News Briefs – Page 234
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News briefsFirst Houdini Reuse store in downtown Stockholm
In February, the Swedish outdoor brand Houdini opened up its first “Reuse” store in downtown Stockholm. The pop-up offers secondhand Houdini clothes in a premium setting. The secondhand stock come from Houdini’s buyback system, in which customers sell back their clothes at up to €100 per item. Beyond extending the ...
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News briefs
Partial revocation of “Black Friday” trademark in Germany
The German Federal Patent Court (BPatG) has decided that the word mark “Black Friday” will continue to enjoy trademark protection. In other words, the term “Black Friday” remains a registered trademark and may not be used without permission. However, the BPatG also considers that the term “Black Friday” does ...
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News briefs
Five new climbers for Scarpa's team of athletes
Scarpa has announced five new athletes as part of its roster of climbers. The new ambassadors include Sean Bailey, Nathaniel Coleman, Isabelle Faus, Nikki Smith, and Nina Williams. Sport climbing is set to reach an unprecedented audience this year as the sport will be showcased for the first time as ...
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News briefs
Peak Performance collaborates with Ben Gorham of Byredo
Peak Performance has teamed up with the founder of the Swedish luxury brand Byredo, Ben Gorham. The collaboration with the passionate outdoor explorer, skier and cold-water surfer has resulted in a unisex, multi-functional outdoor collection called “Possessions Of My Soul.” Inspired by a hike in Riksgränsen, Sweden, 200 kilometers north ...
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News briefs
Grangers partners with Sea to Summit for the North American market
Grangers, a British company founded in 1937 and specializing in aftercare products for technical clothing and footwear, has made Sea to Summit its exclusive American distributor. The partnership comes as Grangers is experiencing significant growth thanks to previous work with some of the largest retailers in the U.S., such as ...
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News briefs
Dolomite is sharpening its profile
Since the Swiss Scott Sports Group took over the Italian shoe and clothing brand three years ago, Dolomite has been gradually realigned, and its profile has been sharpened. The aim was to bring back the strength of the brand and its Italian roots. The labeling has been updated, and there ...
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News briefs
VF closes a special “green bond”
VF Corp. announced on Feb. 27 the closing of the first “green bond” in the apparel and footwear industry. The net proceeds from the €500 million bond offering will be used for investment in programs within the company’s “Made for Change Sustainability & Responsibility Strategy,” and to drive progress toward ...
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News briefs
Espen Falck Engelstad leaves Haglöfs for the Brav Group
The Norwegian Brav Group, which includes the Swix, Toko, Lundhags, Helsport, Hardrocx and Ulvang brands, has appointed Espen Falck Engelstad as its new group leader. He will assume his new position on April 1. Engelstad is currently director of Norrøna Sports and has been with the company for more than ...
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News briefs
Woolpower expands production capacity
Woolpower, the Swedish specialist in wool bodywear and accessories, says it intends to further expand the production capacity in its own factory due to its good long-term order situation and is investing in new employees and machines. Up to 30 knitting machine operators, converters and seamstresses are to be recruited ...
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News briefs
Lowa strengthens its marketing department
Angelika Kettenbach has been supporting the international Lowa marketing team since February. The 26-year-old studied sports management and gained her first experience in a sports PR and marketing agency in Munich. In her newly created position as marketing coordinator, she will support the marketing team in the areas of POS ...
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News briefs
Toray offers PET-recycled version of Primeflex stretch fabrics
Toray is launching a PET-recycled iteration of its Primeflex series of flexible stretch fabric. The new version, which will be available in spring/summer 2021, is meant to meet the increasing demand by sportswear consumers for sustainability without compromising stretch. The Primeflex PET-recycled type incorporates recycled PET that would normally be ...
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News briefs
Italian climber Della Bordella represents Vibram
Vibram has announced Matteo Della Bordella as a new brand ambassador. The 35-year-old Italian climber and adventurer has been collaborating with the company as a product tester for several years and is now moving on to promotion. Since 2018, Della Bordella has also served as the president of the Ragni ...
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News briefs
New graphene yarn from Tecnofilati
Tecnofilati, the Italian yarn developer, has introduced a new range of graphene-containing yarns called Resistex. Thanks to the graphene, the yarns are said to offer high thermal and electrical conductivity, as well as greater abrasion-resistance and durability than polyamide or polyester. Resistex yarns are expected to offer sports enthusiasts an ...
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News briefs
Danish distributor sells Shu more widely
Vernon, the Danish sports distribution company, is expanding into new markets with the help of a Russian brand of rainproof and windproof apparel, Shu. Founded in 2012 in Saint Petersburg, Russia, Shu operates three stores (in its hometown, in Moscow and in Yekaterinburg), maintains its head office in Moscow and ...
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News briefs
Trangoworld plants trees to form climatic barrier
This month – along with the environmentally themed tour and activity portal Xmigrations, Asociación Áreas Verdes and a number of families with children – Trangoworld helped plant about 700 trees for a reforestation initiative around Cuarte de Huerva in the Spanish province of Zaragoza. The oak, juniper and terebinth varieties ...
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News briefs
Kelly Kraus joins Cascade's board of directors
Cascade Designs, the American outdoor company, has appointed Kelly Kraus to its board of directors, where she will be providing leadership on and insight into marketing, product and sales. She is also joining a hiring committee for key leadership roles. Kraus began at Cascade as a sales representative before becoming ...
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News briefs
Ultra-runner Courtney Dauwalter joins Salomon’s athlete team
Salomon has announced an extension to its partnership with Courtney Dauwalter, the Ultra Trail du Mont Blanc (UTMB) champion. Dauwalter will continue as a member of Salomon’s global athlete team through 2022. In 2017, the American ultramarathon runner from Golden, Colorado, famously finished the Moab 240 Mile Endurance Race in ...
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News briefsSnowlife strengthens international sales
Snowlife, the Swiss family business specializing in ski gloves, wants to further strengthen its international distribution, which is now largely limited to agents in Italy, Austria and France, plus distributors in Spain, Russia and Eastern Europe. For this purpose, the company has appointed an industry veteran, Robert Demetz, to the ...
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News briefs
Per Wååg appointed new global chief executive of Primus and Brunton Outdoor
Fenix has promoted Per Wååg, a company veteran, to global chief executive of Primus and Brunton Outdoor. Wååg was previously general manager of Brunton, which is also the distributor of Primus in North America. Fenix owns such other outdoor brands as Fjällräven, Hanwag and Royal Robbins and is the parent ...
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News briefs
Volebak’s tough new hoodie is made with 60,000 ceramic particles
Vollebak, the London-based brand of futuristic outdoor apparel, has incorporated 60,000 ceramic particles into the fabric of a hoodie. The ceramics are “second only to diamonds” in their resistance to abrasion and have been used in missiles and jet engines. The particles are also thin enough not to impair the ...
