News Briefs – Page 166
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News briefs
Accell Group’s CSCO to leave the company
At its 2015 annual general meeting, Europe’s leading premium bicycle supplier Accell Group N.V. announced that the newly created position of chief supply chain officer (CSCO) would be filled by industry newcomer Jeroen Both, who would also join the management board as its fourth member. Now, the group’s supervisory board ...
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News briefs
Garmont announces new distributor for U.K. and Ireland
Garmont, the Italian outdoor footwear brand founded in 1964, has announced the appointment of Ultra Sport EU as its exclusive distributor for the U.K. and Ireland. Ultra Sport EU has been distributing well-known action sports brands for over 40 years and is now adding outdoor footwear to its portfolio with ...
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News briefs
Rewoolution celebrates diversity and inclusion in new campaign
Rewoolution, the Italian merino activewear brand of Reda Group, has announced a new communication campaign called #JoinTheRewoolution that celebrates diversity and inclusion. The campaign is launched in collaboration with Purple Goat, a London-based marketing agency specializing in disability and inclusion. The campaign features athletes and outdoor enthusiasts wearing Rewoolution garments ...
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News briefs
OX Outdoor Sport Expo in Italy on June 11-13
Organized by VDA Trailers, the OX Outdoor Sport Expo will take place from June 11 to 13 in Courmayeur and Val Veny, a lateral valley to the Mont Blanc massif. The consumer event village will be hosted at Monte Bianco La Sorgente Camping, where outdoor brands can present their products ...
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News briefsRussian outdoor segment showed solid performance in 2020
The outdoor segment of the Russian sporting goods market experienced strong growth in sales last year, to a large extent thanks to a cold winter in the 2020/21 season, and because during the winter months, more customers spent their vacations in Russia, Ilya Titarenko, distribution director of the Russian sporting ...
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News briefsNew consumer show and congress in Nuremberg for hunting and wildlife
NürnbergMesse has announced the launch of a new consumer show for nature and hunting enthusiasts, called wildlife.fair. The new event will be held for the first time at the Exhibition Center Nuremberg, Germany, from April 09-12, 2022. Peter Ottmann, CEO NürnbergMesse, said: “In the future, the passion and enthusiasm of ...
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News briefsVF reportedly plans to discontinue Eagle Creek
Eagle Creek, the luggage and backpack brand, will cease operations by the end of the year, according to a report in the U.S. Outside Business Journal. Eagle Creek was founded in 1975 by Steve and Nona Barker in the San Jacinto Mountains of California and acquired by VF Corp. in ...
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News briefsHartje hires export sales manager for international market expansion
Source: HARTJE Coen Bosch Hermann Hartje KG welcomes bicycle industry veteran Coen Bosch as a new executive to its ranks. Since May 1, he has been responsible for the export business of the northern German bicycle wholesaler, importer and supplier in the area of bicycles/bicycle parts. As ...
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News briefsNew Austrian distributor for Protective
Andreas Etzelstorfer German bike wear label Protective has appointed Traunstein Sportbekleidung GmbH of Kirchham as its new distributor for Austria. Karl Attwenger, managing director of Traunstein Sport, and sales manager Andreas Etzelstorfer succeed Siggi Morgenbesser. Traunstein Sportbekleidung operates two showrooms at its headquarters in Kirchham and at ...
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News briefsSchöffel with new tree planting campaign to support local retailers after lockdown
To mark the reopening of the „non-essential“ retail sector after the last lockdown, German family-owned outdoor, ski and bike apparel company Schöffel has announced that it will fund the planting of a tree for every purchase made by its customers at a local sports shop. In doing so, the brand ...
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News briefsRecco extends reflector technology to outdoor footwear and apparel
As more people choose to play outside and explore the mountains and backcountry, the need for professional search and rescue organizations to be able to quickly find missing or injured people is greater than ever. Recco has therefore introduced a new line of three reflectors designed primarily for outdoor clothing ...
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News briefsLycra with new circularity advertising campaign
Source: The Lycra Company Sustainability Campaign print ad The Lycra Company is launching a new print and online advertising campaign, “Keep in the loop with Lycra,” aimed at driving the conversation about circular economy in textiles. The campaign is an invitation to customers and industry professionals to ...
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News briefsComfort for camping newcomers: Outdoorsy invests in Collective Retreats
With the camping travel market booming and the “glamping” theme being promoted by the tourism industry for some time now, Texas-based RV rental company Outdoorsy is entering the luxury camping business. The company, whose offerings are also bookable online for Australians, New Zealanders, Canadians, Britons, Germans, French, Italians and Spaniards, ...
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News briefsCraft expands presence in obstacle course racing
Craft Sportswear has expanded its endurance sports and obstacle course racing (OCR) presence to Spartan Trail and Tough Mudder with the announcement of an official ”performance apparel and footwear partnership” with endurance sports company Spartan. According to Outdoor Sportswire, the multi-year agreements also name Craft as a sponsor of the ...
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News briefsHerschel launches cooler program
Canadian accessories brand Herschel Supply Co., based in Vancouver, has introduced its first insulated program, a line of soft coolers, lightweight backpacks, zip totes and lunch kits made with recycled fabric and a leakproof liner. The colorful coolers hold up to 30 cans and shopping totes come in two sizes ...
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News briefsGripwalk® receives ISO certification
The International Organization for Standardization has confirmed ISO standard 23223 for the Gripwalk ski boot binding system from MDV Sports. The system, which was first presented at ISPO Munich in 2016 and enables easier and more comfortable walking in ski boots, is already used by almost all well-known manufacturers of ...
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News briefs
UPDATE: RevolutionRace goes public
According to ehandel.se, RevolutionRace from Sweden has published its prospectus and IPO price on June 7 (we reported earlier). The latter lands at SEK 75 (€7.44-$9.06) per share, which corresponds to a market value of just under SEK 8.5 billion (€843m-$1.02bn). Founders Pernilla and Niclas Nyrensten, who currently own 34 ...
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News briefsMediaplus runs first climate-neutral TV ad calculated and offset with “Green GRP”
German advertising agency Mediaplus, part of the Serviceplan Group, is drawing attention to an issue that has received little attention in the industry: the carbon footprint associated with the production and distribution of advertising. To mark June 5, the UN’s World Environment Day, the agency launched the “World’s First Carbon ...
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News briefsCypad Group with new CEO
In early April, investor PM&Partners SGR S.P.A. and its PM&Partners III Fund became majority shareholders of Cytech S.r.l. (aka Cypad Group). The Italian investor announced at the time that it wanted to strengthen the existing management team around the well-established Cytech founding duo, Marino De Marchi and Stefano Coccia (now ...
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News briefsPinterest brings shopping functions to Australia, Canada, France and Germany
The Pinterest photo app wants to become more of a shopping platform internationally. After the U.S. and U.K., the company’s shopping functions will now also be available in Australia, Canada, France and Germany. Users will thus have the opportunity to buy products directly via pins, pinboards and search results. The ...
