News Briefs – Page 222
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News briefs
Super Natural signs equipment deal with Austrian mountaineering school
As reported by German trade magazine SAZ Sport, Super Natural is starting a cooperation with the mountaineering school Bergschule Kleinwalsertal. Super Natural is a brand selling first layers and apparel made of merino wool and technical fabrics and was launched in Europe in 2012 by Shanghai Challenge Textile, a Chinese ...
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News briefs
Pentland focuses on core brands and invests in sustainability and digitalization
Having completed a “strategic review,” Pentland Brands will be refocusing on its core brands: Speedo, Berghaus, Endura, Canterbury, Mitre, Ellesse, Kickers and SeaVees. To this end, it will “hibernate” the Boxfresh brand of men’s shoes and lay off about 350 employees from its headquarters in the U.K. According to Pentland ...
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News briefs
Patagonia and Bureo release video on fishing net recycling program in Chile
Anyone who has a few minutes to spare and wants to learn more about the recycling of fishing nets can now watch the film “Giving discarded fishing nets a new start,” released on Patagonia’s YouTube channel on July 1. It is about NetPlus®, a fully traceable, 100-percent recycled fishing net ...
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News briefs
POC launches European partner program
POC, the Swedish specialist for protective gear for snow sports and cycling, will begin a mandatory selective distribution system in January 2021, which will provide a uniform and high-quality range of products for its entire European retail network. This will ensure, for example, that authorized retailers have the appropriate technical ...
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News briefs
New addition with a legendary name to Salewa’s team of athletes
Salewa has announced that Eline Le Menestrel has joined the Italian mountaineering brand’s team of athletes. Le Menestrel was born on March 30, 1998, in Fontainebleau, in the French Île-de-France region. Fontainebleau, called “Bleau” for short among climbers, is considered the cradle of bouldering. Her father, Marc Le Menestrel, is ...
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News briefs
Mammut celebrates 1 million CO2-neutral organic cotton shirts
In the organic cotton sector, Mammut has been working closely with the Swiss textile manufacturer Remei, exclusive licensee of bioRe®, for around ten years. The bioRe® Foundation controls and guarantees through external and independent institutes the compliance with all standards for organic cotton. The T-shirts produced within the framework of ...
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News briefs
British outdoor brand Alpkit raises €1.6 million on crowdfunding platform
In an investment campaign launched on the CrowdCube investment platform on June 29, British outdoor and bike brand Alpkit was able to raise £1.5m (€1.6m-$1.9m) and surpass its crowdfunding target in less than eight minutes. With the campaign, Alpkit, whose range includes gear to run, hike, climb, camp, swim and ...
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News briefs
Rab presents 2020 online Banff Centre Mountain Film and Book Festival
British outdoor brand Rab, a subsidiary of Equip Outdoor Technologies, will return as presenting partner of the Banff Centre Mountain Film and Book Festival for the third consecutive season when the festival opens this fall. The 2020 festival will take place from Oct. 31 to Nov. 8 and will be ...
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News briefs
Ocean, European Outdoor, Banff and Green Screen film tours go digital
After three successful tour premieres in February and March with many stars on stage in front of completely sold-out audiences, followed by the official tour start through Europe, the International Ocean Film Tour Vol. 7, the Banff Mountain Film Festival World Tour 2020 and the Green Screen Tour 2020, like ...
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News briefs
Clim8 enters North American Market
The French company Clim8, founded in 2016, has announced its expansion into the North American market. Clim8 is the developer of an innovative, patented heating technology that has already been launched in collaboration with premium brands in Europe (Odlo, Ixon) and South Korea (K2 Korea). Having already established important partnerships ...
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News briefs
Garmin acquires Firstbeat Analytics
Firstbeat Analytics, formerly part of Firstbeat Technologies and one of the leading companies in the field of physiological analysis and metrics for consumer electronics in the areas of health, fitness and performance, has been acquired by Garmin. For nearly two decades, Firstbeat has been converting heart rate data into user-specific ...
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News briefs
Mammut receives Fair Wear Leadership Status
Following Fair Wear’s latest brand performance check for 2019, which was carried out amidst the Covid-19 outbreak and modified to avoid unnecessary or prohibited travel, the Swiss outdoor specialist Mammut was awarded leadership status by the foundation. In the summary of its report, Fair Wear states that “Mammut has met ...
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News briefs
5th Fair Wear Leadership Status in a row for Odlo
Odlo, the Swiss functional underwear specialist with Norwegian roots, was awarded “Leader” status by the Fair Wear Foundation for the fifth time in a row. The award is given to selected garment manufacturers for their efforts to continuously improve working conditions in their supply chains. The Fair Wear Foundation stated ...
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News briefs
Sympatex CEO receives Planetary Consciousness Prize
Rüdiger Fox, managing director of Sympatex Technologies and founder of the management consulting company Gross Corporate Happiness Institute, was awarded the “Planetary Consciousness Award” for 2020 by the Club of Budapest. The reasoning states: “Rüdiger Fox is an excellent turn-around manager who has led a series of large and medium-sized ...
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News briefs
UK tent maker Olpro enters partnership with French company Cabanon
Olpro, a manufacturer of tents, awnings and camping equipment founded in 2011 and based in Worcester, U.K., has launched an international partnership with the French company Cabanon, which will enable Olpro to supply Cabanon tents in the UK. Cabanon has been manufacturing high-quality frame, tunnel and pyramid tents in France ...
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News briefs
Partnership with Fiberpartner opens new markets for PrimaLoft® Bio™
PrimaLoft has announced a partnership with Fiberpartner, a global provider of staple fibers, industrial yarns and plastics. The licensing agreement enables Fiberpartner to use the PrimaLoft® Bio™ technology in a variety of new industries. PrimaLoft® Bio™ consists of 100 percent recycled fibers that biodegrade when exposed to environmental conditions such ...
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News briefs
Breuninger to open renovated Nuremberg branch in September
The upmarket German department store retailer Breuninger is preparing to open its fully redesigned 11,000 square-meter branch in Nuremberg, in the southern German state of Bavaria, featuring an expanded range of premium and luxury brands as well as two new gastronomic outlets. The re-opening of the department store, redesigned by ...
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News briefs
VF restructures its China business
VF Corp. announced that it will soon appoint its first president for Greater China, responsible for Mainland China, Hong Kong and Taiwan. The name of the executive appointed to this role will be unveiled later this summer. Today, Greater China accounts for about 65 percent of VF’s total business in ...
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News briefs
Haglöfs announces new brand claim
Haglöfs will officially launch a new brand claim this autumn. With “Outsiders by Nature,” the Swedish brand wants to celebrate the mentality of people who share their authentic love of nature. The “Haglöfs Outsiders,” according to the brand, is a community of people who have a passion and a deep ...
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News briefs
Salomon to open new Experience Stores in Frankfurt/Main and Cologne
This July, Salomon, the French outdoor multi-sport specialist, will open its German Experience Stores number two and three after the Munich store that was opened last November. From July 8, the new Frankfurt store with 105 square meters will open its doors in the MyZeil shopping mall; on July ...