News Briefs – Page 218
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News briefsWolverine uses predictive analytics to optimize merchandising
Through a new global strategic partnership with First Insight, a leading digital product testing and decision-making platform headquartered in Warrendale, Pennsylvania, Wolverine Worldwide is planning to further leverage data in its product decision making process, enabling its brands to increase speed-to-market, sell-in, sell-through and reduce markdowns. To accomplish this, Wolverine ...
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News briefs
Scottish scientists develop new sustainable nylon production method
Researchers from the University of Edinburgh have developed a sustainable way of manufacturing adipic acid, a key component of nylon. The scientists modified the genetic code of the common bacteria E. coli in the laboratory. The modified cells were grown in liquid solutions containing guaiacol, a naturally-occurring chemical and the ...
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News briefs
Eurobike offers Digital Days in September
Eurobike is complementing its special edition (Nov. 24-26) with Digital Days, a live online conference taking place on the original show date (Sept. 1-3). Messe Friedrichshafen had to postpone the date of the trade show by almost three months over the Covid-19 pandemic. The three digital conferences in September will ...
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News briefsNo More Boots secures new capital for SkiClicker and more
The Swedish company No More Boots™, which was founded in 2015 and invented the SkiClicker™ concept, reports that is has raised new capital. While round-one investors in the company, Almi Invest and E14, are re-investing, the company has told The Compass that among the new investors are Tommy Eliasson Winter, ...
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News briefs
PrAna launches program to reduce plastic and excess waste in packaging
PrAna, one of Columbia Sportswear’s brands, has announced the Responsible Packaging Movement (RPM), a program to inspire and create industry-wide change. Since 2010, prAna has taken a grassroots approach to reduce plastic and excess waste in its packaging and eliminated more than 17 million poly bags from the supply chain. ...
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News briefs
The Russian outdoor market is recovering
Russian citizens have been increasingly buying outdoor goods during the past few months, as research conducted by the Moscow-based think tank OFD Platform shows. For instance, since the withdrawal of the retail lockdown on May 12, physical sales of tents have increased by 11 percent from the same period ...
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News briefsKeen and Garcia Family team up for limited edition and good cause
Much to the chagrin of all “deadheads” – the nickname for fans of the band The Grateful Dead – on this side of the Atlantic, it probably won’t be available in Europe, but it’s worth noting that Keen has teamed up with the Jerry Garcia Family to present a new ...
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News briefsHurley family launches new apparel label with surf champion John Florence
John “John John” Florence, the two-time world champion surfer from Hawaii, has announced the launch of his new label, Florence Marine X, in partnership with Bob Hurley and his sons, Jeff and Ryan. The new brand will focus on apparel, especially “products for outdoor exploration and thriving in the elements, ...
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News briefs
Mizu expands product line
Mizu, a brand founded by Finnish pro snowboarder Jussi Oksanen in 2008 and offering reusable and eco-friendly stainless steel products mainly for hydration and filtration, has announce the release of its all-new Mizu Lunch Box and re-envisioned Cutlery Set, available to ship to retail in January 2021. Focusing on solutions ...
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News briefsColumbia sponsors NASCAR driver Bubba Wallace
Columbia Sportswear intends to draw attention to its outdoor products with NASCAR, the popular U.S. motorsport series. For this purpose, the company has signed a multi-year sponsorship agreement with a driver of the NASCAR Cup Series, Bubba Wallace. Wallace is the newest brand ambassador for Columbia, and the outdoor company ...
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News briefs
Eurobike Award 2020 is open for applications
Industry registration for the 16th Eurobike Award is open until Oct. 1, 2020. The organizers are looking for innovations and new products that can shape the bicycle market. In addition to products in the “standard categories” of bicycle & e-bike, components, accessories and clothing, awards will also be granted to ...
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News briefs
Canadian Tire announces new executive appointments
Canadian Tire (CTC), the Canadian retail company operating in the automotive, hardware, sports, leisure and housewares sectors, named Susan O’Brien, formerly SVP of marketing, chief brand and customer officer. She will oversee all aspects of CTC’s brands, aligning the curation of the entire customer experience across all channels and leading ...
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News briefsBurton receives Fair Labor Association accreditation
The social compliance program at Burton Snowboards has been accredited by the Fair Labor Association (FLA). According to the FLA’s president and chief executive, Sharon Waxman, the American snowboarding and mountaineering company has undergone multiple years of scrutiny and set up suitable systems to detect and remedy unfair labor practices ...
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News briefsPatagonia is among Regenerative Organic Certified (ROC) standard pioneers
The Regenerative Organic Alliance has announced that the Regenerative Organic Certified (ROC) standard has completed its pilot phase and is now open for certification. The Alliance has also announced that the first ROC products are now available in the marketplace. ROC products from Patagonia are among the first to hit ...
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News briefs
Timberland store in Carnaby Street wins design prize
Timberland’s flagship store in London’s Carnaby Street was among the winners of a 2020 Gold Design Award, presented by “Shop!” The award-winning 2,600-square-foot store features a full-height living green wall, living trees and other natural elements. Shop!, headquartered in Chicago, is a global trade association dedicated to enhancing retail environments ...
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News briefsInternetstores works on holistic sustainability strategy
Internetstores, the Germany bike and outdoor retailer, has hired the German consulting firm EPEA to overhaul environmental policy for its full value chain. EPEA, based in the city of Stuttgart just as Internetstores, began a three-month review of operations in June, after which it will draft a comprehensive proposal – ...
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News briefsLaunch of #itsgreatoutthere micro-grants to help NGOs get Europe active outdoors
The It’s Great Out There Coalition has announced details of a new round of #itsgreatoutthere grants, designed to fund projects by non-profit organisations that take new people into the outdoors. The coalition’s existing grants scheme has been adapted in the context of the major impact that the Covid-19 pandemic has ...
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News briefs
Osprey and Hyosung collaborate to launch sustainable backpack collection
Backpack specialist Osprey from Colorado has teamed up with Hyosung, a fiber manufacturer from South Korea, to launch a sustainable pack collection for spring 2021. Osprey will feature Hyosung’s new GRS-certified Mipan® regen robic high-tenacity nylon in its best-selling, multi-sport Talon/Tempest series, which has been completely redesigned and expanded for ...
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News briefsEddie Bauer: August 8 is Global Sleep Under The Stars Night
U.S. outdoor and leisure apparel brand Eddie Bauer has registered Aug. 8 with National Day Calendar as Global Sleep Under The Stars Night. In honor of its 100-year anniversary in 2020, the Seattle-based brand invites everyone to come together in experiencing the beauty of the outdoors by spending the night ...
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News briefs
Arc’teryx calls on the people to embrace the future
Under the hashtag #ForWhatsToCome, Arc’teryx on its website combines not only the current women’s and men’s collections, ”Built,” but also information about its Arc’teryx Academies, ”Ready,” which currently are mainly offered digitally, but now also include live events in the mountains again, as well as the brand’s community events, ”Together,” ...
