News Briefs – Page 209
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News briefs
Bret Snyder named president and CEO of W.L. Gore
Bret Snyder, chairman of W. L. Gore & Associates, succeeded Jason Field as president and chief executive of the company on Oct. 9. Field will be staying through December for the transition. Snyder has been chairman since 2016 and will retain his seat on the board. He is the grandson ...
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News briefs
Adidas opens flagship outdoor store in Russia
Adidas, already running many mono-brand stores in Russia, has opened the first outdoor-only store in the country under the Terrex banner. Indicating that it is the first of a chain of dedicated stores, Adidas said it will bring a set of outdoor equipment and gear to the local market that ...
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News briefs
Maloja acquires 100 percent of producer VioModa
This summer, Maloja Clothing, a German manufacturer of functional cycling, mountain and winter sports apparel, acquired the second half of the holding company VioModa GmbH, located in Dornbirn, Austria, for an undisclosed price. Now owning 100 percent of the company, Maloja is also fully in charge of the VioModa production ...
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News briefsFirmware upgrade for Barryvox beacons
Mammut has released a firmware upgrade for its Barryvox avalanche transceivers. BarryHeart 3.4 includes a software update for an even faster and more intuitive search for avalanche victims, improved sound quality in the alternative search mode and optimized battery support. The firmware upgrade can be easily performed from device to ...
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News briefsInternetstores adds CBO to management team
Internetstores has added a chief brand officer (CBO) to its management team. Alongside Dr. Hans Dohrmann, Thomas Spengler, Raid Naim, Olivier Rochon and Martin Netinder, Frank Aldorf is now part of the company’s management board. In his new function as CBO, Aldorf is now responsible for the purchasing department of ...
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News briefs
Textiles expert Verity Hardy to lead EOG’s new sustainability initiative
Source: EOG Dr. Verity Hardy, EOG sustainability project manager Dr. Verity Hardy has been appointed sustainability project manager of the European Outdoor Group (EOG). She has joined the team to lead EOG’s new Climate Action Program, which will start to roll out from November. Hardy will work ...
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News briefs
Blue Tomato with two new stores in Finland
Blue Tomato is opening its second and third stores in Finland, a country where many customers have been ordering from its website for many years. “Despite the geographical distance, Finland has long been a high priority for us; the country has been a very strong and important market for us ...
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News briefsColumbia launches Omni-Heat Black Dot warming technology
Columbia Sportswear has introduced what it claims is the industry’s first external thermal shield against cold weather. The exterior of each jacket in its new Omni-Heat Black Dot collection is covered by thousands of dots made of aluminum and coated in black. These dots collect heat from scattered sunlight, and ...
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News briefs
Hybrid fabrics are growing fast
The hybrid fabrics market is expected to reach $418 million by 2027, representing a 9 percent CAGR (compound annual growth rate) growth from 2020 to 2027, according to a new study by Allied Market Research. Growth is primarily driven by the increasing success of lightweight fabrics, a surge in applications ...
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News briefs
Millet Mountain Group will soon have a new boss
Romain Millet will take over from Frédéric Ducruet as the new managing director of Millet Mountain Group. Ducruet had been at the helm for the past seven years, and have worked for Millet for 19 years. According to reports in sport-guide.fr, Millet will be appointed to the new role on ...
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News briefsProtect Our Winters UK launches POW Pledge initiative for climate action
Protect Our Winters (POW) UK launched POW Pledge, a digital portal to equip the industry to take climate action towards net zero. “It’s very simple; our industry has to act on climate change in order to survive,” said POW ambassador Ed Leigh. “The POW Pledge is the map that can ...
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News briefsHigg to launch Open Data Portal to validate brands’ sustainability claims
At the Copenhagen Fashion Summit, technology company Higg Co has unveiled its new Open Data Portal, introducing sustainability transparency to the apparel industry at a global scale. Expected to launch in 2021, the new portal, developed in partnership with the Sustainable Apparel Coalition (SAC), will feature access to the actual ...
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News briefs
American National Park Trust honors Hydro Flask’s Parks For All program
Hydro Flask is the first organization to receive the prestigious American Park Experience Award 2020. This award, previously given only to individuals, recognizes each year exceptional contributions to promoting awareness and appreciation of the parks and public lands and waters of the United States. With the award, the National Park ...
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News briefs
Black Diamond partners with POW and FWT
Black Diamond Equipment announced a new partnership with Protect out Winters (POW). While it commenced with POW’s “Outdoor State” campaign in the U.S. in an effort to encourage people to vote, it is an annual partnership that will focus on climate advocacy. Additionally, Black Diamond and Pieps renewed its partnership ...
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News briefs
Klättermusen expands agency network in Europe
Klättermusen, the Swedish outdoor brand well known for its sustainable products, is reorganizing its European agency network unimpressed by the difficult situation caused by the Covid-19 pandemic. Sales director Patrick Kaulen named seven new agencies in Europe: Brandabout in Spain, WS White & Sinclair in northern, southern and central Italy, ...
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News briefsBurton opens new Hub, appoints territory manager and marketing coordinator for Nordics
Burton Snowboards will open a new multi-use space, referred to as the Burton Hub, at Norrlandsgatan 20 in Stockholm, Sweden, on Oct. 15. After establishing the concept of combining retail store, showroom, and office spaces already in Innsbruck, Munich, and Zurich, the company now expands to Scandinavia. The new Burton ...
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News briefsKilian Jornet launches foundation for the preservation of the mountain environments
Kilian Jornet, a ultra trail and sky runner from Spain, sponsored by Salomon and Suunto, among others, has created the Kilian Jornet Foundation, which aims to preserve mountain environments through research, direct action and education. The first project that the new foundation will support is the study and research of ...
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News briefsMoody’s switches Vista Outdoor’s outlook from negative to positive
Favorable trends in U.S. outdoor activity and Vista Outdoor’s good competitive position with leading brands in various niches of the market have led Moody’s to change the group’s debt rating from negative to positive, following an improvement in its Ebitda margin. Vista’s brand portfolio includes Camelbak, Bushnell, Camp Chef, Primos, ...
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News briefsEOCA online conservation vote is open
The European Outdoor Conservation Association (EOCA) has launched its public online voting, which will help the association select the projects it will fund this fall. In line with the current Plastic Free: Mountain to Sea campaign, all the projects on the shortlist are involved with the issue of single-use plastic. ...
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News briefsDeuter supports trash removal in the mountains
German backpack specialist Deuter is supporting the Austrian association #estutnichtweh (“it does not hurt”), which takes care of garbage collection in the mountains, by providing different backpack models. The association also uses other tools, all donated by various supporting partners: The trash goes into “Drecksackerl” (reusable trash bags); the hands ...
