News Briefs – Page 150
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News briefsPorsche subsidiary takes off with connectivity-driven e-bike brand
Source: Porsche Digital Cyklaer Gravel Racer Porsche’s offshoot Porsche Digital has expanded its product portfolio with a new digital business model in the field of urban mobility called Cyklær. With the new brand, the company intends to build a platform for digital services around the cycling experience ...
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News briefsSchöffel-Lowa retail joint venture expands its store network
The joint venture Schöffel-Lowa-Sportartikel GmbH & Co. KG, once founded by the two German outdoor companies Schöffel and Lowa, is strategically expanding its store network. Two new shop-in-shop locations opened in southern Germany on Sept. 16 and brought the joint venture’s sales network to 35 (29 in Germany, 4 in ...
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News briefsOn runs to New York Stock Exchange to go public
Source: On Running On runs to NYSE 100 runners, along with the founders of On, David Allemann, Caspar Coppetti and Oliver Bernhard, and co-CEOs Martin Hoffmann and Marc Maurer ran alongside the Hudson River and over to Wall Street on the morning of Sept. 15 to ring ...
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News briefsTrek Group presents 2021 sustainability report
Trek Group has unveiled its plan to combat the global climate crisis. The Sustainability and Corporate Responsibility Report 2021 summarizes the goals the U.S. bicycle company (Bontrager, Diamant, Electra, Trek brands) has set to reduce its global footprint and environmental impact. According to Trek Group, a bicycle manufacturer is committed ...
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News briefsSKS: “Made in Germany” benefits from supply bottlenecks from Asia
The opportunities for production close to the market in Europe due to supply problems from Asia are exemplified by the German bicycle parts and accessories manufacturer SKS Metaplast Scheffer-Klute GmbH (or SKS-Germany). The group has always relied on products “Made in Germany,“ and this is indeed a good selling point ...
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News briefsLycra introduces new one-size-fits-more fiber
With the launch of a new stretch fiber named Lycra Adaptiv, The Lycra Company (based in Wilmington, U.S.) is addressing the demand for more inclusive sizing that is not only important for consumers but might also allow for a potential reduction of SKUs by covering a broader range of body ...
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News briefsNicolai explores new boundaries between existing two-wheeler classes
At Eurobike, Karlheinz Nicolai, founder and CEO of German premium niche brand Nicolai, showed off the new Eboxx Ultra – “UB1” for short – which bridges the gap between pedelecs and e-motorcycles. “We want to show that there is something more below the car and above the so-called LEVs that ...
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News briefsOutDoor by ISPO Global Summit Edition reveals event program
With a schedule of workshops, keynotes and networking opportunities, the first Global Summit Edition of the OutDoor by ISPO will take place from Monday, Oct. 4, through Thursday, Oct. 7. Besides the physical brand presentation space, re-connecting – or even generating new contacts – is in the ...
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News briefsSpain’s outdoor exports grow strongly in H1 2021 compared to pre-Covid period
According to the Spanish business magazine Palco23, citing figures from Icex Spain Export and Investment, Spain’s exports of outdoor equipment reached a total of €122.5 million between January and June 2021, an increase of 67.5 percent compared to the same period in 2019. Over the past five years, exports in ...
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News briefsPertex introduces mono-material laminate Pertex Shield Revolve from recycled polymer
Fabric specialist Pertex, based in Clitheroe, U.K., announced the go-to-market of its new range of waterproof/windproof/breathable materials named Pertex Shield Revolve. The new laminated materials are made from a single polymer (100 percent recycled polyester) in order to improve both the recyclability and carbon emissions of the fabrics. The mono-material ...
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News briefsSwiss Revolt Zycling revives MTB Cycletech brand
The legal battle over the trademark rights to the MTB Cycletech brand name between former longtime Velobaze CEO George Merachtsakis (who left the company in April 2020) and the Velobaze team led by CEO Sebastian Marten and CFO Michael Läuppi could not be settled when MTB Cycletech parent company Velobaze ...
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News briefsVF and Redress announce winner of 2021 sustainable design competition
VF Corp. continued its three-year partnership with environmental organization Redress by announcing the winner of the 2021 Redress Design Award, the world’s largest sustainable fashion design competition. Ten finalists from the U.S., U.K., Germany, India and Greater China participated in virtual events held Sept. 1-11. The event included educational challenges ...
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News briefsOrage returns to Europe
Montréal-based brand Orage, co-founded by Eric D’Anjou in 1989 and catering primarily to freeride skiers and snowboarders, is reportedly expanding back into the European market. After undergoing several changes of leadership and direction under the umbrella of the company Coalision and its CEO and president Bernard Mariette, the brand was ...
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News briefsEvoc Sports integrates airbag into commuter bike backpack
The German sporting goods, travel transport and backpack specialist Evoc Sports has presented the Commute A.I.R. Pro 18, its first bicycle backpack with integrated airbag and the already familiar Liteshield Plus back protector, as a concept product at the IAA Mobility show in Munich. The name of the model shows ...
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News briefsEvoc Sports expands marketing team
Source: Jo Beckendorff Alexandra Hlawitschka On Sept. 6, Alexandra Hlawitschka started as the marketing content and press manager at German sporting goods travel transport and backpacking expert Evoc Sports. She joins Evoc from German sports glove manufacturer Roeckl Sporthandschuhe, where she spent nearly five years as communications ...
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News briefsEarly-bird bookings for Slide and OTS close mid October
The Slide and Outdoor Trade Show Winter, planned for Oct. 18-20 at the Telford International Centre, U.K., reports increasing demand for its exhibition space. According to the organizing company Rare Management, two-thirds of the space is already booked. For brands wanting to take advantage of reduced booking rates, time is ...
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News briefs
Hunter launches first marketing campaign under Paolo Porta’s leadership
Hunter has unveiled “For the World Outside,” its first marketing campaign under the leadership of chief executive Paolo Porta, who joined the company in March. The new seasonal campaign of the British heritage boot brand features images by photographers Ryan Lowry, Anthon Gottlob and Alexandra Leese as part of a ...
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News briefs
C.A.M.P. introduces a new logo
Source: C.A.M.P. C.A.M.P., the Italian firm specializing in the manufacturing of technical products for safety in outdoor activities and work at height, has introduced a new logo. The pictogram, defined as “the graphics engine of the rebranding,” was inspired by the mountains at the beginning of the ...
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News briefsSimplon expands Connected Retail Partner program in DACH region and Benelux
Simplon Fahrrad’s Connected Retail Partner program, which was established and extensively tested many years ago at the company’s headquarters at the Simplon Experience Center, currently connects 50 bike retailers. In 2022, it is to be expanded to 100 in the DACH region and Benelux, the company says. The program’s partner ...
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News briefsPolygiene hires Sean Tindale as new CMO
Source: Polygiene Sean Tindale, new CMO Malmö, Sweden-based Polygiene Group has appointed Sean Tindale as its new chief marketing officer, effective at the end of September. He is joining in from the fashion brand Vero Moda (owned by the Besteller Group), where he was global marketing director ...
