News Briefs – Page 316
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News briefs
Skechers USA has launched a women's sneakers line called “You...
Skechers USA has launched a women's sneakers line called “You by Skechers,” an athleisure collection which combines the technologies from the brand's performance shoes with the lifestyle needs of modern young women. To promote the collection, Skechers has partnered with Koya Webb, a fitness model and vegan advocate; Sophie Jaffe, ...
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News briefs
Vivobarefoot is launching a new shoe collection in partnership with...
Vivobarefoot is launching a new shoe collection in partnership with Betabrand, the crowdfunding clothing platform based in San Francisco. Betabrand offers both well-known and small designers a community for the development of their brand. Designs are shared daily on the platform, so that consumers can vote and help fund the ...
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News briefs
Vaude and its chief executive, Antje von Dewitz, continue to...
Vaude and its chief executive, Antje von Dewitz, continue to collect awards. The German company was recognized as one of the 11 best European companies out of more than 33,000 candidates from 34 countries, winning a European Business Award for environmental and corporate sustainability. It received the award from a ...
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News briefs
Go Outdoors, the British outdoor retail chain that has been...
Go Outdoors, the British outdoor retail chain that has been recently taken over by JD Sports Fashion, has become the official outdoor retail partner for all the members of The Scout Association in the U.K. As part of the deal, Go Outdoors is sponsoring an activity badge that will be ...
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News briefs
Scarpa has signed up as a sponsor of the 14th...
Scarpa has signed up as a sponsor of the 14th edition of the Melloblocco, which is believed to be the biggest international bouldering contest. It will be held in two valleys near Sondrio, in Northern Italy, from May 11 to 14.
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News briefs
Camelbak has signed a multi-year partnership as supplier of hydration...
Camelbak has signed a multi-year partnership as supplier of hydration products to the Ultra Race of Champions (UROC), starting next month. Created by Bad to the Bone Sports, the UROC race is aiming to become a sort of Super Bowl for ultra-distance runners in the U.S., while remaining open to ...
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News briefs
Red Fox Outdoor Equipment is organizing the Red Fox Adventure...
Red Fox Outdoor Equipment is organizing the Red Fox Adventure Race again to test out its products. The contest involved several teams of four or two athletes who spent up to 72 hours to cover a distance of 395 kilometers running, climbing and moving with a mountain bike and a ...
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News briefs
Garmin will be the main sponsor of the Great Tuna...
Garmin will be the main sponsor of the Great Tuna Race this year. The sports fishing contest is described as the most important satellite-based fish tracking program in Europe. It will take place at different locations off the Spanish coast on May 20-21 and Sept. 2-3.
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News briefs
Amazon is acting as a sponsor of Tough Mudder as...
Amazon is acting as a sponsor of Tough Mudder as the “official online retailer” for this year's North American events. Besides its presence on the sites of the contests, it will have a dedicated website with new videos and contents on training, post-training, nutrition and recovery.
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News briefs
Vibram will be an official partner this year for the...
Vibram will be an official partner this year for the Megavalanche, a series of five downhill and endure mountain bike races organized by UCC Sport Event. The series will start with the Transvésubienne, an all-mountain endure race near Nice, France on May 12-14. It will continue the Maxiavalanche in Andorra ...
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News briefs
Gore has unveiled Fabian Cancellara as a new global brand...
Gore has unveiled Fabian Cancellara as a new global brand ambassador for the Gore Bike Wear brand. The former Swiss ex-cyclist and Olympic champion is one of the most successful cyclists of all times, with victories in cycling classics such as the Tour of Flanders and Paris-Roubaix, along with four ...
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News briefs
Julbo is partnering with local sporting goods stores across France...
Julbo is partnering with local sporting goods stores across France for Women's Vision, a tour which will offer around 30 women the possibility to run with a coach while testing the brand's eyewear. The participants will be accompanied by Nolwenn Faivre, a running coach who was born in France's Jura ...
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News briefs
Organized by the Management Forum Starnberg, the first European Ingredient...
Organized by the Management Forum Starnberg, the first European Ingredient Branding Summit will be held in Munich on Nov. 8 to 9, 2017. The speakers will include Christian Langer from W.L. Gore & Associates and Manuel Dürmoser from Recco.
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News briefs
Sport-Achat, the French sporting goods fair in Lyon, will have...
Sport-Achat, the French sporting goods fair in Lyon, will have a dedicated section for water sports at its new session in Nantes next Sept. 18 and 19. Its regular Sept. 11-12 edition in Lyon will focus more on the outdoor segment, complemented by a simultaneous Bikexpo fair.
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News briefs
Vaude has set up collection boxes for used clothes in...
Vaude has set up collection boxes for used clothes in its 15 franchised stores. The clothes will be handed over to people in need. The accompanying flyer tells the customer what will happen with his or her donation. Garments from any brand can be deposited in the boxes. The store ...
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News briefs
Schoeller and Textilcolor have collaborated on the development of Ecodye,...
Schoeller and Textilcolor have collaborated on the development of Ecodye, a new eco-friendly technology that is said to accelerate the dyeing process for textiles. The new concept, which is used in particular in polyester dyeing processes, is expected to cut costs while helping to save the environment thanks to a ...
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News briefs
Ueli Steck, the legendary Swiss climber, died near Mount Everest...
Ueli Steck, the legendary Swiss climber, died near Mount Everest on April 30. He was 40 years old. He slipped from a slope and fell into a crevasse at an altitude of around 6,600 meters on the nearby Mount Nuptse, according to the organizers of his latest solo expedition, as ...
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News briefs
Hervé Maneint, senior product manager at the Scott Sports Group...
Hervé Maneint, senior product manager at the Scott Sports Group for skis and ski boots, died a few days ago at the age of 56 in the area of Chamonix, hit by a falling rock while on a ski tour in the company of three other people, including two mountain ...
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News briefs
Due to a technical glitch, we didn't publish the information...
Due to a technical glitch, we didn't publish the information about the death of Royal Robbins in our last issue. The famous American mountain climber, who founded the outdoor clothing firm that bears his name together with his wife Liz in 1968, passed away in March at the age of ...
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News briefs
Jackson Standefer, a 14-year-old boy, died on April 15 in...
Jackson Standefer, a 14-year-old boy, died on April 15 in the Grand Canyon National Park while accompanying his mother, Julie Standefer, and his step-grandmother, Lou-Ann Merrell, in the search for latter's husband, Randy Merrell, a maker of customized boots who helped in the establishment of the Merrell Boot Company in ...
