News Briefs – Page 372
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News briefs
Vista Outdoor, the sporting goods and outdoor company recently spun...
Vista Outdoor, the sporting goods and outdoor company recently spun off from Alliant Techsystems (ATK), has appointed a vice president of marketing, Brett Merrell, and a vice president of investor relations, Michael Pici. They report to Mark DeYoung, chairman and chief executive of Vista Outdoor. Merrell has been placed in ...
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News briefs
Primaloft has promoted Victoria Lee to manager of creative services,...
Primaloft has promoted Victoria Lee to manager of creative services, with immediate effect. Lee joined the company in 2006 and most recently served as brand and promotions associate. In her expanded role, she will assume a wider range of responsibilities in global creative and branding. She will also serve as ...
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News briefs
Röjk, a small Swedish outdoor and lifestyle brand, plans to...
Röjk, a small Swedish outdoor and lifestyle brand, plans to open a pop-up store in the French ski resort town of Val d'Isère. The company, founded only four years ago, managed to find a small retail space in a popular location, right on the town square. It will open for ...
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News briefs
Sport Partner reports that Regatta is closing its subsidiary in...
Sport Partner reports that Regatta is closing its subsidiary in the Netherlands and that distribution of the Regatta and Dare2B brands is to be handled from the start of May by Corvus Sports. This is a new agency formed by Erik Kray, who has been the Dutch country manager for ...
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News briefs
Vaude has announced a partnership with eBay in Germany to...
Vaude has announced a partnership with eBay in Germany to operate an online shop for used outdoor products. This latest initiative of the brand is part of its general corporate mission to become Europe's most sustainable mountain sports company within the current year. Echoing a similar initiative undertaking by Patagonia, ...
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News briefs
Lowa and Schöffel have opened their first joint store in...
Lowa and Schöffel have opened their first joint store in Austria. It is located in Innsbruck and managed by Schöffel's Austrian subsidiary, which is based in the city. With this opening, the two brands have now a total of 23 common stores in Germany, Austria and Italy.
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News briefs
The North Face is bringing virtual reality (VR) to some...
The North Face is bringing virtual reality (VR) to some of its stores in the U.S., and the brand is exploring opportunities and adaptations of this project for other parts of the world, but an official of the company said nothing is confirmed on this point for the moment. The ...
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News briefs
Red Fox, the Russian brand of outdoor clothing, continues its...
Red Fox, the Russian brand of outdoor clothing, continues its retail expansion outside its domestic market - mostly over the internet for the time being. It launched its e-commerce platform in the U.S. in January and added one for the European Union, in English, during the Ispo Munich show last ...
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News briefs
Deckers Brands has launched a multi-brand e-commerce platform in Singapore...
Deckers Brands has launched a multi-brand e-commerce platform in Singapore and Australia, to be followed by openings in Hong Kong later this month, and Malaysia and South Korea before the end of June. The company plans to launch it in New Zealand and Taiwan in 2016 and other Asia-Pacific countries ...
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News briefs
Cocona has filed a request for a declaratory U.S. court...
Cocona has filed a request for a declaratory U.S. court judgment that its patented 37.5 technology does not infringe on two U.S. patents held by a producer of bed sheets and sleepwear, Sheex. The latter had filed two lawsuits in a federal U.S. court against Cocona last Nov. 12, alleging ...
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News briefs
The founder of Patagonia, Yvon Chouinard, and Nike's brand president,...
The founder of Patagonia, Yvon Chouinard, and Nike's brand president, Trevor Edwards, have been inducted into the 2015 Marketing Hall of Fame, a scheme run by the New York chapter of the American Marketing Association to celebrate brilliance in marketing across all fields and organizations, including corporations, consulting firms, agencies ...
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News briefs
Asics is making a point about Nordic Walking in Germany...
Asics is making a point about Nordic Walking in Germany through a collaboration with Leki. The Japanese company, which owns Haglöfs, plans to conduct dedicated clinics on walking and Nordic Walking together with Leki at retailers in five German cities. Its range of shoes for Nordic Walking has been expanded ...
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News briefs
Polar Bottle has become an official licensee of the U.S....
Polar Bottle has become an official licensee of the U.S. Olympic team for water bottles. The American company, which showed at Ispo Munich for the first time last month, has developed a unique insulated water bottle with the Team USA logo, which will be available to the team's athletes during ...
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News briefs
The North Face has launched “Power In Me,” its multi-channel...
The North Face has launched “Power In Me,” its multi-channel campaign for spring/summer 2015, all over Europe. The campaign is based on three short films - “Untouched Ground,” “Always Moving,” and “From Five To Nine” - featuring the alpinist David Goettler, the ultra trail runner Lizzy Hawker, and the London-based ...
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News briefs
Experienced mountain trekkers have the option to apply on Fjällräven...
Experienced mountain trekkers have the option to apply on Fjällräven website for a chance to accompany a researcher, Anders Angerbjörn, for ten days in July in the Swedish mountains, to observe the behavior of Arctic foxes. The expedition is intended to determine the prey of the foxes. Five trekkers will ...
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News briefs
Gore France, the French subsidiary of the American company that...
Gore France, the French subsidiary of the American company that invented Gore-Tex textiles, was named as a “Best Place to Work in France” for 2015, ranking 3rd in the small and medium enterprises category. This was the ninth year that Gore France appeared in the ranking, and for the ninth ...
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News briefs
Garmin will become the official partner of the Red Bull...
Garmin will become the official partner of the Red Bull X-Alps, one of the world's most challenging adventure races. Beginning July 5, the brand will provide athletes with action cameras, GPS watches and hand-held GPS gadgets. First launched in 2003, Red Bull X-Alps requires athletes to navigate their way along ...
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News briefs
As in 2014, Icebug will again be the official footwear...
As in 2014, Icebug will again be the official footwear supplier for the Obstacle Course Racing World Championships (OCRWC), due to take place in Cincinnati, Ohio next Oct. 17-18. The Swedish company has also developed a limited edition of specific products for this new sport. They will be available from ...
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News briefs
Red Wing Shoes and Vasque footwear will be the presenting...
Red Wing Shoes and Vasque footwear will be the presenting sponsor of Metanoia, the award-winning film about Jeff Lowe and his life as a climber. The U.S. premiere of the film was at the Boulder International Film Festival, on March 7. Lowe is an inspirational figure for both his sporting ...
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News briefs
Hi-Tec Sports USA has announced a partnership with the American...
Hi-Tec Sports USA has announced a partnership with the American Hiking Society (AHS) that includes a formal sponsorship of National Trails Day as well as discounts for the American consumer to encourage outdoor recreation activities. In 2016, royalty sales of the Altitude V hiking boot from American stores will help ...
