News Briefs – Page 225
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News briefsOIA elects new board members
The U.S. Outdoor Industry Association (OIA) has completed its 2020 elections and announced one returning as well as four new incoming directors, who will officially begin their three-year terms at the upcoming board meeting on June 22. The new board consists of the returning director Scott Buelter, CEO of Ascent360, ...
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News briefsDeuter introduces new logo
The German backpack and sleeping bag specialist Deuter, founded in 1898, is entering the 2021 season with a new logo. Martin Riebel, managing director of the brand, said: “In more than 120 years, Deuter has always reinvented itself. With the new logo and a new brand design for 2021, we ...
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News briefsMerrell names new chief marketing officer
Merrell, a division of Wolverine Worldwide entering its 40th anniversary year, has announced the appointment of Janice Tennant to the position of chief marketing officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s senior leadership team. Tennant has more than 18 years of global brand-building ...
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News briefs
Globetrotter moves into SportScheck store in Berlin
Globetrotter, the German outdoor retail chain that is part of the Fenix Outdoor group, will move into SportScheck’s 10-year-old store in Berlin-Steglitz, which is scheduled to closed on July 20. Decathlon has a store that is located opposite to the new Globetrotter store, on the premises of a former SportScheck ...
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News briefsJapanese chip-maker invests in antimicrobial and ecological fabrics
Murata Manufacturing, a Japanese-based manufacturer of high-tech electronic components, has partnered with the yarns and fabrics’ supplier Teijin Frontier for the research, development, production and sale of a new fabric with antimicrobial and deodorizing properties. Clothing, and in particular sportswear, comes first in the list of future applications for the ...
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News briefsNew marketing director for IWA OutdoorClassics
Luisa Seibt was appointed marketing manager for IWA OutdoorClassics on May 1 and is now sharing responsibility for this industry-leading international trade show alongside Rebecca Schönfelder, the event manager. Seibt has been working for one of IWA’s major exhibitors in the field of digital marketing for hunting and sports. Through ...
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News briefs
Rossignol sells Time to French start-up
The Rossignol Group announced an agreement in principle for the disposal at an undisclosed price of Time Sport International, the French producer of high-end bicycle components that it had acquired four years ago as part of its diversification into the bike sector. Major investments made for its modernization have not ...
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News briefsSchöffel appoints new sales manager for Germany
The German outdoor and ski clothing brand Schöffel has named Tobias Schmid as its new sales manager for Germany effective Aug. 1. The business economist has worked as key account manager at Schöffel since 2017. Prior to that, he spent ten years at Intersport Germany, most recently as senior buyer. ...
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News briefs
Salomon opens second Paris store
Salomon opened its second store in Paris on May 27. The new 220 sqm store is located at 12 boulevard de la Madeleine, on one of Paris’ “grands boulevards.” Besides the brand’s products, the store offers 3D foot scanning and boot fitting services. The first Paris store, opened two years ...
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News briefsJack Wolfskin continues cooperation with Seaqual Ocean Project
Jack Wolfskin will continue to place a special focus on products made from recycled materials in the new summer season. The German outdoor company, which belongs to Callaway Golf, is continuing its cooperation with Seaqual from Spain, which started in early 2019, and is expanding the corresponding collection. Under the ...
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News briefsKästle signs contracts with Swiss and Austria Ski Pool members
The Austrian ski brand Kästle has signed equipment contracts with the Swiss Ski Pool and the Austria Ski Pool. Only a year ago, Kästle was able to celebrate its comeback in the Alpine Ski World Cup. Kästle’s World Cup athlete Adriana Jelinkova from the Netherlands won the North America Cup ...
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News briefs
Yeti shareholders cash out at a low price
Major former shareholders of Yeti Holdings have continued to unload many of their shares, but they apparently did it at a slight loss in a secondary offering, underwritten by Goldman Sachs, that was scheduled to expire on or around June 1. On May 28, they offered 6,067,125 shares at a ...
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News briefsSki mountaineering is a potential Olympic sport
As Diffusion Sport reports, ski mountaineering, or ski touring, may be on its way to the Winter Olympics. Dating back to the early 20th century, the sport combines mountain climbing, on or off skis, with alpine skiing on the way back down. Its governing body is the International Ski Mountaineering ...
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News briefsSchöffel-Lowa starts new store concept with Intersport Adventure in Tübingen
With the opening of a new Schöffel-Lowa store in the German city of Tübingen, the retail joint venture of the two independently operating German outdoor specialists Schöffel and Lowa is launching a new store concept. With immediate effect, the two brands will be presenting their outdoor ranges on 130 square ...
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News briefsFerrino promotes a scientific-photographic exhibition in Turin to mark its 150th birthday
Ferrino’s 150th anniversary is being celebrated by a special exhibition at the Museo Nazionale della Montagna (National Mountain Museum) in Turin. The exhibition is entitled “On the Trail of the Glaciers,” which is the name of an international project that combines science and photography around the effects of climate change ...
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News briefs
Primus enters the sharing economy in the U.S.
The Swedish outdoor equipment brand Primus has partnered with the U.S. consumer goods rental platform The Shed to provide outdoor enthusiasts with the chance to rent camp cooking equipment in the Denver, Colorado, and Richmond, Virginia, metropolitan areas. The rental service enables users to rent Primus cooking equipment in five ...
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News briefs
Timberland continues to invest in regenerative agriculture
Timberland has partnered with the Savory Institute, a non-profit focused on the large-scale regeneration of the world’s grasslands, to build a regenerative leather supply chain. This new initiative builds on the brand’s announcement, in November 2019, of a collaboration with Other Half Processing to build a leather supply chain sourced ...
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News briefs
Alpine skier Anna Veith retires from racing
Austrian Anna Veith, until recently sponsored by Head, Bollé and Komperdell among others, has announced her retirement from alpine ski racing. In her 10 years in the alpine ski World Cup, she won one Olympic gold medal, two Olympic silver medals, three world championship titles, 15 FIS World Cup victories ...
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News briefs
American Outdoor Brands prepares spin-off
American Outdoor Brands Corporation will change its name to Smith & Wesson Brands on June 1 as it prepares to focus on firearms, spinning off its business with outdoor products and accessories. The spin-off is set to take place in late summer through a tax-free distribution of shares in a ...
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News briefs
Lafuma sells its surfwear brand
The Lafuma Group has finalized the sale of Oxbow, its brand of surf-inspired sportswear. The move will allow the French company to concentrate on the outdoor sector with two brands, Lafuma and Millet. The group had previously sold its Eider brand to K2 of South Korea. The new owner of ...
