns (rPET), selectively coated with Huafeng’s Haptic technology. Huafeng uses a ...
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News briefsAllied Feather and Down premiers jackets made with Mitsui design team and Pertex fabrics
A collaboration between Allied Feather and Down (AF+D), manufacturer Mitsui and fabric specialist Pertex, which began in the fall of 2021, has produced initial results available at alliedfeather.com/zeronrth and select retailers in Japan and Barney’s in New York. Originally released exclusively to the Japanese market, but now also available in ...
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News briefsArc’teryx celebrates employee No. 1 with emotional video for Women’s Day
Released on International Women’s Day 2022, the Canadian brand Arc’teryx honored its first-ever employee, Usha Parbhakar (neither a climber nor an outdoor athlete), with an emotional video. With the company for almost 30 years, she started in 1992 as the brand’s first and only sewer and made the very first ...
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News briefsKupilka launches circular economy pilot project
Kupilka, the Finnish manufacturer of ecological dishware and survival equipment, launched a circular economy pilot program in Germany on Jan. 1 in cooperation with the company’s German distributor, Impress Markets GmbH. During the pilot phase, customers residing in Germany will be able to send their Kupilka products to Impress Markets’ ...
