News Briefs – Page 445
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News briefs
Invista is launching its global integrated marketing campaign for its...
Invista is launching its global integrated marketing campaign for its Cordura brand. The campaign is called “Tough World” and aims to highlight the durability of Cordura products. The leitmotif is “It's a tough world out there. Gear up for it.” The marketing effort combines advertisements in print publications and interactive ...
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News briefs
Garmont USA has signed up as Gold Sponsor of the...
Garmont USA has signed up as Gold Sponsor of the Mountain Rescue Association (MRA). Set up in 1959 at Timberline Lodge at Mount Hood, Oregon, this non-profit organization is said to be the oldest search and rescue association in the U.S., with more than 2,500 members.
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News briefs
Lowa has opened a Demo Center at the Joe Dodge...
Lowa has opened a Demo Center at the Joe Dodge Lodge in Pinkham Notch, New Hampshire, in a partnership with the Appalchian Mountain Club. Until next Oct. 8, hikers will be able to test Lowa boots at no charge for a whole day, filling out a questionnaire afterwards.
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News briefs
Outdoor Research is partnering with the winter and summer staff...
Outdoor Research is partnering with the winter and summer staff at the Grand Targhee Resort in the state of Wyoming, supply apparel, gloves and headwear as part of their uniform. The agreement calls for co-branded promotions and facilities that would allow visitors to buy similar products by Outdoor Research. The ...
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News briefs
The third edition of the “Biblia del Outdoor,” the Spanish...
The third edition of the “Biblia del Outdoor,” the Spanish product guide produced by Tradesport, has 254 pages. It will have a circulation of 25,000 copies, 15,000 of which are being sold or given away in outdoor stores, and the others sold in news kiosks. The catalog can also be ...
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News briefs
Vibram has been awarded the Best Project Panda Award. The...
Vibram has been awarded the Best Project Panda Award. The Italian company was honored in Shanghai for its Technological Center in Guangzhou, created to multiply the range of Vibram technologies and reinforce collaborations with companies in the sector. The center covers a surface of more than 10,000 square meters.
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News briefs
Karrimor launched its first premium travel collection at this year's...
Karrimor launched its first premium travel collection at this year's OutDoor trade show in Friedrichshafen. The British outdoor brand is also currently expanding its apparel collection and launched a new collection of mountaineering jackets at the show. The jackets are made in collaboration with GE's eVent fabrics. Karrimor plans to ...
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News briefs
Heimplanet, the German brand for inflatable tents, presented a new...
Heimplanet, the German brand for inflatable tents, presented a new model, which won the iF Design Award 2012, for the first time at this year's OutDoor show. The German company expanded its product line to a travel and backpack collection, which was also presented in Friedrichshafen. Heimplanet cooperated with Red ...
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News briefs
Sierra Designs is adopting the European En 13537 standards to...
Sierra Designs is adopting the European En 13537 standards to test the temperature ratings of its hooded sleeping bags. They are said to be more accurate than the test standards used in the U.S.
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News briefs
Clarification: In the last issue of this publication, we said...
Clarification: In the last issue of this publication, we said that Camelbak has launched its first line of backpacks without hydration system. That is not 100 percent correct since the new “Solvo” series does offer holders for drinking bottles, which the company markets as well, but not the Camelbak-typical blattern ...
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News briefs
Johnson Outdoors has decided to close down its sales offices...
Johnson Outdoors has decided to close down its sales offices for canoes and kayaks in the U.K. in France at the end of this month, and to transition to a lower-cost business model based on independent distribution in the region. The move will result in the elimination of 11 jobs. ...
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News briefs
After an impressive sales increase of about 40 percent last...
After an impressive sales increase of about 40 percent last year, Adidas Outdoor has again lifted its global sales at a double-digit rate so far this year, driven by expanded ranges as well as growing sales in existing stores. Adidas Outdoor reached a turnover of about €300 million in 2011 ...
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News briefs
Black Diamond has appointed Mark Ritchie as its chief operating...
Black Diamond has appointed Mark Ritchie as its chief operating officer, a newly created position. Ritchie is a nearly 20-year veteran of the company, where he led the global operational platform supporting the group's businesses. Wim de Jager has been promoted to the position of managing director of Black Diamond ...
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News briefs
The North Face has appointed Joe Vernachio vice president for...
The North Face has appointed Joe Vernachio vice president for global product. Vernachio was previously the company's vice president for operations. He succeeds Philip Hamilton, who has left the company. Vernachio has 25 years of experience in the market for outdoor products. Prior to joining The North Face, he held ...
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News briefs
Polartec has started the search for a new chief executive...
Polartec has started the search for a new chief executive as its shareholders, led by Versa Capital Management, are considering a sale of the performance fabrics supplier. Polartec's current president and chief executive, Andrew Vecchione, said he was stepping aside and he would leave the company once a replacement was ...
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News briefs
Rinaldo Colombi is the new head of marketing at Lowe...
Rinaldo Colombi is the new head of marketing at Lowe Alpine, the British producer of backpacks acquired one year ago by the Equip Outdoor Technologies group, owner of Rab and other outdoor brands. Previously, he worked as brand manager for Petzl. Chris Harding, former managing director of Equip and head ...
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News briefs
Edelrid, Vaude's brand of climbing equipment, has picked a new...
Edelrid, Vaude's brand of climbing equipment, has picked a new agency for its products targeted at sporting goods and outdoor retailers: The Lourmarin-based XXL agency, which also carries Arc'teryx, will cover this distribution channel, whereas Edelrid's professional safety equipment continues to be sold through Horizon Vertical, which was previously in ...
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News briefs
Mammut is developing its brand further in international markets. The...
Mammut is developing its brand further in international markets. The Swiss brand took over its Korean distributor and created its own subsidiary in Korea. The subsidiary takes care of 115 points of sale in the market. A new mono-brand store was opened in Chile one month ago.
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News briefs
Sanuk, the American brand acquired by the Deckers Outdoor Corporation...
Sanuk, the American brand acquired by the Deckers Outdoor Corporation in July 2011, presented its collections for the first time at the OutDoor show in Friedrichshafen. James Petrie, who previously worked for Vans, is the new brand manager for this American brand of surf-inspired casual footwear for Europe, the Middle ...
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News briefs
As already reported in Shoe Intelligence, Superfeet opened a new...
As already reported in Shoe Intelligence, Superfeet opened a new European operations center in Edinburgh, Scotland, and will begin distributing its products and systems directly to retailers in the U.K. and Ireland. Steven Baynes from Anatom, Superfeet's former European distributor, will run the European office. Currently, four people are working ...
