News Briefs – Page 442
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News briefs
Sorel is launching a global marketing campaign with the tagline...
Sorel is launching a global marketing campaign with the tagline “Get your boots dirty.” The print and internet campaign intends to combine fashion and the company's roots in the category of rugged outdoor footwear. The heroes of the marketing initiative are women with a creative and independent appeal. One of ...
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News briefs
After the success of their jointly sponsored film tour last...
After the success of their jointly sponsored film tour last year, Primaloft and Dynafit will organize another one that has a new name with “Alpine Athlete Film Tour.” Another innovation is that the audience has the opportunity to vote for their favorite movies. The winning film will be awarded with ...
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News briefs
Garmin, the specialty company for mobile navigation, has signed a...
Garmin, the specialty company for mobile navigation, has signed a three-year agreement to be the title sponsor of Velothon, a popular bicycle competition in Berlin, starting with its third edition, scheduled for June 9, 2013. The U.S. company has been increasingly active in cycling. It has been supporting one of ...
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News briefs
Mountain Equipment is the new sponsor of the team of...
Mountain Equipment is the new sponsor of the team of young mountaineers of Naturfreunde Österreich (“Austrian friends of nature”). The six athletes between 22 and 25 years will be supplied by the British brand with apparel and sleeping bags.
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News briefs
Adidas Outdoor has sealed a sponsoring agreement with climber Dean...
Adidas Outdoor has sealed a sponsoring agreement with climber Dean Potter. The 40-year-old is known for a speed record climb of “The Nose” at El Capitán and the first solo climb of Cerro Torre in Patagonia.
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News briefs
Gibbons Slacklines USA is going to host the 2012 World...
Gibbons Slacklines USA is going to host the 2012 World Slackline Federation World Championships being held in Boston on Nov. 10-11. The championships are being held at the Boston Ski & Snowboard Expo, and it is the first time they will take place in the U.S. In the competition, eight ...
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News briefs
Point6, the manufacturer of premium merino wool socks, was the...
Point6, the manufacturer of premium merino wool socks, was the sponsor of the 6th Annual Run Rabbit Run 50-Mile Ultra Marathon as well as the inaugural Run Rabbit Run 100-Mile Ultra Marathon held this weekend in Steamboat Springs, Colorado. The events are part of the Montrail Cup Series and took ...
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News briefs
Keen held Worldwide Recess Day on Friday, when its stores,...
Keen held Worldwide Recess Day on Friday, when its stores, offices and distributors across the globe hosted common playground activities such as foursquare, hopscotch and tetherball. It's the second annual edition of the event, which is intended to get people outside to be healthier and happier.
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News briefs
Erected by Salewa at its new futuristic headquarters in Bolzano...
Erected by Salewa at its new futuristic headquarters in Bolzano one year ago, its climbing wall complex has recorded a total of 60,750 visits so far, much more than the 40,000 visits that were originally predicted. On average, 166 people per day have been using the multiple climbing facilities of ...
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News briefs
Vasque has signed up as official footwear provider for the...
Vasque has signed up as official footwear provider for the legendary Mount Washington Observatory, located in the state of New Hampshire at the convergence of three major storm tracks. To celebrate the partnership, Vasque has pledged to give away five pairs of its new Snowblime insulated boots to the first ...
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News briefs
Jack Wolfskin promises that the acid PFOA will no longer...
Jack Wolfskin promises that the acid PFOA will no longer be used in the manufacturing process for its waterproof or water-repellent apparel by the end of 2014. The outdoor brand has been working on technologies to avoid the use of this acid. Jack Wolfskin's move is a voluntary action since ...
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News briefs
With its new Rocky S2V and Rocky 4EurSole collections, Rocky...
With its new Rocky S2V and Rocky 4EurSole collections, Rocky Brands is making its first foray into the outdoor adventure and health care markets. The S2V range consists of apparel and footwear for outdoor adventure enthusiasts, and is touted as being functional and versatile, with outdoor survival components. It will ...
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News briefs
John Jansen, chief of Keen in Europe who has been...
John Jansen, chief of Keen in Europe who has been acting president of the European Outdoor Conservation Association (EOCA) in the aftermath of the untimely death of Holger Bismann last year, has been formally elected president for a two-year-term by EOCA's members assembly. Nick Brown of Nikwax, vice president, and ...
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News briefs
A new forum called Textrends will premier at next year's...
A new forum called Textrends will premier at next year's Ispo Munich. The idea behind the show within the show is to have a platform for designers, product managers, etc. who will get an overview of the latest trends in materials offered by suppliers to the industry for the following ...
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News briefs
Kanumesse, the Nuremberg-based meeting point of the European kayak industry,...
Kanumesse, the Nuremberg-based meeting point of the European kayak industry, has changed its name to Paddle Expo to reflect the growing interest of international trade visitors to the show. The 10th edition of the show, which runs from Sept. 18-20, is organized by industry veteran Horst Fürsattel at the venue ...
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News briefs
Kielce Sport Lato, the summer edition of the Polish sports...
Kielce Sport Lato, the summer edition of the Polish sports and outdoor fair, has shrunk to only a dozen trade exhibitors after it was moved to October. The fair was previously a bustling event held in August, and drawing most of the leading outdoor brands and distributors in the country. ...
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News briefs
Sluggish sales in several European markets failed to dampen the...
Sluggish sales in several European markets failed to dampen the atmosphere at Eurobike, which again increased its number of visitors this year. The score of more than 40,000 trade visitors last year was surpassed to reach 43,700 trade visitors over three days this year, as well as another 20,500 bicycle ...
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News briefs
At the age of 86, Tosaku Nishida, the founder of...
At the age of 86, Tosaku Nishida, the founder of Goldwin Inc. of Japan, died on Sept. 1. Nishida started his career in 1951 by establishing a knitting factory. He moved on to found Goldwin, which became one of the most important market players for sporting goods in Japan. A ...
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News briefs
Weakening demand from the U.S. military has reduced sales of...
Weakening demand from the U.S. military has reduced sales of Camelbak gloves, but the company still managed to lift its sales by 1.2 percent to about $44.3 million in the second quarter, due to stronger sales of bottles and hydration systems. Sales were stimulated by demand for the “Antidote” hydration ...
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News briefs
Peak Performance, the Swedish sports and lifestyle brand, saw its...
Peak Performance, the Swedish sports and lifestyle brand, saw its sales slip by 1 percent to the equivalent of 971 million Danish kroner ($161.6m-€130.5m) for the financial year until the end of June, and its earnings suffered from rising costs for technical fabrics. IC Companys, the Danish group that owns ...
