News Briefs – Page 138
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News briefsAustralian work boots brand Rockrooster to step into outdoor footwear market
Rockrooster, an Australian safety and work boots brand founded in 1980, announced its expansion into hiking and outdoor footwear. The company had started to sell several outdoor style boots by the end of 2020 but decided to launch a new consistent line of 15 outdoor shoes in 2022 that is ...
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News briefsKilian Jornet to leave Salomon for new project
Kilian Jornet, considered to be one of the greatest trail runners of all time, will be leaving his long-term sponsor Salomon by the end of 2021. Jornet had been part of the Salomon athletes team for the most part of his 21-year-long international career. After more than 15 years of ...
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News briefsConebi elects João Miranda as VP of the board
Source: Conebi New vice president of the Conebi board: João Miranda Because of the Covid-19 pandemic, this year’s general assembly of Conebi, the European umbrella organization of the national bicycle and bicycle parts industry, took place on Nov. 23 exclusively in digital form. On this occasion, João ...
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News briefsFox wants to enable sustainable adventures for all with new global community program
U.S. suspension specialist Fox Factory has launched a community investment program called Trail Trust. Together with non-profit partners around the world, the new program aims to enable sustainable adventures for everyone by promoting conscientious use of nature and protecting shared outdoor playgrounds. It also means expanding opportunities in the outdoor ...
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News briefs
VF promotes Nina Flood to president, global packs for Eastpak, Jansport and Kipling
Source: VF Corp Nina Flood VF Corp. has appointed Nina Flood as president, global packs for Eastpak, JanSport and Kipling. She has most recently served as president of Eastpak after a long career at VF brands Nautica and Kipling. Flood joined VF Corp. in 2003 after leaving ...
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News briefsFirst German helicopters equipped with Recco SAR detectors
In Bavaria, two helicopters were equipped with Recco SAR detectors this fall, making Germany the fourth country in the Alps after Austria, Switzerland and Italy to be fitted with the tracking system used for finding missing and injured people or those in need of help in the outdoors. The SAR ...
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News briefsSwedish Rudholm Group acquires German sustainable packaging specialist EBM
The Rudholm Group (RH), a Swedish-based supplier of garment accessories, packaging and logistical services for apparel producers, has taken over Euro Brand Management (EBM), a Munich-based company specializing in sustainable packaging and supply chain management solutions in all the segments of the footwear market. Founded in 1951 by the eponymous ...
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News briefsTenson supports Adventure Travel Trade Association
Swedish outdoor brand Tenson has entered into a two-year partnership with the global Adventure Travel Trade Association (ATTA) to support the industry summit Adventure Elevate 2022 on May 3-5 in Eugene, Oregon, USA, and the Adventure Travel World Summit 2022 on October 3-6 in Lugano, Switzerland, where the best and ...
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News briefsFirst alpine skis with Spinnova composite material
After establishing apparel and interior design applications, Helsinki-based sustainable material company Spinnova makes its debut in composites in partnership with Finnish ski manufacturer Pusu. In a special edition of the Abisko all-terrain and freeride ski, carbon and glass fibers are replaced by Spinnova as the reinforcement material. Delivery of the ...
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News briefsTeijin gets SBTi approval of new GHG reduction targets
According to mrcplast.com, Teijin Limited’s new targets for greenhouse gas emissions have been officially validated by the Science Based Targets initiative (SBTi) as science-based targets (SBT) that help limit global temperature rise to well below two degrees Celsius. The company says to be the first enterprise in the Japanese chemical ...
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News briefsOn takes over Spanish sales with new subsidiary
CMD Sport reports that On Running will take control of its business in Spain through its own subsidiary. The Swiss company has officially announced the consensual termination of its business relationship with Siker Sport, the brand’s distributor over the past 7 years. As of Jan. 1, 2022, the business will ...
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News briefsSamaya auctions one-of-a-kind tent for a good cause on Black Friday weekend
French company Samaya has decided to create a unique version of its Samaya2.5 tent – a “Black Edition” – and auctions it from Friday, Nov. 26, (Black Friday) until Monday, Nov. 29, on its website and donate all proceeds to charity. Samaya is working with the Kilian Jornet Foundation to ...
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News briefsSuper.natural to donate products in December
Super.natural wants to counteract the discount battle days of Black Friday, Black Week or Cyber Monday by launching its Better December campaign benefitting a non-profit association. For every €150 of sales in its online store, Super.natural donates a warming neckwarmer from its responsibly produced Merino collection, made from fabric scraps, ...
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News briefsUnifi reaches key sustainability milestone ahead of actual schedule
Unifi reports that it has now converted more than 30 billion used plastic bottles into its Repreve recycled fiber, which the company says is processed by more than 1,000 brands worldwide in many industries and by outdoor brands like Kathmandu, Norden, Patagonia and Planks, among others. Unifi began setting recycling ...
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News briefsDeuter donates 10 percent of Green Friday sales to CSR projects
Instead of encouraging people to consume more during the current Black Friday/Cyber Week shopping craze, German backpack specialist Deuter will donate 10 percent of the sales generated in the brand’s online store from Nov. 27-28, 2021. The money will go to the “Walk the Trail” project in Argentina, a biodiversity ...
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News briefsEquip Outdoor opens European service and repair center for Rab and Lowe Alpine products
With a newly opened European service and repair center in Leusden, Netherlands, Equip Outdoor Technologies Ltd. takes another step towards its goal to reach net-zero by 2030. The new Equip service center is available to retailers and end-users in Western and Central Europe and will provide repair and wash services ...
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News briefsSOMWR organizes panel discussion on sustainability at PWA Windsurf WC in France
During the last SOMWR 10 x Marignane PWA Grand Slam Windsurf Worldcup, German apparel brand SOMWR (the apparel branch of the Starboard SUP brand) has organized a panel discussion, bringing eleven speakers from the water sports industry and ecological movements on stage. The participants included Maximilian Reimers from Fridays for ...
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News briefsRapha founder Mottram to step down
Rouleur magazine reports that Simon Mottram, founder of Rapha, will step down as CEO of the cycling apparel brand after 17 years. Mottram co-founded Rapha in 2004 with Luke Scheybeler, drawing inspiration from Team Rapha-Géminiani, a cycling team from the 1960s. He is considered one of the greatest marketers and ...
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News briefsHaglöfs to close stores, webshop and offices on Black Friday
Swedish outdoor brand Haglöfs will not be paying any attention to the top-selling day of the year in order to focus on conscious consumption, not the discount battle for things you don’t really need just because they are offered at a bargain price. Consumption has consequences for the environment: products ...
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News briefsCanada Goose names Paul Cadman president of Asia-Pacific division
Source: Canada Goose Paul Cadman Toronto-based brand Canada Goose has appointed Paul Cadman as president, Asia-Pacific. The role includes all business activities from commercial and financial to marketing across the APAC region, including Greater China, Japan, South Korea, Australia and New Zealand. He succeeds Scott Cameron, who ...
