News Briefs – Page 227
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News briefsUnterwegs and Mountain Equipment collect used down
Unterwegs, a German outdoor retail chain, is inviting its clients to collect used down products, like sleeping bags, jackets, blankets and pillows, and bring them to one of its sixteen participating stores. The down will then be recycled by Mountain Equipment and reused for new products. In July 2019, Mountain ...
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News briefsLa Sportiva launches “For Your Mountain” campaign (Video)
La Sportiva is launching a new campaign that features Michele Graglia, the Italian ultra-marathon runner and model. The campaign, entitled “La Sportiva for Your Mountain,” focuses on the internal challenges for both athletes and ordinary people who engage in outdoor activities, and how the brand’s technical apparel and shoes can ...
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News briefsATK Race and Gimec merge to form ATK Sports
ATK Race srl, an Italian binding manufacturer from Fiorano Modenese that has made a name for itself in recent years with its aluminium milled pintech touring bindings, and its parent company Gimec srl, both in the hands of the Indulti family, merged to form a new company, ATK Sports. According ...
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News briefsFlat sales at Helly Hansen
Canadian Tire Corp. reports that Helly Hansen booked a 7.3 percent sales decline in the first quarter ended on March 28, largely due to the sharp decline of the Norwegian kroner against the U.S. dollar, which led to a foreign currency loss of $7.0 million for the Canadian group. In ...
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News briefsJack Wolfskin rolls out new customer loyalty program
May 11 marked the launch of the “Jack WolfskinCard,” a new customer loyalty program by the outdoor brand from Idstein, Germany, which was acquired by the U.S. Callaway Golf Company in early 2019. According to Jack Wolfskin, the new card is the “key to exclusive offers, news and invitations to ...
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News briefs
clim8 partners with Innovation in Performance
clim8, a French thermal technology company founded in 2016, has announced a new partnership with the British agency Innovation in Performance for its European business development activities. The agency is run by Marcus Hoenig, the former chief commercial officer of D3O, and Alex Yellowley, the former business development manager of ...
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News briefs
Sami Kiiski is leaving Halti
Sami Kiiski is resigning at the end of July as the chief executive of Halti, the Finnish producer of ski and outdoor clothing and a member of Scandinavian Outdoor Group since 2005. He did not reveal his next step at this stage, and Halti has launched a search for his ...
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News briefs
Arc’teryx creates position of VP creative, recruits adidas designer
Katie Becker has joined Arc’teryx Equipment as the Canadian outdoor brand ’s first vice president creative. Becker comes from Adidas, where she had worked for 12 years, most recently as senior global design director. Prior to that, she held various design positions at Merrell, Helly Hansen and O’Neill. In her ...
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News briefsHaglöfs signs Maria Granberg as new ambassador
Maria Granberg, the Swedish adventure sportswoman, has become the latest ambassador for the outdoor brand Haglöfs. Granberg, born and raised in the Swedish province of Värmland, had her first experience of high altitudes when she lived and worked as a volunteer in Tanzania and climbed Kilimanjaro in 2010. In May ...
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News briefsCake joins Scandinavian Outdoor Group, partners with Polestar
Cake, the award-winning Swedish company established in 2016 as a “high-performance zero-emission off-road motorcycle brand” by the founder of POC Sport, Stefan Ytterborn, has joined the Scandinavian Outdoor Group (SOG) as its newest member. Cake is headquartered in Stockholm. Cake also just announced that it has expanded the brand partnership ...
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News briefs
Former Nike executive hired by Higg Co.
Higg Co., the developer of the Higg Index for the measurement of the sustainability of textile products, has hired Del Hudson, a former executive of Nike, as its new vice president of marketing and communications. Hudson spent 20 years at Nike on communication and sustainability at various locations. He then ...
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News briefsItaly’s outdoor industry promotes nature and tourism
The Italian Outdoor Group (IOG) has launched Outdoor Italia, a social media campaign to promote the country’s natural areas through the images and voices from these places and with regular news from the outdoor brands that are participating in the initiative. The campaign features brand ambassadors, alpine guides and tourist ...
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News briefs
Pascal Aymar has passed away
Pascal Aymar, a well-known and influential figure in the sports and outdoor sector, passed away on May 6, after suffering a heart attack. The 63-year-old Frenchman, based in the Annecy region, was most recently working as a consultant and vice president of the French association Outdoor Sports Valley (OSV). After ...
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News briefsGoPro's sales drop by more than half
In line with its previous warning, GoPro reported a turnover of $119 million in the first quarter, more than half the $243 million level of the year-ago period. The transition to a more efficient and profitale direct-to-consumer model reduced operating expenses mitigating the decline in the gross margin, which was ...
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News briefsBergzeit creates more visibility for sustainable products
With the start of the 2020 summer season, mountaineering specialist Bergzeit is focusing on greater visibility for sustainable products in its online shop. Under the project name “MUT,” formed from the initial letters of “Mensch” (mankind), “Umwelt” (environment) and “Tier” (animal), and also the German word for “courage,” products can ...
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News briefs
Klättermusen applies production process that reduces microplastics
Thanks to a special method of production, the Swedish outdoor label Klättermusen manages to reduce the amount of potential microplastic in the manufacture and life of the new Njorun midlayer. During the so-called “in loop stitch” method, the recycled polyester is woven and the loops are not cut, as is ...
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News briefsJack Wolfskin North America launches online store
Jack Wolfskin North America finally launched their highly-anticipated U.S. online store at us.jackwolfskin.com. In addition to the brand’s clothing, the website will feature every-day and technical packs and equipment. Jack Wolfskin was founded in 1981 in Germany and acquired by Callaway Golf Company in early 2019. The brand’s North American ...
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News briefs
New Dakine line for female bikers
Dakine is launching a new two-piece bike apparel and accessory line for female riders. The collection was designed in collaboration with professional mountain biker and Dakine athlete, Casey Brown, New Zealand born and currently living in British Columbia, Canada. The Casey Brown Collection includes a long-sleeve bike jersey and lightweight, ...
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News briefsNew additions to Vista Outdoor’s board of directors
Vista Outdoor, the owner of several outdoor sports and recreation brands, including CamelBak, Bell and Giro, has added two independent members, Fran Philip and Lynn Utter, to its board of directors as part of the company’s ongoing corporate rejuvenation efforts. Fran Philip was most recently chief merchandising officer for L. ...
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News briefs
Newell reports a $1.3 billion loss for Q1
Newell Brands reported an operating loss of $1.1 billion after impairment charges in the first quarter for its Home & Outdoor Living segment, which includes Coleman and Marmot as well as other brands such as ExOfficio, First Alert or Yankee Candle. On a normalized basis, the segment generated a negative ...
