News Briefs – Page 230
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News briefsFjällräven voted most sustainable brand in its industry
The Sustainable Brand Index™ 2020, Europe’s largest brand study on sustainability, has announced that Fjällräven was chosen as the most sustainable brand from the “Clothing and Fashion Brand” industry in Sweden. Consumers were able to choose between over 1,400 brands in Europe’s largest independent brand study on sustainability, which is ...
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News briefs
Digital Performance Days are partially open for business
The Performance Days have given an update on the state of affairs of the digital fair, which will partially replace the cancelled event originally scheduled for April 22-23 in Munich. The focus topic of the digital summer edition called “Inspired by nature - from fibers to green treatments” is now ...
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News briefs
Manteco launches next-generation of recycled wool
Manteco, the Italy-based wool manufacturer, has launched MWool, a next-gen recycled wool that the company describes as “upgraded” recycled wool. MWool is 100 percent made in Italy. Manteco relies on a network of partner companies located within 10 miles of its headquarters, all of which operating towards sustainable growth and ...
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News briefs
Woolmark: Merino doesn't cause microplastic pollution
The Woolmark Company has published new research showing that Merino wool does not contribute to ocean pollution. As explained in the study, entitled “Microfibre Pollution and the Marine Biodegradation of Wool,” untreated and machine-washable fibers biodegrade in marine environments, whereas synthetic fibers do not. For the purposes of the study, ...
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News briefsColumbia expands team at MOC in Munich
Columbia Sportswear is expanding its sales and marketing team at the Munich Order Center in Germany for the German, Austrian, BeNeLux and Eastern European markets. In April 2019, Julia Bauer joined Columbia as marketing manager for Germany, Austria, BeNeLux and Eastern Europe. She is an experienced marketing professional after positions ...
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News briefs
Bollé Brands hires digital director
Bollé Brands has recently appointed Damien Hars as digital director. He will be responsible for the development of the B2B and B2C online platforms of the holding company that comprises Bollé, Bollé Safety, Serengeti, Cébé, H2Optix and Spy Optics. Hars’ task will be to roll out all of the company’s ...
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News briefs
VF appoints new vice president for Kipling
VF Corp. has appointed Markus Hamm as vice president and general manager of Kipling for the Europe, Middle East and Africa (Emea) region, effective April 1. He will be based in Antwerp, Belgium, where Kipling’s marketing and sales operations are headquartered. Hamm joined VF in 2004. Since January 2019, he ...
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News briefsNew TNF outdoor footwear with Futurelight
The North Face (TNF) has integrated its Futurelight technology into the Activist Futurelight, the Ultra Traction Futurelight, and the Ultra Fastpack IV Futurelight. The Ultra Fastpack previously came with a Gore-Tex membrane and has now been redesigned using the Futurelight membrane. TNF’s new technology, which was launched last autumn, uses ...
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News briefsKathmandu launches equity increase
Kathmandu is raising additional funds, for a total of NZ$ 207 million (€112.5m-$121.3m) through a series of placements with institutional and other shareholders, offering 1.2 shares for each share in their possession. Institutional shareholders have already taken up 96 percent of their entitlements under a first tranche that ended on ...
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News briefsEquip Germany strengthens retail marketing
Equip Deutschland, the German subsidiary of Equip Outdoor Technologies (owner of Rab and Lowe Alpine), is strengthening its retail marketing. Jakob Schimeck will be responsible for the appearance of Rab and Lowe Alpine at specialist trade partners in the DACH (Germany, Austria and Switzerland) region. Schimeck will mainly be cultivating ...
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News briefsInternetstores appoints Martin Netinder head of outdoor division
The multi-channel retailer Internetstores has placed Martin Netinder in charge of the outdoor division in the newly created position of managing director outdoor. Internetstores includes the international outdoor retail formats Campz and Addnature as well as concepts such as Fahrrad.de, Bikester and ProBikeShop. The focus is on online trade, although ...
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News briefsNina Flood takes over management of Eastpak
VF Corporation has appointed Nina Flood as president of Eastpak with immediate effect. Flood will be based in Antwerp, Belgium, where Eastpak’s marketing and sales department is located, and will report directly to Martino Scabbia Guerrini, who is group president for EMEA and responsible for the parent company’s European business. ...
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News briefs
Hoka signs deal with Frodeno
Jan Frodeno from Germany, one of the world’s best triathlon athletes, signed a deal with Hoka One One and will wear the brand’s footwear for the next three seasons. The three-times Ironman champion and Olympic champion said he will race with Hoka’s Carbon X shoes and train with the Clifton ...
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News briefs
Vaude is reorganizing Swiss distribution
As of July 1, Vaude will end its 15-year cooperation with Völkl Switzerland (distribution of mountain sports and Pack’n’Bags) and Uvex Switzerland (bike products) and take over direct distribution of its three business units. The Swiss business will be handled by a new Swiss subsidiary, centrally managed from the company’s ...
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News briefs
Jack Wolfskin receives Green Product Award
Jack Wolfskin has been awarded with the Green Product Award for its Tokyo Cape. The jacket is part of the autumn/winter 2020/21 edition of Wolfskin’s Tech Lab collection, a fashion and function hybrid that was presented for the first time at the 2016 Premium show in Berlin. The Green ...
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News briefsMerrell partners with Trail Sisters on new trail runners
Merrell has partnered with Trail Sisters, a U.S.-based women’s trail running community and online journal, on the design of two trail running shoes, specifically conceived for women. The shoes are called Antora and Banshee, and feature a print designed by Sarah Uhl, the American artist and activist who uses art ...
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News briefs
Snowleader named best French outdoor shopping experience
Snowleader appears for the third year in a row in Capital magazine’s third annual ranking of France’s 600 best buying experiences online. Scoring 8/10, the French e-tailer came in first in the outdoor category, ahead of Hardloop and Campz. To establish the list, Capital called on the market researching firm ...
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News briefsCake receives another Red Dot Award
Cake, the Swedish manufacturer of light electric motorcycles, announced that utility-focused motorbike and scooter, Ösa, has won a Red Dot Design Award 2020. This is the second time the brand has received this prestigious award in the car and motorcycle category. In 2019, the brand’s very first performance-oriented model, Kalk, ...
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News briefsHoudini’s Eva Karlsson joins government group against climate change
The chief executive of Houdini, Eva Karlsson, was appointed one of 20 members of a government group, taking the lead in Sweden’s climate transition. With the ambition of becoming the world’s first fossil-free welfare state, the Swedish government has recruited four groups of experts representing the private sector, academics and ...
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News briefs
Ultra runner Franco Collè joins Karpos
Karpos, an Italian brand selling apparel and accessories for mountaineering, ski touring, trail running and mountain biking, has announced a new partnership with Franco Collè. The Italian ultratrail runner will serve as a role model for the brand’s team of trail runners as well as a contributing expertise for the ...
