News Briefs – Page 36
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News briefsIsbjörn appoints Spout Sales as sales agent for Canada
Source: Kelly Holmes Kelly Holmes, Founder of Sprout Sales Children’s outdoor clothing brand Isbjörn of Sweden appointed Toronto-based sales agency Sprout Sales Inc, headed up by industry veteran Kelly Holmes, as retail sales agent for the Canadian market. Isbjörn is already making an impact in the North ...
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News briefsNew CMO for Merrell
Source: Merrell Pallav Tamaskar Merrell has appointed Pallav Tamaskar as its new Chief Marketing Officer (CMO), effective Nov. 30, 2023. As CMO, Tamaskar will be responsible for leading Merrell’s global marketing strategy and “directing the creation of modern and integrated global marketing campaigns, elevating full-funnel media planning, ...
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News briefsNew Blue Tomato retail store is the first in the country
Austrian board sports and lifestyle specialist Blue Tomato has opened its first store in Belgium. The 240 sqm shop is located in the center of Antwerp, on the historic Wiegstraat. Source: Blue Tomato The new Blue Tomato store in Belgium Of the decision to open a ...
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News briefsCraft North America to move to New Wave’s Seattle HQ to bolster demand, new CEO
Craft Sportswear North America announces the phased relocation of its US headquarters to Seattle, Washington, in 2024. The company will join the family of brands owned by parent company New Wave Group, which is based there. This strategic decision is intended to support the brand’s expansion into outdoor and specialty ...
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News briefsPolygiene launches textile-protection innovation project to reduce microfiber loss and laundering wear
Polygiene presented a new innovation project, Polygiene ShedGuard, at ISPO Munich this month. The new technology was also recognized as the best product at ISPO Textrends in the “Performing Finishes” category. ShedGuard was developed to minimize the loss of microfibres and improve the resistance of the fabric during washing. This ...
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News briefsVista Outdoor declines unsolicited offer
Vista Outdoor’s Board of Directors, following consultation with its financial and legal advisors, has rejected the unsolicited proposal received on Nov. 22, 2023 from Colt CZ Group SE. The Vista Outdoor Board continues to recommend the acquisition of the Sporting Products business by Czechoslovak Group a.s. (CSG) and remains committed ...
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News briefsDecathlon becomes title sponsor and bike supplier of the AG2R La Mondiale team
Decathlon will be replacing Citroën as the title sponsor of the AG2R cycling team in the upcoming season. In addition, the French sporting goods retailer will supply bikes, glasses and helmets to the 28 riders of the team. These products, which the Decathlon teams will co-create with the riders, will ...
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News briefsSalomon releases fire-proof sneaker with gr10k
Source: Salomon X-ALP gr10k French brand Salomon has collaborated with gr10k on the new X-ALP gr10k, a sneaker that combines ultra-resistant fireman uniform fabrics with a motorsports-inspired silhouette. The sneaker will be released on Nov. 30. gr10k, founded in 2017 after an idea by Anna Grassi, is ...
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News briefsHummel and British Canoeing ink multiyear deal
Hummel has agreed a five-year deal with British Canoeing, a national governing body for canoeing in the UK. The agreement, which builds on three years of collaboration, will see Hummel remain the official teamwear partner to all forms of paddlesport. Hummer will supply technical and sportswear garments to all of ...
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News briefsPeak Performance recruits Head of Retail from Adidas
Habit.se reports that Oskar Hammar is the new Head of Retail at the Swedish brand Peak Performance, which belongs to Amer Sports. Hammar has many years of experience in the fashion industry and most recently worked as Global Retail Manager at Adidas. Before that, he spent almost three years at ...
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News briefsReju and Technip Energies launch textile recycling initiative
Reju, led by former Under Armour CEO Patrik Frisk, focuses on scalable PET recycling solutions using IBM’s VolCat technology for sustainable textile regeneration.
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News briefsBluesign simplifies access to information with new public guide
Swiss-based chemical management specialist Bluesign is launching a public Bluesign Guide. For years, the primary source of verified Bluesign-approved products has been the Bluesign Guide. Today, the company is simplifying access to information and rapid adoption of better materials with the introduction of a public guide, accessible to everyone. There ...
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News briefsEnve streamlines European distribution
Enve, part of Amer Sports since 2016, has announced an expansion of its partnership deal with Mohawk’s Cycle, its long-standing French distributor. Mohawk’s has now become the sole distribution partner for Enve throughout the European Union, except for Austria and Germany. Mohawk’s will manage inventory and distribution from Taverny in ...
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News briefsIsbjörn appoints Viking Europe as sales agent for Germany, Austria
Source: Isbjörn Dennie Wagner, Country Manager Germany Austria, Viking Europe Children’s outdoor clothing brand Isbjörn of Sweden has appointed Dennie Wagner and his team at Larix/Viking Europe to strengthen its sales and the brand’s reputation with German and Austrian outdoor and lifestyle retailers in Germany and Austria. ...
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News briefsArchroma supports ISPO Academy Masterclass to inspire future sportswear designers
Archroma, the Swiss provider of specialty chemicals, is again partnering with ISPO Academy to inspire promising young design talents in a four-day Masterclass held alongside ISPO Munich 2023 to explore this year’s theme, “Circularity – Create | Adapt | Revive.” Conceived as a bridge between education and industry, the ISPO ...
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News briefsPolygiene launches plant-based StayFreshBIO
The Polygiene Group will launch a plant-based antimicrobial technology for the textile market at ISPO Munich 2023. The technology is based on a 100 percent bio-based active ingredient derived from plant substances. It complements Polygiene’s current silver-based solution and is in line with the movement in certain regions looking for ...
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News briefsNew Recco reflector for lightweight, packable garments
Source: Helly Hansen Odin Everdown Hooded Jacket with integrated Recco reflector Recco will present the Odin Everdown Hooded Jacket at ISPO Munich 2023 in collaboration with Helly Hansen. The jacket is the first product to use the new, very lightweight Recco reflector 742LT. The design of the ...
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News briefsTNF launches The Allyship In The Outdoors course
The North Face (TNF) has launched The Allyship in the Outdoors course, a new digital tool that aims to change the way organizations, communities and individuals view allyship and racial inclusion. The course is one of the outcomes of the TNF Explore Fund Council, a group comprised of various sectors, ...
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News briefsVista Outdoor receives unsolicited second bid for acquisition of Sporting Products business
Vista Outdoor reports that it has received an unsolicited proposal from Prague-based Colt CZ Group SE to combine Colt CZ and Vista Outdoor in a cash and stock transaction that Colt CZ said would attribute a value of $30 to each share of Vista Outdoor common stock. As previously reported, ...
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News briefsSnoop Dogg goes smoke-free – with Solo
Recently, an announcement caused quite a stir in the world of hip-hop: Snoop Dogg, the Doggfather of rap, announced on Instagram that he was quitting smoking. “I’m giving up smoke”, he wrote, triggering an avalanche of speculation, discussion and memes amongst his combined 129+ million social media followers. Solo ...
