News Briefs – Page 160
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News briefs
Pomoca builds new headquarters and production site
Pomoca, a specialist in ski mountaineering skins and part of the Oberalp Group since 2011, is building new headquarters in Chavornay, about 25 km north of its current production and administration site in Denges, near Lausanne, Switzerland. According to a company statement, production at the current site has reached its ...
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News briefsHydro Flask partners with Surfrider Foundation
Source: Hydro Flask #Refillforgood limited edition bottle Hydro Flask continues its partnership with the Surfrider Foundation, kicking of Plastic Free July and its 2021 #RefillForGood campaign with a limited edition of insulated stainless steel flasks. Hydro Flask launched its Refill For Good initiative in July 2020, empowering ...
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News briefsCimalp expands online store into German-speaking region
The French brand CimAlp has extended its offer to the entire German-speaking market: Consumers in Germany, Austria and Switzerland (DACH region) are now able to purchase CimAlp’s products directly at the brand’s website. For around ten years, the company from Saint Marcel, founded in 1964, has been ...
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News briefsNew CEO at Magura
Effective June 1, Michael Funk has joined the management board of German brake expert Gustav Magenwirth GmbH & Co. KG (Magura Group) as the company’s new CEO. Funk succeeds Olaf Müller, who left the company earlier this year. Ralph Berndt had taken over the duties as CEO of the Magura ...
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News briefsSustainable sports retailer Sportgreen opens first stores
After launching its online platform for sustainable sports products In April 2021, Sportgreen has opened a physical flagship store of 800 square meters under the same name and with the same products in the German town of Ingelheim. The new store adds up to two smaller Sportgreen shops that were ...
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News briefs
DUER shifts to direct sales in Germany
After a three-year partnership with German distribution specialist E. Tremmel Marketing GmbH, Canadian performance apparel brand DUER announced that it will transition to direct sales beginning with the spring/summer 2022 season. “DUER entered the European market early and immediately experienced significant growth in the urban-outdoor segment,” said Pascal Wehr, sales ...
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News briefsJack Wolfskin collaborates with brrr° and Lenzing
Jack Wolfskin has presented numerous new developments in its new summer collection for 2022, both in the textile segment as well as in its footwear and equipment segments. New partnerships in textile technology are particularly noteworthy. In addition to Polartec, the brand is now also cooperating for the first time ...
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News briefsPolartec announces transition to DWR finishes without PFASs
Polartec, the U.S. functional fabric manufacturer and a Milliken & Company brand, will completely eliminate the use of PFAS (including PFC) in its durable water repellent (DWR) finishes. The functional fabrics will not make any sacrifices in terms of durability or water-repellent function despite the elimination of PFAS, Polartec said. ...
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News briefsION strengthens marketing team
Sara Bassano (left) and Rebecca Volz Bike, surfwear and accessories company ION, part of Boards & More, has strengthened its marketing department with two new team members, Rebecca Volz and Sara Bassano. Volz has a master’s degree in sports management and worked for six years as a ...
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News briefsHDry to launch new bio-based laminate membrane
Italian firm Altexa srl has announced the launch of HDry b5 at Outdoor Retailer in Denver, Colorado, on Aug. 10-12, in cooperation with GHS Holdings, its U.S. partner. The new HDry b5 membrane, a bio-based 3D waterproof laminate, offers the opportunity to reduce dependence on fossil fuels in active performance ...
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News briefsReima keeps kids cool with sugar substitute
For Summer 21, Finnish brand Reima continues its Cooling Comfort collection that helps kids feel fresh despite the summer heat. One innovative technology is called Xylitol Cool and is based on edible sweeteners. Originally used in Finland as a sugar substitute in chewing gum and candies, it turns out that ...
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News briefsP.A.C. moves into new, sustainable headquarters and production
P.A.C. (a family-run brand for multifunctional headgear and socks) has moved into its new headquarters in Schweinfurt, Germany. On a site of 25,000 square meters, 6,000 square meters of production and logistics space and 1,200 square meters of office space for up to 200 employees have been created. The company ...
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News briefs
Bergzeit's bonus program cooperates with climbing app Vertical Life
With the launch of its “Bergzeit Club” bonus program, the German multichannel retailer has stepped up its commitment to customer relationship management. Now Bergzeit is bringing a new partner on board with the climbing app Vertical Life, which offers valuable benefits for club members by allowing them to collect points ...
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News briefsOberalp Group reaffirms its sustainability commitment in recent reports
The Oberalp Group has recently published its 2020 Sustainability Report and reaffirmed its commitment to a comprehensive strategy that focuses on employee wellness, safe factory conditions, philanthropy and environmental sustainability. The group has released its Sustainability Report for the sixth consecutive year. Despite the challenges brought on by the Covid-19 ...
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News briefsRab and Lowe Alpine to offer more recycled materials
In their new collections for spring 2022, Equip Outdoor Technologies Ltd. brands Rab and Lowe Alpine have increased the share of recycled materials within their ranges. After integrating more recycled fabrics into the apparel collections in earlier seasons, the U.K. companies will also use recycled materials in their sleeping bags ...
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News briefsPierer Mobility reports strong two-wheeler sales in the first half of the year
With total sales of 176,045 motorcycles and 53,378 e-bikes and bicycles worldwide, Austrian two-wheeler giant Pierer Mobility AG has closed the first half of 2021 on a strong note. While the motorcycle sales under the KTM, Husqvarna and GasGas brand names almost doubled with an increase of 94.9 percent compared ...
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News briefsGerman DTC bicycle supplier Rose Bikes pushes expansion in brick-and-mortar retailing
End consumers have been able to test and buy bicycles from German DTC bicycle supplier Rose Bikes at Lengermann & Trieschmann in Osnabrück, Breuninger in Stuttgart, Sport Reischmann in Kempten and the four Globetrotter stores in Cologne, Frankfurt, Wiesbaden and Dresden since April 2021. Rose Bikes models “across all bicycle ...
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News briefs
Afydad extends member base to tourism and marketing
The Spanish Association of Sporting Goods Manufacturers and Distributors (Afydad) is expanding its member base to sports marketing and tourism agencies, in addition to the retail sector. The trade body is also creating ten working groups that will focus on digital transformation, fitness, equipment and e-sports, outdoor, padel, internationalization, mobility ...
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News briefs
VF brands get high marks for transparency
Three VF Corp brands – The North Face, Timberland and Vans - ranked high in the 2021 Fashion Transparency Index published by Fashion Revolution, a global activist movement that is pushing for greater disclosure in fashion supply chains, warning that progress in transparency in the sector generally remains “too ...
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News briefsAlpkit sets new CO2 reduction targets for 2025
Source: Alpkit website U.K. outdoor brand Alpkit, based in Nottinghamshire, has published new science-based targets to reduce its absolute emissions by 46 percent from pre-pandemic levels within the next few years. The company aims to also reduce value chain impacts by committing to a ‘per item’ reduction ...
