News Briefs – Page 407
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News briefs
Camp David, a German outdoor lifestyle brand of clothing owned...
Camp David, a German outdoor lifestyle brand of clothing owned by the Clinton Group, opened its first foreign store in the Dutch city of Utrecht in October and is now opening another store in a shopping center of Bratislavia, the capital of Slovakia. Another should follow in the same city ...
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News briefs
Berghaus is taking steps to standardize the sizing of its...
Berghaus is taking steps to standardize the sizing of its ranges of men's and women's garments and has committed to use AlvaForm technical fit mannequins for that purpose. AlvaForms are developed by Alvanon, the global supplier of integrated fit solutions for the apparel industry, based on the 3D body-shape scans ...
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News briefs
Moving Comfort will be focusing on sports bras as from...
Moving Comfort will be focusing on sports bras as from 2015. Its full apparel line will continue to be sold until Dec. 31, 2014 only. The U.S.-based firm said that the move is part of an overall strategy shift by Brooks Sports, the parent company of Brooks and Moving Comfort, ...
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News briefs
Bever, the big Dutch specialty outdoor retailer, has signed an...
Bever, the big Dutch specialty outdoor retailer, has signed an agreement with a local organization, Natuurmonumenten, to inspire people to experience outdoor activities in the surrounding nature, especially through trail running. The two partners have together plotted ten trail running routes in the Netherlands and organized clinics for newcomers to ...
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News briefs
The International Federation of Sports Climbing (IFSC) has signed a...
The International Federation of Sports Climbing (IFSC) has signed a deal with Japan's Synca Creation to televise its 2014 World Championship and World Cup series in Japan, giving more media exposure to a sports activity that is booming in the country. Synca says that the sport will grow exponentially in ...
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News briefs
A jury coordinated by Ispo has selected Ortovox as gold...
A jury coordinated by Ispo has selected Ortovox as gold winner in the multichannel category as part of its new Ispo Communication Awards. The company was praised for its safety campaign, whose core is an interactive start page with emotionally designed video tutorials and a description of several avalanche safety ...
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News briefs
Nick Woodman, founder and chief executive of GoPro, has been...
Nick Woodman, founder and chief executive of GoPro, has been namedas National Entrepreneur of the Year by Ernst & Young in the U.S. in the Retail and Consumer Products category. Jim Weber, chief executive of Brooks Sports, was among the finalists in the contest.
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News briefs
Norrøna has invested strongly in its newly updated web platform....
Norrøna has invested strongly in its newly updated web platform. The company's new website is suited for all digital platforms, which means an optimized user experience - on the desktop computer, tablet and mobile phone. The new solution is based on new technology and represents a future-oriented digital platform for ...
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News briefs
La Sportiva is the main sponsor of a new team...
La Sportiva is the main sponsor of a new team of professional and amateur ski touring athletes, which has been named the La Sportiva Mountain Attack Team. It takes the name from the Italian company and from Mountain Attack, a well-known Austrian ski touring race that will take place for ...
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News briefs
Powertraveller, the U.K. maker of portable power charging solutions, has...
Powertraveller, the U.K. maker of portable power charging solutions, has launched a new microsite, powertraveller.com/ambassadorsmain, as a platform for the extreme sports and outdoor professionals who act as the brand's ambassadors. The users are offered videos and images of these outdoor enthusiasts and have access to the athletes' social media ...
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News briefs
Johnson Outdoor Watercraft has introduced AdventureOnTheWater.com, a new interactive website...
Johnson Outdoor Watercraft has introduced AdventureOnTheWater.com, a new interactive website designed to help people discover the world of paddling and kayak fishing. The Johnson Outdoors Watercraft (JOW) brands include Necky Kayaks, Ocean Kayak and Old Town Canoes & Kayaks. The new site, which features videos, photos and stories, is curated ...
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News briefs
Schöffel, the snow and outerwear company has been awarded a...
Schöffel, the snow and outerwear company has been awarded a bronze “Effie” by the GWA, the German ad agency industry association's prize in the category of consumer goods for its integrated marketing campaign “Ich bin raus” (“I'm outta here”). The campaign was designed by Ogilvy & Mather and appeared in magazines ...
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News briefs
Dynafit has signed a contract, covering several years, to be...
Dynafit has signed a contract, covering several years, to be a sponsor of Olla de Núria, a Spanish trail running event that has been held for the past seven years, attracting high-level runners from different countries. The organizers point out that the 650 places in the last two events were ...
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News briefs
Asia Outdoor, the trade show held annually in Nanjing, China,...
Asia Outdoor, the trade show held annually in Nanjing, China, has received international recognition from UFI, the Global Association of the Exhibition Industry. Asia Outdoor's host, Nanjing Ningfei International Exhibition Co., Ltd., is a new member of this world federation and has now access to UFI's market research and training ...
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News briefs
The European Outdoor Group has again teamed up with Ispo...
The European Outdoor Group has again teamed up with Ispo to organize a “market introduction” trip to the Ispo Beijing trade show that will help any companies - not only the members of the EOG - to better penetrate the Chinese outdoor market and the Asian market in general. Running ...
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News briefs
The Sustainability Working Group (SWG) of the Outdoor Industry Association...
The Sustainability Working Group (SWG) of the Outdoor Industry Association (OIA) of the U.S. has received the Green Supply Chain Award for this year from the Supply & Demand Chain Executive magazine. Founded in 2007, the OIA SWG has developed the Eco Index and other tools and resources to help ...
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News briefs
Salewa and Dynafit, two brands of the Italian Oberalp group,...
Salewa and Dynafit, two brands of the Italian Oberalp group, have joined the Fair Wear Foundation (FWF), effective from Sept. 25. FWF is the non-profit organization, controlled by its stakeholders, which screens the social performance of the affiliated members from the textile industry. Around the same time, Oberalp published its ...
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News briefs
Nikwax and Páramo, the U.K. brand of functional outerwear, presented...
Nikwax and Páramo, the U.K. brand of functional outerwear, presented the results of their exclusive partnership: a collection of rainwear which is entirely free of PFC. The Páramo collection features Nikwax' Analogy System which is said to be completely PFC-free. In regard to competing solutions suggested by leading outdoor apparel brands, ...
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News briefs
Jack Wolfskin disclosed that it stopped working with four manufacturing...
Jack Wolfskin disclosed that it stopped working with four manufacturing facilities in China and one in India last year because they failed to meet the criteria of its code of conduct. The move was disclosed in the third annual social responsibility report issued by the German company on its suppliers, ...
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News briefs
As part of its commitment to environmental causes, Patagonia has...
As part of its commitment to environmental causes, Patagonia has announced a partnership with the American brewery, New Belgium Brewing, to produce a limited-release organic lager beer, called California Route, that will be sold at a few locations in the U.S. The name of the beer comes from a trail ...
