News Briefs – Page 184
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News briefsMarch 12: EOG Webinar on wearables as an opportunity for outdoor brands
The European Outdoor Group (EOG) is inviting you to participate in the webinar ”The Role of Wearables in Fitness Ecosystems: An Opportunity for Outdoor and Sports Brands” this Friday, March 12, at 10:00 CET. FutureSource Consulting will present market data from their study of the wearables market. It will focus ...
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News briefs
European Fishing Tackle Trade Association to move HQ to Brussels
The European Fishing Tackle Trade Association (EFTTA) is planning to move its headquarters from London to Brussels later this year. According to a report in Angling International, the move is set to be completed in September. The decision is consistent with the activity of the organization, which conducts lobbying in ...
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News briefsProfessional climber Söderlund is the latest brand ambassador for Haglöfs
Source: Haglöfs Swedish professional sport climber Matilda Söderlund has joined the team of “Outsiders by Nature”, Haglöfs’ team of ambassadors and athletes. Last May, the brand already brought mountain athlete Maria Granberg into the team. Söderlund has been climbing the world’s most challenging routes around the globe ...
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News briefs
BASF North America launches new fund to support sustainable cotton farmers
BASF Corporation, the North American affiliate of BASF, has launched the e3 Sustainable Cotton Grower Fund, a new fund to provide monetary support for cotton farmers in the e3 Sustainable Cotton program. Brands, retailers, mills and other partners in the cotton fiber value chain who source e3 Sustainable Cotton will ...
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News briefsRab presents free online premiere of “Over The Edge” for International Women’s Day
To mark International Women’s Day 2021, British outdoor manufacturer Rab presents the free online premiere of Over The Edge. The film (see trailer below) was initiated by Rab to mark the fifth anniversary of the Women’s Trad Festival and tells the story of the women behind the event. It follows ...
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News briefs
ClimatePartner joins ICROA
ClimatePartner joined the International Carbon Reduction and Offset Alliance (ICROA, www.icroa.org) in February. The non-profit organization ICROA promotes strict transparency and integrity principles in the area of voluntary climate protection. By becoming a member, ClimatePartner not only commits to adhering to these standards, but will also work with other members ...
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News briefs
Edelrid launches new B2B and B2C information platforms
Edelrid, a specialist in alpine and professional climbing equipment based in Southwest Germany, is going online with a comprehensive new offering for information and training around its products. The digital Brand Room for retailers, which spearheads Edelrid’s digital offensive, is service-oriented and “focused on real life-questions.” It features a media ...
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News briefs
Buff is a sponsor of the Tour of Flanders
Buff has joined for the first time the sponsor roster of the Tour of Flanders, the iconic road cycling race that is part of the UCI World Tour. This year’s edition of the Tour of Flanders is scheduled to take place on Sept. 18, after being postponed from the original ...
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News briefs
Fox International Group to support the Angling Trust
The Angling Trust, the representative body for anglers in England and Wales, has announced a new trade associate partnership with Fox International Group, one of the leading tackle manufacturers in Europe. As part of the agreement, Fox International will play an “active role” in supporting the organization’s work, including campaigns ...
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News briefsAKU reintegrates German-speaking customer service into Italian team
Italian footwear company AKU is moving all customer service for German-speaking countries to the company’s headquarters in Montebelluna, Italy, effective March 1. All dealer inquiries such as customer care, order and delivery information, product information and order processing will now be handled and decided directly by the headquarters. According to ...
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News briefsSimplon prepares for further growth by expanding facilities
Austria’s second-largest bicycle producer, Simplon Fahrrad, has set the course for further growth: the company’s parent, Simplon Holding, has just acquired a property formerly owned by Vorwerk Austria, only 90 meters from Simplon’s premises. It will be handed over on April 1, 2021. No details were given about the purchase ...
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News briefs
NPD Group names winners of inaugural Outdoor Sports Industry Performance Awards
The NPD Group has announced the winners of its first Outdoor Sports Industry Performance Awards. The awards recognize the fastest-growing brands of 2020 in key outdoor categories in the U.S., including snowsports equipment. This is according to NPD’s Retail Tracking Service, which collects data from more than 600,000 retail stores ...
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News briefsPorsche presents first serial-produced e-bikes
Like many other automakers, the upscale German brand Porsche is now expanding its e-mobility offerings with two first serial-produced e-bikes. Once again, industry expert and Rotwild maker ADP Engineering was on hand as a development partner. Both e-bike models are being launched under the “Porsche E-Mobility, Extended” umbrella and are ...
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News briefs
New investors for Garmont
Garmont International, the Italian manufacturer of outdoor and tactical footwear, has announced that Italian Strategy Private Equity (ISPE), managed by Riello lnvestimenti Partners, has acquired a 65 percent stake in the company’s share capital. The transaction is expected to be completed by the end of March. Thereafter, Pierangelo Bressan, current ...
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News briefs
Osprey sues California-based company Aether over branding of backpacks
The Denver Post reports that in a federal lawsuit filed Monday, Osprey claims that a California apparel company is misusing the Colorado-based outdoor gear maker’s branding in violation of an earlier trademark agreement between the two companies. Osprey alleges that Aether, which has stores in Aspen, New York City, San ...
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News briefsOne millionth e-bike mid-motor leaves Brose’s production line
Late, but not too late, the German family-owned company Brose Fahrzeugteile came up with the electrifying idea to transfer its long experience as a supplier of electric motors for the automotive industry to the e-bike industry. In 2014 – when e-bikes were already gaining momentum – the company started a ...
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News briefsColmar works with Iranian designer Morteza Vaseghi for third A.G.E. collection
Source: Lasse Fløde Morteza Vaseghi Colmar has appointed an Iranian-born designer, Morteza Vaseghi, as the new creative director for its third A.G.E. (Advanced Garment Exploration) collection. Vaseghi brings his longtime associate, Norwegian cultural entrepreneur Elise By Olsen, to the project as head of communication. Colmar A.G.E. was ...
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News briefsPOC presents first bike helmet with new Mips Integra
POC and Mips are entering a new phase in their long-standing partnership, which began back in 2009. After renewing its partnership with Mips in 2019 following some disagreements over POC’s proprietary protection system called Spin, POC has now launched the market’s very first bike helmet with Mips’ new Integra technology, ...
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News briefsUvex Sports Group acquires majority stake in Hiplok
Germany’s Uvex Sports Group has acquired a majority stake in U.K.-based Hiplok manufacturer, Plus 8 Industries Limited. Details of the purchase price or the exact stake were not communicated. Uvex Sports Group will now add the Hiplok brand to its portfolio alongside the existing Alpina and Uvex brands, “bundling competencies ...
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News briefsPatagonia releases “Vjosa Forever” to support national park plans (Video)
U.S. outdoor brand Patagonia just released a short documentary film to raise awareness for the Vjosa, one of the last wild rivers in Europe. Source: Andrew Burr The six-minute video “Vjosa Forever” (watch below) asks concerned citizens everywhere to show their support for the establishment of Europe’s ...
