News Briefs – Page 283
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News briefs
As reported in our previous issue, Knut Are Høgberg has been...
As reported in our previous issue, Knut Are Høgberg has been appointed to take over as new chief executive at Odlo. After his appointment, the Swiss outdoor brand presented a new executive management team consisting of him along with Adrian Schürmann, chief finance officer and Barbara Hösli, chief people officer. The ...
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News briefs
Mokhtar Benbouazza has been appointed as marketing director at Jack...
Mokhtar Benbouazza has been appointed as marketing director at Jack Wolfskin, after marketing assignments with other employers including S. Oliver and Universal Music Group. The appointment comes after the departure of Jan Erik van Dijk, who had been director of global brand marketing since August 2015. The German outdoor company ...
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News briefs
Jeremy Hale, former vice president for international development at Billabong,...
Jeremy Hale, former vice president for international development at Billabong, has been named president of an American brand of mountain lifestyle clothing, Mountain Khakis, otherwise known as MK. He is taking the place of Ross Saldarini, who founded the company 15 years ago. He has left, reportedly to pursue other ...
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News briefs
Francisco Morales, co-founder and president of 5.11, will replace Tom...
Francisco Morales, co-founder and president of 5.11, will replace Tom Davin as chief executive of the company, which belongs to Compass Diversified. Davin will continue in an advisory role. Morales, a former president of Royal Robbins, started 5.11 in 2003.
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News briefs
Deuter, Katadyn and Leki were among the latest brands that...
Deuter, Katadyn and Leki were among the latest brands that asked Moosejaw to take their products out of its new American online shop hosted by Walmart.com. They apparently cite strong pressure from specialty retailers to withdraw their support for the new site because American consumers associate Walmart with discounting. Other ...
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News briefs
The North Face is about to open its first lifestyle-oriented...
The North Face is about to open its first lifestyle-oriented store in Spain, located in the central Calle Carmen of Madrid. While developing the fashion retail channel in Spain, as in other countries in Europe, TNF is about to complete a clean-up of the distribution in the country, leaving discounters ...
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News briefs
Garmin is opening its first Spanish standalone store in Barcelona,...
Garmin is opening its first Spanish standalone store in Barcelona, CMD Sport reports. The company already had a shop-in-shop in El Corte Inglés at Portal de l'Àngel in the same city and is reportedly in talks to open more of them. The standalone store is situated in the shopping center ...
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News briefs
Adidas will stop working with a distributor for the French...
Adidas will stop working with a distributor for the French market, XXL, for its Five Ten brand as of next Jan. 1. The distribution of the American outdoor brand will be handled by the Terrex team of Adidas' French subsidiary. According to sport-guide.com, the integration process is taking place in ...
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News briefs
Eddie Bauer is broadening its online sales operations in Europe...
Eddie Bauer is broadening its online sales operations in Europe by opening a dedicated online store for the Austrian market and working with a local outdoor retailer. The American brand has been selling its products online in Germany for many years, and it went further one year ago by setting ...
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News briefs
Decathlon is under pressure from activists to eliminate the sale...
Decathlon is under pressure from activists to eliminate the sale of hunting products in its French stores. More than 38,000 people signed a petition to this effect after the French government backed the requests of the French Hunters' Federation (FNC), which boasts 1.2 million members. Its support was said to ...
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News briefs
Fjällräven has been working together with Acne Studios to create...
Fjällräven has been working together with Acne Studios to create and market an exclusive range of urban outdoor products launched by the two parties earlier this month. The Swedish Acne Studios said it was the first time Fjällräven allowed another brand to pay homage to classic pieces such as the ...
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News briefs
Sympatex planning to launch a new thermal molding technology that...
Sympatex planning to launch a new thermal molding technology that is supposed to improve the fit of its recyclable, polyester-based waterproof/breathable membrane to the inner shape of the foot, without seams or creases. Called Utmospheric, it will be unveiled at Lineapelle, the international leather show in Milan, on Sept. 25-27. ...
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News briefs
Relags, the German outdoor trading and manufacturing company for outdoor...
Relags, the German outdoor trading and manufacturing company for outdoor products, is relaunching its Relags line of private label items with a new brand name, image and logo. While it was previously sold under the Relags brand name, it will now be marketed under the name of another private label ...
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News briefs
Smartwool will be a sponsor of the Ultra Tour Monte...
Smartwool will be a sponsor of the Ultra Tour Monte Rosa races, providing each participant with a complimentary pair of its socks. The UTMR one-day and multi-day races will be held on Sept. 5-8, starting and ending at Grächen, Switzerland. The new event was launched last year by Lizzy Hawker, ...
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News briefs
Odlo, the Swiss outdoor brand, has launched a new marketing...
Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of ...
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News briefs
The It's Great Out There Coalition is holding its second...
The It's Great Out There Coalition is holding its second annual assembly on the eve of the European Outdoor Summit (EOS) at the same venue, the Clarion Hotel of Malmö, Sweden, as its first. It will run from 5:30 PM to 6:30 PM on Tuesday, Sept. 18, and it will ...
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News briefs
The annual European Outdoor Film Tour, which claims to be...
The annual European Outdoor Film Tour, which claims to be the biggest film festival of its kind, will kick off at BMW World in Munich on Oct. 9, followed by more than 400 events in 18 countries. The program consists of eight films with a total running time of about ...
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News briefs
During the TourNature trade show, McTrek, the German outdoor retailer,...
During the TourNature trade show, McTrek, the German outdoor retailer, awarded a prize to Germany's most innovative hiking trail for the first time. The so-called “Nahquelle-Phad” near Nohfelden in Southwest Germany, won the prize. The hiking trail includes a bee nature trail, a wildlife reserve and a playground. The TourNature ...
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News briefs
The North Face (TNF) has expanded its Cali Wool collection....
The North Face (TNF) has expanded its Cali Wool collection. The line is made from so-called Climate Beneficial Wool, which is said to have a negative carbon impact. TNF launched the Cali Wool collection in 2017, at the time with a beanie hat. The collection now comprises also a jacket ...
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News briefs
Isbjörn of Sweden will now be selling the so-called GuppyFriend...
Isbjörn of Sweden will now be selling the so-called GuppyFriend washing bag in its online stores as part of its commitment to environmental sustainability. GuppyFriend is a patented solution designed to prevent any microfibers of Isbjörn's fleece garments from entering the waste stream. The self-cleaning bag filters out the tiniest ...
