News Briefs – Page 220
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News briefs
Db to enter U.S. market this fall with Global Sales Guys
The Norwegian bag label Db (formerly Douchebags), founded in 2009 by freeskier Jon Olsson and engineer Truls Brataas, has partnered up with the American full-service sales and wholesale marketing agency Global Sales Guys to enter the U.S. market this fall following a successful market test in 2018-19. Seeing itself as ...
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News briefsMountain Hardwear becomes outfitter of Swiss ski resort
Mountain Hardwear, founded in 1993 in Richmond, California, and a wholly owned subsidiary of Columbia Sportswear Company, will outfit the employees of the Swiss ski resort Arosa Lenzerheide as part of a clothing cooperation agreement starting with the 20/21 winter season. This applies to the employees of both the Arosa ...
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News briefs
Hydro Flask expands management team
Hydro Flask, producer of insulated stainless steel flasks and soft good innovations and a Helen of Troy brand, announced three new additions to its leadership team. Besides having hired two former Nike managers – Jay Wilkins, joining Hydro Flask as vice president of product development, and David Brown, the new ...
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News briefsGoPro launches lifestyle gear and clothing line
GoPro has launched a new line of lifestyle gear that is available worldwide exclusively on GoPro.com. The all-new lifestyle gear lineup melds GoPro’s signature design and versatility across a functional line of bags, backpacks and cases, clothing and other goods, such as floating sunglasses and water bottles. First up in ...
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News briefs
Canada Goose sends a signal with strategic hire of GM Footwear
Canada Goose appointed Adam Meek to the new role of general manager of footwear & accessories. Meek brings more than 20 years of global footwear experience to this role. Most recently, he served as senior vice president of product at Sperry (Wolverine Worldwide), where he led global product teams in ...
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News briefsArc’teryx launches first online skills academy
Arc’teryx is hosting the brand’s first digital consumer experience program through the launch of its 2020 Digital Climbing Academy. Designed to provide a similar experience to an in-person program, the upcoming Digital Climbing Academy will serve as a space for participants to celebrate mountain culture, connect with the global climbing ...
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News briefs
Timberland hires new VP of global marketing
Timberland hired Drieke Leenknegt in June to be its vice president of global marketing and join its global leadership team. She is succeeding Argu Secilmis, who has become vice president of global apparel. Leenknegt will be liaising with the brand’s marketing regional teams, in the Americas, Asia-Pacific and Europe, the ...
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News briefsPrAna introduces new sustainable stretch performance fabric
PrAna, a brand of Columbia Sportswear, has introduced ReZion, a new fabric that it claims is its most advanced and sustainable to date. Two years in the making, the ReZion collection for spring 2021 represents an evolution of the brand’s bestselling Stretch Zion. The new ReZion is sustainable while delivering ...
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News briefsBollin Group acquires 1000 Mile Sportswear
The Bollin Group Limited has acquired 1000 Mile Sportswear, a 20+ year old British sock manufacturer best known for its double-layer, anti-blister system, and also responsible for the Ultimate Performance and Ultimate Performance Medical brands. The Bollin Group, headquartered in Macclesfield, UK, is a holding company that includes Mountain Equipment, ...
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News briefsBergans and Kaibosh to release vintage-style eyewear collection
It all started with the Instagram account of Norway’s National Library, which posted a newspaper ad from the 1930s showing that Bergans of Norway once made eyewear. Someone at the company noted a resemblance to his wife’s pair of Kaibosh glasses. And so a collaboration was born. The Kaibosh x ...
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News briefsDeuter offers Lonely Planet guide as sales incentive
The German backpack specialist Deuter, together with participating retailers in Germany, Switzerland and Austria, has launched a cooperation campaign with Lonely Planet until March 31, 2021: When buying an Aircontact Pro (men’s or women’s SL model), one of the brand’s trekking classics, the consumer receives a Lonely Planet guide of ...
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News briefsJack Wolfskin starts sustainable vanlife campaign
Jack Wolfskin is continuing its German digital #gobackpack campaign this summer, picking up on the popular vanlife theme. Together with the German social media influencer Anna Heupel and her team, the outdoor brand is converting a decommissioned fire engine into a camper van according to sustainable criteria. The vanlife project ...
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News briefsGerman outdoor chain McTrek back on track?
After the Yeah! AG from Germany, majority-owned by the Belgian A.S. Adventure Group and operator of 43 McTrek outdoor stores and an online shop, filed for insolvency on April 1, the retail chain can now reposition itself after a successful restructuring carried out by Thomas Rittmeister, lawyer and restructuring expert ...
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News briefs
Unsecured Go Outdoors creditors likely to receive only small repayments
We have previously reported on the problems of UK retailer JD Sports Fashion with its struggling outdoor chain Go Outdoors. Shortly after Go Outdoors was put into administration in June and Deloitte was appointed administrator, JD Sports Fashion bought the business back in a pre-pack deal, saying that unfair rents ...
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News briefs
Lenzing receives third EcoVadis gold status in a row
For the third consecutive year, the Lenzing Group, the Austrian producer of sustainable specialty fibers, was awarded the gold status in the CSR rating by EcoVadis, a provider of sustainability ratings for companies, intelligence and collaborative tools for performance improvement in global supply chains. The methodology framework assesses companies’ policies ...
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News briefs
American bank offers checking account that benefits 1% for the Planet
In the U.S., Bank of the West, a subsidiary of BNP Paribas, is offering the first joint checking account in collaboration with 1% for the Planet. The bank will donate 1 percent of all net revenues generated from the accounts opened to support non-profit environmental organizations focused on creating a ...
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News briefsTNF offers free virtual Summer Base Camp to consumers (Video)
The North Face (TNF) has announced its new, free summer camp program. The purely virtual initiative, aimed at families, runs from Monday, July 20 to Friday, July 31. As part of the summer base camp, launched by the TNF athlete team, participants of all ages will be offered new interactive ...
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News briefs
Ecco next to boycott Facebook and Instagram
Ecco said it is continuously reviewing advertising efforts on social media platforms “to be in alignment with company values” after its U.S. arm earlier this month joined a growing list of firms boycotting Facebook and Instagram to protest policies for handling online hate speech and misinformation. Ecco USA is pausing ...
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News briefsThe North Face launches shirt collection made of disposable plastic
The North Face (TNF) has launched a limited T-shirt collection made from disposable plastic bottles collected in the Alps. For the Bottle Source collection, the brand collected 18,000 kilograms of plastic waste in the mountains. The white unisex short or long-sleeved shirts feature TNF’s heritage logo in blue, pink or ...
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News briefs
The Taipei Cycle Show announces 2021 dates
The 2020 edition of the Taipei Cycle Show was originally moved from March to May before it was canceled due to the ongoing health crisis caused by the coronavirus. TAITRA, the organizer of the event, has now announced that the next edition of the show will be held at the ...
