News Briefs – Page 235
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News briefs
Scott Allan retires from Hydro Flask
Hydro Flask, the specialist in high-performance insulated products, has announced that its global general manager, Scott Allan, will retire on March 1. Allan was named president and chief executive of Hydro Flask in 2012 and global general manager in 2016, when Hydro Flask was acquired by Helen of Troy. Larry ...
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News briefs
O’Neill launches cinematographic marketing campaign
O’Neill has launched a new marketing campaign with the title “First Name in the Water.” The campaign consists of cinematographic shots of different corners of the world, featuring O’Neill’s top athletes. Riley Blakeway, a renowned filmmaker, and Deke Angel, O’Neill’s art director, used classic imagery and video from the brand ...
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News briefs
OIA names new executive director
The U.S.-based Outdoor Industry Association (OIA) has announced the promotion of Lise Aangeenbrug from executive director of its philanthropic arm (Outdoor Foundation) to executive director of the OIA. Prior to joining the Outdoor Foundation, Aangeenbrug was executive vice-president of the National Park Foundation (NPF). She also previously served as executive ...
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News briefs
Montane joins Fair Wear Foundation
Montane has joined the Fair Wear Foundation (FWF), the independent multi-stakeholder organization that works with brands to improve labor conditions in garment factories. The move is part of Montane’s corporate social responsibility efforts within its new “Further Forever” initiative. As a member of the FWF, Montane has committed to a ...
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News briefs
Bergfreunde commits to offsetting greenhouse gas emissions
Bergfreunde, the German outdoor retail specialist, has taken a big step towards climate neutrality. Bergfreunde is a sister company to Backcountry.com, the largest online retailer of premium outdoor sports gear and apparel in the U.S. The German online retailer recorded total sales of more than €100 million in 2019, for ...
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News briefs
Hoka One One partners with "A Mile in Her Shoes"
Hoka One One, a division of Deckers Brands, has announced a partnership with A Mile in Her Shoes, a London-based charity that helps homeless women through running. The brand will offer a pair of running shoes and a donation for all the homeless women expected to benefit from the work ...
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News briefsIspo Group announces improvements for OutDoor by Ispo 2020
The OutDoor by Ispo 2020 show, on June 28 to July 1 in Munich, will present some new features. According to an interview on ispo.com with Markus Hefter, exhibition group director of OutDoor by Ispo and Ispo Munich, the organizers surveyed some of the 22,000 visitors of last year’s OutDoor ...
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News briefs
March 13 is “A Day for Jake”
To celebrate the memory and legacy of Jake Burton Carpenter, the first-ever global “A Day for Jake” will take place on Friday, Mar 13, 2020. Jake died on Nov 20 of last year from complications related to cancer. Thirteen winter sports resorts in Austria, France, the USA, Canada, Switzerland, Italy ...
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News briefs
Timberland rewards patience with new trees
According to Reuters, Timberland has since August been encouraging customers to choose four- to eight-day delivery, rather than standard three-day service. In exchange for every such exercise in patience, the outdoor brand will plant a tree. As a rule, of course, the slower the delivery, the less it costs and ...
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News briefs
Millet motivates people to never give up
Millet has launched a new video revolving around the Rise Up concept, an invitation for sports enthusiasts and people in general to pursue their objectives without giving up. The two-minute video, produced by Almo Film, was shot in the French Alps as well as Nice and Paris between January and ...
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News briefs
New version of Vibram Arctic Grip goes All Terrain
Vibram has unveiled the Vibram Arctic Grip All Terrain, a new version of the Vibram Arctic Grip. The Vibram Arctic Grip technology was designed to enable enhanced grip on ice, especially wet ice. The new version combines this technology with a new compound, the Vibram XS Trek Evo, developed by ...
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News briefs
Retailer Au Vieux Campeur expands in Strasbourg
Au Vieux Campeur, the French retailer specializing in outdoor apparel and gear, is expanding its retail space in Strasbourg’s rue du 22 Novembre. As reported by sport-guide.com, the retailer saw its sales increase by 2 percent in the fiscal year ended on Sept. 30, 2019, followed by a new sales ...
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News briefsUnder Armour opts for Michelin soles
Under Armour has chosen Michelin soles for its Hovr Summit trail running shoe. The sole mirrors Michelin’s MTB X-Country range, with large grooves and a faceted design for enhanced traction. Source: Michelin
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News briefs
Teva’s new brand campaign highlights sustainability
Teva, a division of Deckers Brands, is launching “Strap In To Freedom,” a new brand campaign to celebrate its Original sandal collection and highlight its commitment to sustainability. All the straps across the brand’s 2020 collection are made of Repreve yarn, a performance fiber that itself made of recycled plastic. ...
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News briefsFWT champion Arianna Tricomi joins TNF Global Athlete Team
The North Face (TNF) has announced Arianna Tricomi, the two-time overall Freeride World Tour Champion, as the newest member of the TNF Global Athlete Team. Tricomi took first place overall in both the 2018 and 2019 editions of the Freeride World Tour (FWT). At the TFN Global Athlete Team, she ...
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News briefs
Patagonia sues OC Media over "Petrogonia" apparel
(SGI) Patagonia has filed suit in Los Angeles federal court against OC Media for trademark infringement, unfair competition and other violations of the Lanham Act. Open Caucasus Media, as it is formally called, is a Russian-language news website covering the North and South Caucasus. Its funders include the European Endowment ...
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News briefs
Clarella resigns as sales manager of Camp Base
Bernat Clarella resigned as sales director of Camp Base at the end of 2019, after a year in the job. He remains an advisor to the Catalonian outdoor retail chain. Clarella was in the past country manager (Spain and Andorra) for Edelrid, sales coordinator for Garmont shoes and country manager ...
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News briefs
Wearcolour Sweden files for bankruptcy
(SGI) As reported in Sportfack, the Swedish industry magazine, Wearcolour Sweden, a Swedish brand of anoraks, ski jackets and trousers with distinctive color blocking that also owns the Void Cycling trademark, went bankrupt on Feb. 11 at its own request in Gothenburg. A notice on its website said that no ...
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News briefs
Wolverine pays $69.5 million over Michigan water contamination
(SGI) Wolverine World Wide (WWW) has agreed to pay $69.5 million to local authorities and the state of Michigan over several years to remedy water contamination from chemicals used in a since-closed tannery and other company-owned facilities in the state. On the other hand, WWW will get $55 million in ...
