News Briefs – Page 185
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News briefsOrtlieb launches new brand campaign (Video)
Ortlieb kicks off the 2021 season with a new brand campaign created by the Nuremberg-based marketing agency Stilbezirk that has already worked for other sporting goods brands, including Adidas, Uvex or Vaude. Merging emotional images from the Ortlieb factory in Heilsbronn, Germany, with those from a bike and hike trip ...
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News briefsSusie Mulder is Timberland’s new global brand president
VF Corp. has appointed Susie Mulder as global brand president of Timberland. She will start her new role with the New Hampshire-based brand on April 5 and report to VF’s chairman, president and CEO, Steve Rendle. She will also serve on VF’s executive leadership team. Source: Business Wire ...
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News briefsPieps launches voluntary product recall
Austrian avalanche transceiver manufacturer Pieps, like Black Diamond part of U.S.-based Clarus Corp., has launched a “voluntary product correction” initiative to improve the product safety of its DSP series avalanche beacons. In connection with the program, the company says, “Pieps has conducted extensive evaluations of the safety and performance of ...
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News briefsOrtovox introduces waterproof PFC-free backpacks
Source: Ortovox Peak Dry (for high alpine activities) Ortovox is presenting the Dry series, a collection of weather-proof backpacks for high alpine touring, mountaineering and climbing that are also completely PFC-free, as part of its spring/summer 2021 releases. The outer material of the backpacks is a combination ...
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News briefsWildberries launches in France, Italy and Spain
After rolling out its online store in Germany in January, Russia’s biggest online retailer, Wildberries, has started to operate in France, Italy and Spain, with dedicated sites and mobile apps tailored to the local markets, the company said in a statement. The online retailer that first launched in 2004 currently ...
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News briefsNalgene Outdoor increases commitment to use recycled materials
Nalgene Outdoor, a U.S. manufacturer of reusable water bottles, announced a significant increase in its commitment to manufacturing with recycled materials. By the end of 2021, Nalgene aims to have all of its reusable water bottle production switched to Tritan Renew material, a resin made from 50 percent recycled material. ...
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News briefsNew Country Manager for Haglöfs Germany
Due to increased customer demand, the Swedish outdoor brand Haglöfs recorded double-digit sales growth in Germany and Austria last year. To further drive the brand’s development in these strategic markets, Matthias Leurs was appointed country manager for Germany and Austria earlier this year. He was previously working at Brooks, The ...
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News briefs
7Mesh names French sales rep
Source: 7Mesh Ludovic Thépin As part of its international expansion, Canadian high-end functional bikewear brand 7Mesh Industries Inc. has hired a new sales representative in France. Effective immediately, Ludovic Thépin and his newly formed agency Reson8 will represent the brand from his hometown of Lyon. Thépin has ...
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News briefs
ZDHC Gateway integrates Open Apparel Registry Facility ID
ZDHC is deepening its collaboration with the Open Apparel Registry (OAR) by implementing the OAR’s Facility ID in the ZDHC Gateway platform via an API connection. The OAR is a free, neutral, open-source tool that maps garment facilities worldwide and assigns unique facility IDs. The OAR thereby enables to identify ...
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News briefs
New trade body in the U.K. to support digital retail
Six major U.K.-based e-tailers – Asos, Boohoo, Gymshark, the Ocado Group, AO World and The Hut Group (THG) – have launched the UK Digital Business Association (UKDBA), a new trade body to support the fast-growing e-commerce sector. The new association will back the digital commerce sector while also supporting brick-and-mortar ...
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News briefs
Larry Enterline retires from Fox Factory
As reported earlier, Larry L. Enterline, who has been at the helm of bicycle and other on/off-road specialty vehicle suspension specialist Fox Factory Holding Corp. for nearly a decade, will retire on April 2. The board has now appointed the current lead independent director and audit committee chairman, Dudley Mendenhall, ...
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News briefsNew Berghaus ambassadors to support diversity, inclusion and mental health
Berghaus has added four new brand ambassadors, Rhiane Fatinikun, Zahrah Mahmood, Ed Jackson and Iona Rendall, to its team. The new lineup is part of the brand’s effort to promote the outdoors as a place for everyone and highlight the mental health benefits of spending time in nature. Fatinikun is ...
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News briefsVibram wants those who care to resole their shoes
Vibram has presented the new digital “Repair if you care” campaign to encourage consumers to have their shoes resoled and avoid waste. The campaign focuses on the concept of reuse and repair as a sustainable approach. It also aims to reintroduce people to the fact that repair is a valuable ...
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News briefsCairngorm Capital invests in Whyte Bikes
London-based investment firm Cairngorm Capital Partners LLP has announced its strategic partnership and investment in bicycle supplier Whyte Bikes Limited. The unspecified cash injection is intended to accelerate the growth of the St. Leonard on Sea, West Sussex-based bicycle and e-bike supplier. Whyte Bikes was founded in 1999 by Derek ...
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News briefsFjällräven launches collection made from fabric scraps
Fjällräven has launched Samlaren (Swedish for “the gatherer”), an initiative that infuses new life into surplus material through innovative use of fabric leftovers. Samlaren products will be released in recurring, limited-edition capsule collections, the brand said. The new concept is rooted in Fjällräven’s commitment to quality and ...
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News briefsSympatex creates “Chief Sustainable Community Manager” position
Sympatex has created a new position within the company called ”chief sustainable community manager and head of storytelling” and recruited Kim Scholze, former outdoor community manager and developer of ISPO Munich’s sustainability strategy, to fill the role. Scholze brings more than 20 years of industry experience in strategy, marketing, development ...
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News briefsWolverine gets Standard & Poor’s upgrade
Standard & Poor’s has upgraded its outlook for Wolverine Worldwide to stable and confirmed its BB issuer credit while raising the rating on its senior secured credit facility to BB+. This came after Wolverine repaid a $171 million, 364-day loan contracted because of the coronavirus pandemic and reported better-than-expected results ...
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News briefs
Global Organic Textile Standard certified facilities jump by 34%
The number of textiles facilities certified by the Global Organic Textile Standard (GOTS) organization rose by 34 percent globally in 2020, reaching a new high of 10,388. More than 3 million workers in 72 countries were working in GOTS-certified facilities last year. While significant increases were seen in all regions, ...
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News briefsOlympic champion Callum Skinner launches rear-vision cycling glasses
Callum Skinner, the British former track cyclist and Olympic medalist, is launching special sunglasses that allow cyclists to see also behind them. The glasses were invented by physicist Alexander Macdonald, developed with Skinner and designed by Bob Henderson, an award-winning optical engineer, after raising more than £100,000 (€115,35-$139,25) via a ...
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News briefsJack Wolfskin celebrates 40th anniversary
The German outdoor brand Jack Wolfskin, owned by the U.S. company Callaway Golf since the beginning of 2019, is celebrating its 40th anniversary in 2021. To mark the occasion, protagonists as well as customers will be featured throughout the year on www.jack-wolfskin.com/40years, who have shaped and accompanied the brand in ...
