News Briefs – Page 173
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News briefs
On Running said to be eyeing IPO again
On, the Zurich-based sports brand backed by Roger Federer, publicly denied a report in a Swiss newspaper last July that it was planning to go public in 2021. Citing a source close to the matter, Reuters reported again on April 30 that On was making preparations for an initial public ...
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News briefs
American Outdoor Brands creates chief marketing officer role
American Outdoor Brands, formerly known as Smith & Wesson Holding Corporation until 2016, has announced that Curtis Smith has been named chief marketing officer, a newly created role in the company. Smith will lead the marketing, brand management, creative, e-commerce, and customer service teams. Smith joined the company as a ...
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News briefsGCI Outdoor sold to MacNeill Pride Group
Tennessee-based MacNeill Pride Group, a portfolio company of middle-market private equity firm Centre Partners from New York and a manufacturer of outdoor products and sporting goods under the ORCA, PrideSports, Champ, Pride Golf Tee and Professional Tee System brands, has acquired Connecticut-based GCI Outdoor (GCI). Terms of the transaction were ...
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News briefs
Hydro Flask expands into Latin American market
After launching in Uruguay in late 2019 and expanding into Mexico in early 2020, Hydro Flask is now also present in Argentina, Bolivia and Paraguay. The expansion in Latin America occurs via strategic relationships with Gubrand (Uruguay), Alta Vertical (Mexico), JMC Group (Argentina), NICX (Bolivia) and Optima SA (Paraguay). Key ...
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News briefsRab launches down collect and recycling program
As part of its long-term sustainability strategy, British outdoor brand Rab has recently started its own down collect and recycle scheme. The service is offered at Rab’s U.K. headquarters in Alfreton, Derbyshire, and launched in partnership with the Italian recycling down experts at Minardi Piume. Consumers are offered to bring ...
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News briefsRose Bikes sets course for the future with new production hall
German DTC bicycle supplier Rose Bikes is opening a new production hall in its hometown of Bocholt. This represents not only expanded production capacity but also reorganized logistics and additional regional employment. According to the family-owned company, there is room for an additional 120 jobs here. Currently, Rose Bikes employs ...
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News briefsHuski Wear becomes clothing partner of Team Sweden Alpine
Huski Wear, a new Swedish skiwear brand, will replace Norwegian brand Helly Hansen as the apparel partner of Team Sweden Alpine, the Swedish alpine ski team, starting July 1. As part of the partnership, Huski Wear has committed to supporting the development of skiing among Swedish youth. Helly Hansen began ...
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News briefsBicycle tire manufacturers Vittoria Group and A. Dugast join forces
Dutch bicycle tire manufacturer A. Dugast, best known for its handmade cotton and silk tires for cyclocross, track and road racing, has been fully acquired by Italian bicycle tire giant Vittoria Group. As a result of the deal, A. Dugast’s CEO Richard Nieuwhuis has received an undisclosed minority stake in ...
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News briefsNew Global Brand Director at Berghaus
Source: Berghaus Charlie Pym, new Berghaus brand director Pentland Brands has announced the appointment of Charlie Pym as global brand director for Berghaus. He replaces Kev McFadyen, who Pentland Brands appointed global brand director for the Speedo brand last November, and joins Berghaus from the world of ...
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News briefsStart of the 16th Eurobike Award
The Eurobike has launched the registration for the 16th Eurobike Award. Companies, designers and developers from the international bicycle and mobility industry now have until July 8 to enter their new products. Early bookers until July 13 will receive a discount. The winners are traditionally announced on the first evening ...
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News briefsprAna calls for people to give up eco-unfriendly habits
As part of a three-week campaign, U.S. brand prAna wants to inspire people to rethink their daily lives and identify an environmentally harmful habit they can give up. They are then asked to post their personal pledge with a photo or video on Twitter, Instagram or Facebook using #NotGoingTo and ...
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News briefsDidriksons presents new brand logo
Swedish brand Didriksons presents a new brand logo designed by the Swedish advertising agency The Bond. The new logo will be seen on the new styles of the Fall/Winter 21 collection and is derived from simplified angles found in the profile of a jacket, resembling an arrow pointing forward. The ...
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News briefs
Burton creates new Chief Business Officer position
Source: Burton Elysa Walk Burton has promoted Elysa Walk, previously SVP of Americas & International, to the company’s first chief business officer. In her new role, Walk will oversee the company’s global business, which includes direct-to-consumer and wholesale channels, regional marketing, finance and operations. She will work ...
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News briefsWildberries launches in the U.S.
Russia’s largest online retailer, Wildberries, has entered the U.S. market, expanding its presence to 14 countries. The company has been active in increasing its international presence this year, with the launch of its German online store in January and France, Italy and Spain one month later. In 2020, the platform’s ...
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News briefs
Woolly is launching new plastic-free merino jacket
Woolly, a Seattle-based Merino wool company, is in the process of a new Kickstarter campaign for its new Puffy jacket, a sustainable weatherproof jacket, described as the brand’s “sustainable alternative to jackets that include nylon, polyester, and synthetic fill.” The jacket is equipped with a NatureDry weatherproof shell and lightweight ...
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News briefs
Columbia sues Wuxly over heat-reflective design
Columbia Sportswear is suing Wuxly, an outerwear company registered in Canada, for allegedly infringing a design patent regarding heat-reflective material. The lawsuit (U.S. number 655,921) was filed on April 27. According to the plaintiff, Wuxly’s Sabertooth line of jackets uses lightweight underlining that infringes Columbia’s Omni-Heat reflective material. More specifically, ...
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News briefs
Kathmandu kicks off circular mapping project
Kathmandu is partnering with The Renewal Workshop on a new circular mapping project across Australia and New Zealand. The project is set to establish renewal and recommerce programs for Kathmandu’s customers in the two countries in the future. The initiative is said to be the first of its kind in ...
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News briefsNew Fulcrum distributor in Belgium and Luxembourg
Fulcrum Wheels, an independent wheel company that belongs to the Italian bicycle component supplier Campagnolo Group, has a new distributor in Belgium and Luxembourg. Previously, the German wholesaler and importer Hermann Hartje was responsible for the brand in those countries, but the partnership has now been dissolved and in April, ...
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News briefsSKS Germany and Ortlieb launch joint clinics
Bicycle accessories manufacturer SKS Germany and waterproof equipment manufacturer Ortlieb have jointly launched the “SKS & Ortlieb Roadshow” in Germany. The tour is intended to give interested dealers a time-efficient possibility to learn about new products, the brands and the associated USPs such as “Made in Germany”, despite the Covid-related ...
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News briefs
New global sales manager for Primus
Sofie Thorp Sofie Thorp is the new global sales manager for Swedish outdoor equipment supplier Primus, part of Fenix Outdoor AB. She succeeds Elena Sandnes, who is taking on new challenges after 6.5 years at Primus. The Solna-based brand has been producing products for outdoor cooking since ...
