News Briefs – Page 164
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News briefs
Merrell and artist Latasha Dunston create Outdoors for All capsule
For its latest collaborative collection, the “Outdoors for All” collection of footwear, apparel and accessories, Merrell teamed up with artist Latasha Dunston from Colorado to create looks designed to inspire diversity and representation in the great outdoors. For the shoes, Dunston reimagined Merrell’s popular Antora 2 and Nova 2 trail ...
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News briefsMaker of Empel molecular water protection secures $3.5 million in financing
Following a successful Series A round, New Mexico-based Green Theme Technologies, Inc. (GTT), a developer of sustainable and water-free textile technologies, reached its goal of $3.5 million in its first Series B closing. The funds raised will be used to further develop its sustainable platform technologies, including the Empel water-free ...
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News briefsGoPro allows third-party developers to integrate Hero9 Black into their solutions
GoPro has just announced a new open API for third-party developers/apps called Open GoPro that will allow them to integrate with their cameras, starting with the GoPro Hero9. The API (Application Programming Interface) enables a range of functions via wireless interfaces, including control as well as media transfer. With Open ...
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News briefsNorrøna offers transparency in e-commerce through Higg Index sustainability profile and material seal
To ensure transparent and efficient communication with consumers, Norrøna is the first brand in the outdoor industry to embed the Higg Index Sustainability Profile and Higg Index Material Seal on its e-commerce platform using a standardized scorecard. The Higg Index was developed by the Sustainable Apparel Coalition (SAC), of which ...
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News briefs
Thermore unveils new Ecodown Fibers Genius
Thermore, based in Milan, Italy, has introduced Ecodown Fibers Genius, a new filling made of free fibers 100 percent recycled from PET bottles that the manufacturer says makes free fibers a global platform for apparel and should finally win over previous skeptics who prefer rolled insulation. Thermore says the new ...
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News briefsMarketmedia24 forecasts growth of German athletic footwear industry until 2028
Market researchers from the Cologne-based market research and consulting institute Marketmedia24, who calculate future prospects for numerous consumer goods markets based on scientific methods, have concluded that the German athletic footwear industry does not have to worry much about future sales. According to the report, there will be a steady ...
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News briefsZwift is the presenting partner of the new women’s Tour de France
The online fitness platform Zwift has been named the presenting partner of the new Tour de France for women, organized by Amaury Sports Organisation (ASO). The inaugural edition of the women’s cycling event, which will be called Tour de France Femme avec Zwift, is scheduled to take place from July ...
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News briefs
Solvay introduces its first bio-based polyamide
Solvay is launching globally Bio Amni, its first partially bio-based polyamide 5.6. Bio Amni is produced entirely at the company’s textile industrial unit in Brazil. Solvay’s research and innovation teams worked on creating the new textile yarn for two years, the company said. The launch of Bio Amni brings the ...
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News briefsLucky Bike.de opens new company headquarters
After the opening of the new company headquarters of German chain store Lucky Bike.de GmbH in Bielefeld was postponed by a week due to delayed construction work on the exterior facade, the date is now set for July 2. With a total of 29 Lucky Bike and Radlbauer brand stores ...
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News briefsBergfreunde.de launches new branding campaign
Bergfreunde GmbH, the German online specialty retailer for mountain sports, climbing and outdoor equipment, has launched a branding campaign to make its brand values “emotionally tangible” for its customers. The storytelling focuses on Bergfreunde employees as authentic ambassadors for mountain sports and outdoor love. The brand campaign tells various stories ...
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News briefsZDHC Foundation joins Microfibre Consortium as research member
The Amsterdam-based ZDHC Foundation (ZDHC) became part of The Microfibre Consortium (TMC) as a research member to help develop science-based solutions for the textile industry to minimize fiber fragmentation and release to the environment during textile manufacturing and the product life cycle. The Microfibre Consortium (TMC) is part of the ...
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News briefs
Superfeet acquired by private equity firm
Seattle-based private equity firm Westward Partners has acquired Superfeet, an insole manufacturer founded in 1977 and based in Ferndale, Washington, about 160 km north of Seattle. Terms of the transaction were not disclosed. Westward will take over majority ownership of the company from its workers since it was owned by ...
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News briefs
Asolo with new distribution in Benelux
Asolo Srl, the Italian outdoor footwear brand founded in 1975, will be represented in Belgium, the Netherlands and Luxembourg by Dutch agency Technolyt starting with the new spring-summer 2022 season. Asolo said it chose this new collaboration and distribution through Technolyt “because we share the same values in the outdoor ...
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News briefsRegistration open for WFSGI World Cycling Forum 2021
Registration is now open for the 2021 World Cycling Forum (WCF), which will take place in Munich on September 6 and 7, just ahead of the new IAA Mobility Show, with the main theme “Capitalizing on the Current Bike Boom.” The WCF will consider The Market Today and The Market ...
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News briefsGerman bicycle retailer B.O.C. opens 38th store
German bicycle store chain and multichannel retailer Bike & Outdoor Company GmbH & Co. KG (B.O.C.) is opening its 38th stationary store nationwide on June 24 on the outskirts of the northern German city of Delmenhorst. It is located in a former electrical store with a total area of more ...
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News briefs
E-bike buyers are younger in Germany and Belgium than in the Netherlands
Figures from the annual GfK e-bike Monitor 2020, which was first launched in the Netherlands in 2018, show more young e-bike buyers in Germany and Belgium than in the Netherlands. Among e-bike buyers, the age groups 50 and 65+ are less strongly represented in these countries than in the Netherlands. ...
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News briefsGerman B2C bicycle supplier Rose launches its first own apparel line
Source: Rose Bikes Rose Dropbar Cycling Fashion – Unpaved After more than a year of research and development, German bicycle supplier Rose Bikes unveiled its first dedicated “all-in” cycling apparel line. According to the company, the Rose Dropbar Cycling Fashion, marketed under the slogan “Timeless.Functional.Fashionable.”, is far ...
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News briefsVaude opts for transparency and discloses product supply chains in its web store
Just days after the German parliament passed the new Supply Chain Act, outdoor brand Vaude is making a clear statement: With a new addition to the product information on vaude.com, the German brand provides full transparency of the supply chain of every Vaude product on its own website. For each ...
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News briefs
Giro with marketing hires and promotions
California-based Giro Sport Design, part of Vista Outdoor since 2016, announced several changes to its brand and marketing team. Peter Nicholson has been hired as brand manager for Giro Bike. He was most recently a partner at True Communications, the company’s PR agency. During his 11-year tenure at True, he ...
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News briefs
Burton appoints Chief Strategy Officer
Ali Kenney, previously SVP of strategy & insights, has been promoted to chief strategy officer at Burton, a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment early in her career ...
