News Briefs – Page 146
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News briefsSigna Sports to launch AI-based virtual bike fitting engine
Sports e-commerce and tech platform Signa Sports United (SSU) has entered a strategic partnership with Motesque, a Brooklyn, NY, and Cologne-based specialist startup for biomechanics, computer vision and AI, to launch the first-ever biomechanical AI-based virtual bike fitting engine for online bike shopping. Motesque was founded in 2015 by Professor ...
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News briefsBlackcrows opens "Paris nest"
Blackcrows, the independent French freeski brand from Chamonix founded in 2006 by pro freeskiers Camille Jaccoux and Bruno Compagnet, has opened a temporary shop in the heart of the Latin Quarter in Paris. “The Backcrows Paris nest is an urban dive into the Chamonix universe of the brand with the ...
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News briefsRose Bikes receives Forum Award
This year Rose Bikes receives the renowned Forum Award of the industry magazine Textilwirtschaft in the „Brand“ category. The award is given for entrepreneurial or personal achievements that have a lasting formative influence on developments in the fashion business. “I am incredibly proud of this award,” said Marcus Diekmann, managing ...
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News briefsDimension-Polyant switches to more sustainable fabrics
German fabric manufacturer Dimension-Polyant complements its VX series of pack laminates with the new RX line. The new offerings are climate-neutrally produced from cradle to gate with a varying share of recycled polyester fibers. To label its sustainable range of fabrics, the company has created the new “cleenTec” seal that ...
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News briefsThe North Face names European members of Explore Fund Council
Source: The North Face Members of the European Explore Fund council The North Face is setting up structures of the European branch of its Explore Fund Council, a new diversity and inclusion committee announced last year. The seven million dollar fund available is aimed to improve access ...
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News briefsLowa launches DTC web shop for EU consumers
German mountain and outdoor footwear manufacturer Lowa, part of the Italian Tecnica group, is adding a shopping function to its website www.lowa.com, which was relaunched globally in June 2020. From November 2021, customers from EU countries will be able to order a defined selection of the product range directly from ...
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News briefsEKOÏ integrates Tocsen sensor into its bicycle helmets
Following Uvex and Alpina, French brand EKOÏ will now integrate the Tocsen crash sensor into its bike helmets. In Germany, the Smart Crash Helmet Sensor from Tocsen, a startup founded in 2019 in Freiburg, has been in stores since 2020. It sends an emergency call to all emergency contacts in ...
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News briefsNo More Boots introduces “shoehorn” for ski boots
No More Boots, the young Swedish company that brought the SkiClicker to ski rental shops, has launched a new product for the ski consumer. The Boot Bib™ serves two important functions: First, it makes it easier to slip into ski boots, especially on cold days when the plastic is at ...
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News briefsOne Run 2021 unites runners around the world
With over 157,000 participants from 195 countries already signed up, the One Run 2021 will be a 24-hour celebration of global unity, humanity and sports. The event starts at 9 am (Kiribati time) on Oct. 16, where local runners will be lacing up their trainers for an hour of activity ...
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News briefsKari Traa launches campaign and movement against inequality
Sharing stories from real women from the outdoor industry, the new “girls will be girls” campaign initialized by Kari Traa intends to encourage women to change the rules and fight to decrease the global gender gap. The kick-off video (see below) will be followed by more footage, showing women like ...
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News briefsAdidas Y3 launches Terrex footwear and jackets
For this fall’s urban sportswear line Y3, Adidas is launching a new Terrex Swift R3 GTX sneaker in two colorways as well as two Gore-Tex shell jackets (one hard shell and one down insulated parka). The Y3 Terrex footwear capsule collection is launched on Oct. 14, while the apparel drop ...
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News briefsAdidas rolls out resale program
Adidas’ new “Choose to Give Back” resale program, which leverages thredUP’s Resale-as-a-Service® (RaaS®) platform and expertise, allows consumers to send used products from any brand to Adidas for reuse or resale via the Adidas Creators Club App. The program – part of the company’s efforts to promote a circular product ...
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News briefs
Norspo canceled, may take place in November
The Norwegian sporting goods show, Norspo, which was going to take place in Oslo on Jan. 9 and 10, has been canceled like the one that was going to be held last January. Trond Evald Hansen, general manager of Norspomessen, is now betting that the new winter show will take ...
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News briefsBoa wins another DI.A award
Boa Technology has won its second Design & Innovation Award (DI.A), after the one it won in 2016 for its IP1-S platform. The winning product is its Li2 dial platform, a bayonet and cartridge system – like the L6 platform – made mostly of anodized aluminum. Introduced this autumn, ...
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News briefsRab lets athletes speak in new podcast series
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has just launched its new The Mountain People podcast, a podcast series featuring alpinists from Rab’s athlete’s roster who will talk about their love for the mountains and their lives beyond their sports. The podcast is hosted by British alpinist ...
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News briefsOrtovox expands professional partnerships and internal pro product team
Ortovox, the German specialist for safety equipment, backpacks and technical wool clothing, has expanded its partnership with the umbrella organization of the Austrian Mountain Rescue Service (ÖBRD). As part of the cooperation, products specially tailored to the needs of mountain rescuers are being developed, which are available in a special ...
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News briefsPatagonia Films presents documentary “They/Them” about identity in climbing sports
Patagonia has launched the film “They/Them,” a 70-minute documentary on Oct. 7 about Lor Sabourin, an Arizona-based climber, guide and coach who identifies as transgender and uses the pronouns “they/them.” The filmmakers of They/Them follow Sabourin through the sandstone canyons of northern Arizona, on a climbing route that is simultaneously ...
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News briefsHoudini debuts global “The Storyteller” campaign with Polartec
Houdini has launched its global marketing campaign, ”The Storyteller,” in collaboration with Polartec. The marketing initiative, in partnership with a media outlet and on Houdini social channels, “stars” Houdini’s iconic styles telling their stories through emotional and humorous snippets. The stories include four creative approaches in different environments (”The Artist,” ...
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News briefs
Dometic introduces new recycled material for camping products
To offer its environmentally-conscious customers lower-impact choices, Dometic has introduced the new material Redux, a lightweight polyester, made from 100 percent recycled plastic bottles with Global Recycled Standard (GRS) certification. As a start, the new material will be used for the production of a new RV awning and some camping ...
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News briefsBollé expands product and design teams
In addition to a series of hires to support its marketing, business, e-commerce and corporate social responsibility departments, Bollé Brands Group has added several industry veterans to its helmet, goggle and sunglass innovation team. Corentin Daniel was appointed global product engineer, a newly created position, and brings 17 years of ...
