News Briefs – Page 488
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News briefs
Timberland has redesigned its website to give its customers what...
Timberland has redesigned its website to give its customers what it calls an “immersive brand experience,” a place where they can explore the company’s products and learn about its history and commitment to environmental consciousness. They can also post their own stories, or read a blog by the chief executive, ...
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News briefs
Keen, with Pagatim.fm, has introduced its new HybridLife Radio Show,...
Keen, with Pagatim.fm, has introduced its new HybridLife Radio Show, a weekly program designed to get parents and families to connect to each other and to have fun in the outdoors. The 30-minute shows air on Wednesdays at 1 p.m. Pacific time at hybridliferadio.pagatim.fm, with replays throughout the week. Some ...
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News briefs
Leifur Öm Svarvasson, the prominent Icelandic outdoor specialist, is working...
Leifur Öm Svarvasson, the prominent Icelandic outdoor specialist, is working with 66° North on its new line of apparel for tough conditions, Arctic Edition. He gives final approval for each product to be added to the line. The company has come up with a new logo for the line featuring ...
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News briefs
Peak Performance offers an online game called “The Rescue Operation”...
Peak Performance offers an online game called “The Rescue Operation” on its website. The scenery behind the plot of the game is Peru’s Cordillera Blanca. The idea behind the game, which was designed by the Swedish agency Know IT Hello There, is to make the player familiar with Peak’s layering ...
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News briefs
Salewa is running a photo contest in Italy. It is...
Salewa is running a photo contest in Italy. It is inviting anybody to place up to three shots of outdoor-related scenes from the mountains on a dedicated page of its website, www.salewa.it/concorso, until Dec. 31. Everybody will be subsequently invited until Jan. 23 to vote for the best photos. The ...
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News briefs
Ispo China is growing, with its organizers reporting that the...
Ispo China is growing, with its organizers reporting that the session being held next Feb. 23-25 has 60 percent more exhibit space compared with this year’s, hosting new exhibitors including Salewa, Phenix, Adidas Eyewear, Macpi and Cratoni Helmets. Next year’s event will also include a new Fashion Trend Area, which ...
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News briefs
Nielsen Expositions has decided to stop holding its Action Sports...
Nielsen Expositions has decided to stop holding its Action Sports Retailer trade show, held twice a year for almost 30 years, saying it was suspending it indefinitely. The organizers said that the show, held in San Diego, had to be dropped because of the tough economic climate and the consolidation ...
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News briefs
Messe Friedrichshafen, the organizer of the Eurobike and OutDoor trade...
Messe Friedrichshafen, the organizer of the Eurobike and OutDoor trade shows at Lake Constance, expands its offer to consumers with a new exhibition for the public in Berlin. The show, called VeloBerlin, will be held on March 26 and 27, 2011. The new venture is backed by Messe Berlin and ...
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News briefs
The Solitude Mountain Resort will be the site of the...
The Solitude Mountain Resort will be the site of the All Mountain Demo leading up to the Outdoor Retailer Winter Market in Salt Lake City in January. The demo will be held on Jan. 19 at the resort, 30 minutes outside the city, giving retailers the chance to try out ...
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News briefs
The organizers of two outdoor events held simultaneously on Nov....
The organizers of two outdoor events held simultaneously on Nov. 12-14 in two different parts of Spain have both cried victory. The show in Madrid, called Naturiva-Esquí y Montaña, attracted 171 exhibitors and 23,700 visitors. A nationwide indoor climbing contest and a snowboarding contest, sponsored by K2, were among the ...
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News briefs
Performance Days, the specialty road show for fibers and fabrics...
Performance Days, the specialty road show for fibers and fabrics that was held in Munich last Friday and Saturday, has announced the dates for the upcoming events, will also take place in Annecy in the next two days. New exhibitors include among others Invista, Carol Textile and Miti. Other dates ...
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News briefs
Famous Last Mother!
In our category “Famous Last Words” we usually deal with very simple questions. Today we lift the bar a little higher by submitting a riddle to our readers: “What is marketing?” The good and the bad thing about marketing is that it is sort of a black box ...
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News briefs
Sportler, the big Italian chain, has opened its sixth specialty...
Sportler, the big Italian chain, has opened its sixth specialty outdoor store in the city of Trento. The Alpin-Haus has a selling surface of 800 square meters over three floors. The other outdoor shops are located in Bolzano and Meran, both in Italy; and in Bludenz, Kufstein and Innsbruck in ...
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News briefs
Pim Wennekes, marketing manager at Bever Zwerfsport, the leading Dutch...
Pim Wennekes, marketing manager at Bever Zwerfsport, the leading Dutch outdoor retailer, which belongs to the same group as AS Adventure and Cotswold Outdoor, will be leaving the company this month. This comes after the departure of three other leading executives earlier this year at Bever Zwerfsport, including its former ...
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News briefs
Andreas Huesmann, an apparel retailer from Lingen, Lower Saxony,...
Andreas Huesmann, an apparel retailer from Lingen, Lower Saxony, has opened an outdoor store in the Intersport Adventure format. It is the seventh specialty outdoor store of that type; they are run by Intersport members in Germany. The Lingen store has a selling surface of 400 square meters. Huesmann ...
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News briefs
Jack Wolfskin has opened its second company-owned store in London....
Jack Wolfskin has opened its second company-owned store in London. The new Covent Garden shop is about 400 square meters wide and sells clothing, footwear and outdoor equipment. Its first London store opened in August. The Geman outdoor brand is also carried in about 100 multi-brand specialist shops in the ...
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News briefs
Mammut is about to open two more stores in Germany...
Mammut is about to open two more stores in Germany in the next days to come. Both are run by franchisees. The store in Nuremberg will have a surface of more than 240 square meters and is going to be located in the heart of the city. The same goes ...
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News briefs
Victorinox plans to open a 550-square-meter flagship store next February...
Victorinox plans to open a 550-square-meter flagship store next February on the Königsallee of Düsseldorf, along with a 330-m² showroom, to showcase the increasingly diversified range of its products. Four other smaller boutiques should also be opened next year in Europe, the U.S. and Asia, adding to the company’s two ...
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News briefs
For 2010, Scarpa expects an increase in sales from €37...
For 2010, Scarpa expects an increase in sales from €37 million last year to €42 to 43 million. In 2009, the Italian boot manufacturer made more than half a million boots, of which a large part continues to be made at the own facility in Asolo and through sub-contractees in ...
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News briefs
Scarpa North America has announced an agreement with the Colorado-based...
Scarpa North America has announced an agreement with the Colorado-based technology provider Brandwise, which supplies sales-related software solutions. Brandwise will implement its SalesOptimizer and OrderPad applications, part of a suite of tools that will enable Scarpa to improve the effectiveness of its e-commerce and online business intelligence while providing comprehensive ...
