News Briefs – Page 274
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News briefs
Eastpak, the American backpack brand owned by VF Corp., is...
Eastpak, the American backpack brand owned by VF Corp., is releasing a four-piece line developed in collaboration with White Mountaineering, the Japanese apparel brand. The line includes a redesign of the company's classic backpack (starting at €170) and a travel bag that harks back to sports accessories from the 1990s ...
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News briefs
Chiruca, the Spanish maker of footwear and other outdoor gear,...
Chiruca, the Spanish maker of footwear and other outdoor gear, is introducing a line of shoe-care products for its current sell-in campaign. In addition to its first-ever shoe deodorant, the company has produced a cleaning brush – effective on both split leather and nubuck – that has a synthetic face ...
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News briefs
Scott Sports re-launched the Powderhorn brand of jackets, vests and...
Scott Sports re-launched the Powderhorn brand of jackets, vests and other outerwear at the Pitti Uomo fair in Florence a few weeks ago, followed by presentation at the Premium fashion fair in Berlin and at Ispo Munich. Scott is also presenting the line along with those of Dolomite and Poivre ...
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News briefs
For its urban outdoor collection, Keen has developed a new shoe...
For its urban outdoor collection, Keen has developed a new shoe model, called Innate x Sherpa, together with Sherpa Adventure Gear, the U.S. outdoor brand of garments and accessories from Nepal. The model will be presented for the first time at the Ispo 2019 show in Munich. For each pair of ...
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News briefs
Houdini Sportswear is launching the new Power Air Houdi, a...
Houdini Sportswear is launching the new Power Air Houdi, a fleece jacket that is said to shed only a fraction of the fibers that conventional fleece sheds. The product, which is being launched today, is the result of an innovation project in collaboration with Polartec. The fleece jacket uses the ...
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News briefs
Ermenegildo Zegna, the premium Italian brand of menswear, has already...
Ermenegildo Zegna, the premium Italian brand of menswear, has already put out very protective and expensive overcoats with a good design, using technical materials like Thermore. It is now going for a sportier look in its branded clothing as well as in its footwear, trying to be more original than ...
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News briefs
The Leatherman Tool Group, maker of multipurpose tools, has announced...
The Leatherman Tool Group, maker of multipurpose tools, has announced the launch of its first ambassador program. The different ambassadors represent a large range of interests, from photography to film-making, cooking, traveling and more. The ambassadors will collaborate with the Oregon-based company on product innovation and testing, as well as ...
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News briefs
La Sportiva has announced a three-year partnership with the Italian...
La Sportiva has announced a three-year partnership with the Italian Sports Climbing Federation (Fasi) that makes the Italian company Fasi's technical sponsor. The partnership is meant to accompany Italian climbers and paraclimbers on their road to qualify for the 2020 Tokyo Olympics. La Sportiva will be providing all 170 athletes ...
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News briefs
Kathmandu, the New Zealand outdoor retailer, is launching its first...
Kathmandu, the New Zealand outdoor retailer, is launching its first global brand campaign, “World Ready.” The aim is to reach European and U.S. consumers as well as people in the brand's domestic markets, New Zealand and Australia. In Europe, Kathmandu plans to focus principally on the German and U.K. market. Many ...
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News briefs
Oboz Footwear has signed a one-year sponsorship deal to become...
Oboz Footwear has signed a one-year sponsorship deal to become the exclusive footwear supplier for the Mount Washington Observatory (MWO). The MWO's staff will be testing Oboz' footwear as they track the weather on and around New England's highest mountain. In exchange, Oboz will have access to the MWO's summit ...
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News briefs
Karpos has announced Matteo Della Bordella as a new brand...
Karpos has announced Matteo Della Bordella as a new brand ambassador. Della Bordella, an expert mountaineer, is the president of the Ragni di Lecco, the legendary mountaineering club that was founded back in 1946, based in Lecco, Italy. The partnership with Karpos will also see Della Bordella involved in testing ...
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News briefs
Cotswold Outdoor, the British outdoor retail chain owned by AS...
Cotswold Outdoor, the British outdoor retail chain owned by AS Adventure, has joined the list of partner retailers at Julia Bradbury's The Outdoor Guide. A walking enthusiast, Bradbury co-hosts Countryfile, a television show on BBC1, along with Matt Baker. She has also hosted “Britain's Best Walks” and “Britain's Favourite Walks: ...
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News briefs
Black Diamond Equipment and its sister brand Pieps have become...
Black Diamond Equipment and its sister brand Pieps have become the official suppliers and safety partners for the Freeride World Tour for the next three years. They will be providing the athletes with tools, such as airbags, beacons, shovels and probes, and organizing safety workshops during events, such as the ...
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News briefs
Black Diamond Equipment has become the exclusive brand partner of...
Black Diamond Equipment has become the exclusive brand partner of Whisper Ridge, an expansive ski resort in Utah, about an hour north of Salt Lake City. Whisper Ridge specializes in heli- and cat-skiing, using its two helicopters and a fleet of snowcats. Black Diamond, which is based in Utah, will ...
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News briefs
For the next four years, Smartwool, the maker of woolen...
For the next four years, Smartwool, the maker of woolen sports apparel, will supply the official Merino wool base layer, underwear and socks for all 14 of the Alterra Mountain Company's ski lodges in North America: namely, Steamboat, Winter Park, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear ...
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News briefs
Sympatex, the Munich-based maker of high-tech functional materials, will present...
Sympatex, the Munich-based maker of high-tech functional materials, will present the Idea Shoe 4.0 at Ispo Munich on Feb. 3-6. At its exhibition stand, the company will be setting up an actual production line – consisting of a plastic shredder, an extruder and a 3D printer – to demonstrate the ...
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News briefs
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski...
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski school, Vivalpin, with products from its apparel collections at the beginning of this year. Haglöfs and Vivalpin made their initial contacts in May 2018, when Vivalpin provided mountain guides for SportScheck's “Consumer Activation” event. Haglöfs is trying to build brand awareness in ...
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News briefs
Altra has signed up Amelia Boone as a new member...
Altra has signed up Amelia Boone as a new member of its Elite Team. Boone is a world champion obstacle course racer and a winner of the Spartan Race World and Toughest Mudder championships. In addition to being a professional athlete in the ultrarunning world, she also works as a ...
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News briefs
Isbjörn of Sweden, which offers outdoor and ski clothes for...
Isbjörn of Sweden, which offers outdoor and ski clothes for children and teenagers, is launching a new brand profile. The Swedish flag is gone, the font has been modernized and the symbolic polar bear has been replaced with a figure symbolizing energy and joy. The new profile will be launched ...
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News briefs
While hosting more than 2,800 exhibitors on its enlarged fairgrounds,...
While hosting more than 2,800 exhibitors on its enlarged fairgrounds, Ispo Munich is addressing visitors and the general public by organizing for the second time the Ispo Munich Sports Week between Feb. 2 and 9. One of the highlights will again be the Ispo Munich Night Run, which will be ...
