News Briefs – Page 265
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News briefs
Atair, a German manufacturer of socks based in Steinfurt, has...
Atair, a German manufacturer of socks based in Steinfurt, has acquired the license to manufacture and market socks for Völkl. The first collection will include 13 models for skiing, running and hiking as well as other sports activities. The product offer will be expanded in the future to the broader ...
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News briefs
Entre-Prises, the French manufacturer of climbing walls, has been picked...
Entre-Prises, the French manufacturer of climbing walls, has been picked up by the International Federation of Sports Climbing (IFSC) as the sole supplier of the first Olympic climbing wall. The IFSC says that Entre-Prises will work closely with route-setters and the Tokyo 2020 Organizing Committee to providing an amazing experience ...
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News briefs
Hoka One One has launched the Carbon X, a shoe...
Hoka One One has launched the Carbon X, a shoe that combines high cushioning with low weight for ultrarunning. To promote the shoe, the company held Project Carbon X, a 110K race in California, from Folsom to Sacramento, on May 4. Several of the brand's athletes took part in the ...
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News briefs
Yulia Baykova, a Russian trail runner living in Italy, has...
Yulia Baykova, a Russian trail runner living in Italy, has joined Masters' team of athletes. She participated in numerous races in the last three years after suffering a serious illness.
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News briefs
Adidas Outdoor has announced its first marketing initiative under its...
Adidas Outdoor has announced its first marketing initiative under its brand name through a partnership with 1Climb, the non-profit organization co-founded by Kevin Jorgeson, to offer children in the U.S. their first climbing experience. Through the new partnership, 10 new permanent climbing walls will be installed in Boys and Girls ...
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News briefs
Masters has announced Yulia Baykova as a new brand ambassador....
Masters has announced Yulia Baykova as a new brand ambassador. The trail runner was born in Russia in 1983 but has been living in Italy for several years. She will be using Masters Trecime Carbon, a light and foldable pole specially designed for experts, and the Masters Phisyque 0.8, a ...
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News briefs
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new...
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new brand ambassador. Cimenti will be leaving on June 2 with two Russian mountaineers, Vitali Lazo and Anton Pugovkin, to reach the summit of Nanga Parbat (8,125m) and descend it, on skis, along the Diamir wall. There will be no high-altitude ...
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News briefs
Millet is supporting Francesco Ratti in two climbing expeditions. The...
Millet is supporting Francesco Ratti in two climbing expeditions. The first adventure is taking place in Alaska, where Ratti is trying to scale the peaks of Denali (6,190m) and Foraker (5,304m). Ratti's return from Alaska is scheduled for June 12. The second expedition will take place this autumn in the ...
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News briefs
A full-day seminar about the development of the Chinese sports...
A full-day seminar about the development of the Chinese sports and outdoor market will take place on the third day of the OutDoor by Ispo show in the Conference Center North of the Munich fairgrounds on July 2. Tickets can be ordered on shanghai@ispo.com, with a discount until May 31. ...
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News briefs
Like the new OutDoor by Ispo trade show, the new...
Like the new OutDoor by Ispo trade show, the new Outdoor Friedrichshafen fair due to take place on Sept. 17-19 will feature a number of seminars. The focus will be on recommendations for retailers. In contrast with a previous plan, the fair will not address consumers. The management is not ...
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News briefs
The fifth edition of the annual Outdoor Business Days, scheduled...
The fifth edition of the annual Outdoor Business Days, scheduled for July 14-15 at Riva del Garda, Italy, will be renamed Outdoor & Running Business Days, as it will be extended to the running and watercraft segments. The event is mainly meant to allow Italian dealers to test new products ...
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News briefs
According to Bicycle Retailer, the Colorado-based trade magazine, Darrell Denny...
According to Bicycle Retailer, the Colorado-based trade magazine, Darrell Denny left Emerald Expositions on May 24. Hired in 2010, Denny was both business development director and executive vice president, overseeing the American trade show operator's sports properties, such as Outdoor Retailer, Interbike and Health & Fitness. Last November, however, Emerald ...
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News briefs
Osprey Europe has announced a partnership with a U.K.-based conservation...
Osprey Europe has announced a partnership with a U.K.-based conservation group, Birds of Pool Harbour (BOPH), to help raise awareness of the need to preserve ospreys from extinction. The osprey is a bird that was becoming an endangered species in California when Mike Pfotenhauer founded Osprey Packs. He gave the ...
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News briefs
Mountain Safety Research (MSR), the specialist in high-performance outdoor equipment,...
Mountain Safety Research (MSR), the specialist in high-performance outdoor equipment, has released its 2019 Manufacturing & Social Responsibility Report. Among the highlights in the report, MSR has launched a fuel canister recycling program at its Seattle headquarters, offering the greater Seattle community a location where backpacking fuel canisters of any ...
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News briefs
The Sustainable Apparel Coalition (SAC) has announced the spinout of...
The Sustainable Apparel Coalition (SAC) has announced the spinout of a company that will develop the technology that delivers the Higg Index. The new Higg Co., headquartered in San Francisco, will be led by Jason Kibbey, the former SAC chief executive. The tech venture will provide the industry with trusted ...
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News briefs
Tentsile has reached the halfway point of its international project...
Tentsile has reached the halfway point of its international project to plant one million trees by 2021, to support global reforestation. The company, best known for its elevated and portable Tree Tents, launched the #BecomeOneOfTheMillion campaign in 2017, and has now planted 500,132 trees in projects located across Zambia, India, ...
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News briefs
Merrell is partnering with Mind, a mental health charity in...
Merrell is partnering with Mind, a mental health charity in England and Wales, to promote the benefits of the outdoors for mental health. The collaboration will see Merrell become headline sponsor of the Mind Hikes, a fundraising event organized by the charity, offering people the opportunity to explore beautiful outdoor ...
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News briefs
Smartwool, a division of VF Outdoor, has pledged to support...
Smartwool, a division of VF Outdoor, has pledged to support Protect Our Winters (POW) Canada, a community of professional athletes and industry brands teaming up to address climate change issues across the outdoor community. The financial support from the brand is to help raise awareness of climate change as well ...
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News briefs
Arc'teryx, a brand of Amer Sports, is partnering with Leave...
Arc'teryx, a brand of Amer Sports, is partnering with Leave No Trace Center for Outdoor Ethics, an organization based in Boulder, Colorado, that helps protect the outdoors by teaching people to enjoy it responsibly. The partnership is carried on via Arc'teryx' “In My Backyard” grant program, which supports projects that ...
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News briefs
VF Corp. has become a signatory to the Fashion Industry...
VF Corp. has become a signatory to the Fashion Industry Charter for Climate Change, which means that the lifestyle group commits to net-zero emissions by 2050. VF owns a large portfolio of brands including The North Face, Timberland, Vans, Wrangler and others. The signatories of the charter also commit to ...
