News Briefs – Page 388
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News briefs
Kailas, one of the leading Chinese outdoor brands, is looking...
Kailas, one of the leading Chinese outdoor brands, is looking overseas for new business opportunities. For this purpose, the brand showed for the first time at the OutDoor fair. No distribution deals have been sealed so far, but the company considered it as important to have a presence in Europe. ...
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News briefs
Páramo, the apparel brand owned by Nick Brown, the founder...
Páramo, the apparel brand owned by Nick Brown, the founder and managing director of Nikwax, was showing for the first time at the OutDoor fair as it is moving into Germany, Austria and Switzerland. Páramo focuses on sustainability, with a range that is entirely free of PFC and sewed by ...
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News briefs
Houdini is further developing its own retail concept. The Swedish...
Houdini is further developing its own retail concept. The Swedish brand already owns and manages three mono-brand stores in Sweden and will be opening an additional one in Gothenburg in September. The company intends to open corporate or franchised stores in its foreign focus markets: Germany, Norway and Japan. Houdini ...
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News briefs
Zo-On, the Icelandic brand of outdoor apparel, has opened its...
Zo-On, the Icelandic brand of outdoor apparel, has opened its third store in its own country. It has a sales surface of 240 square meters and is located in Kópavogur, a town outside Reykjavík. It is the third corporate store of the brand after one in the center of the ...
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News briefs
Timberland plans to open on Aug. 22 a completely revisited...
Timberland plans to open on Aug. 22 a completely revisited version of its global store on London's Regent Street. The new and more lifestyle-oriented design of the store will be rolled out to new and refitted stores from next year.
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News briefs
Haglöfs has seen its turnover increase at a double-digit rate...
Haglöfs has seen its turnover increase at a double-digit rate so far this year and reorders have been up by 35 percent, with ample increases in both footwear and clothing. The rise is attributed to the improved situation in some markets and the brand's expansion into Asia in the last ...
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News briefs
Houdini expects to increase its total sales by 25-30 percent...
Houdini expects to increase its total sales by 25-30 percent in 2014 to slightly more than €10 million. The company plans to double its turnover within the next three years. The markets that are currently developing very well for the brand are Sweden, Norway, Germany and Japan. Two sales agents ...
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News briefs
Buff closed its fiscal year in April with an increase...
Buff closed its fiscal year in April with an increase in sales by 11 percent to about €25 million in 2013-14. Exports accounted for 90 percent of total sales. However, Buff grew by 14 percent in the Spanish market from May 2013 to April 2014, as compared to the same ...
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News briefs
Hi-Tec is launching a walking-footwear range made in Europe on...
Hi-Tec is launching a walking-footwear range made in Europe on the back of its sponsorship of the Vierdaagse, an annual four-day walking event with about 45,000 registered participants that took place last week in Nijmegen, in the south of the Netherlands. The deal has inflated Hi-Tec's sell-in in the Netherlands, where ...
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News briefs
Ceramiq, a French brand with a range of base layers...
Ceramiq, a French brand with a range of base layers made from volcanic stone, intended for running and outdoor sports, is expanding its offering with a cycling apparel range. The company behind the brand is HT Concept from the Vosges area. The membrane developed by the firm is made from ...
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News briefs
Thermore launched a new alternative to down, EVOdown, offering the...
Thermore launched a new alternative to down, EVOdown, offering the effect and structure of down material without using duck or goose down. It is available in three different versions, for lightweight or warm down jackets. Napapijri and Tommy Hilfiger will use the new material for their next collections.
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News briefs
Vibram launched a new trail running sole at the beginning...
Vibram launched a new trail running sole at the beginning of this year and announced at the OutDoor show that the sole will be used by Dynafit for its model “MS Feline,” by New Balance for its model “1210 Leadville,” by The North Face for its “Ultra Trail” shoe model, ...
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News briefs
Primus launched an accessory, the “Silencer,” for its OmniLite Ti...
Primus launched an accessory, the “Silencer,” for its OmniLite Ti stove at the OutDoor show in Friedrichshafen, which reduces the noise of the stove. It can be mounted quickly by unscrewing the upper part of the Omni-Lite Ti burner and replacing it with the silencer. Primus also launched a new ...
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News briefs
Footbalance has launched tailored and molded flip-flops in Israel and...
Footbalance has launched tailored and molded flip-flops in Israel and Finland, and began selling the product this spring/summer season. The Finish company is currently evaluating the development of sales in these markets to prepare to introduce it to other markets in the future.
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News briefs
HeiQ is introducing a new IT solution for garments, called...
HeiQ is introducing a new IT solution for garments, called “Identity,” which was developed in cooperation with a German IT specialist, Trace Key. “Identity” transforms the serial number of each product into a QR code that allows consumers to check in the store whether the product is an original, where ...
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News briefs
Buff presented its new “bonding” technology for spring/summer 2015, which...
Buff presented its new “bonding” technology for spring/summer 2015, which will allow the company to produce seamless headbands and helmet liners, at the OutDoor show in Friedrichshafen. The Spanish company also launched a new collection of motorcycling products, which were made for Marc Marquez, motorcycling world champion in 2013, after the ...
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News briefs
Columbia Sportswear introduced its line of “Performance Fishing Gear” (PFG)...
Columbia Sportswear introduced its line of “Performance Fishing Gear” (PFG) at the OutDoor show. According to the company, the range of apparel and footwear has been successful in the Americas for a while and is set to hit the European market by spring 2015. Franco Fogliato, the new senior vice ...
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News briefs
Toray presented a new waterproof layer, the Toray 3D Technology,...
Toray presented a new waterproof layer, the Toray 3D Technology, offering higher breathability compared to standard three-layer laminates, at the OutDoor show. The Japanese company produces fabrics from yarn to garment. For the first time, Toray presented a key reference, a transformation jacket made of plant-based nylon, a Toray membrane ...
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News briefs
Vibram added four new entries to its “Ordinary people being...
Vibram added four new entries to its “Ordinary people being extraordinary” marketing campaign. Six videos were produced with two Spanish athletes, two French athletes and two Italian athletes, who explained why they decided to use a certain Vibram sole. The start was made with Lisa Borzani from Italy this June. ...
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News briefs
Röjk, a new member of the Scandinavian Outdoor Group (SOG)...
Röjk, a new member of the Scandinavian Outdoor Group (SOG) since the beginning of this year, won the overall SOG award for its jacket “PrimaLoft zippen hood.” The winner in the hardware category was Bergans of Norway with their “Trollhetta” backpack, with a volume of 75 liters. In the apparel ...
