News Briefs – Page 493
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News briefs
Hi-Tec has joined forces with the National Trust in the...
Hi-Tec has joined forces with the National Trust in the U.K to create the “Altitude IV WPi NT Enviro”, an envrionmentally friendly walking boot. It uses recycled materials and avoids use of too many chemicals. The lightweight, waterproof boot has uppers made using water-based cements and naturally dyed veg-tanned leather.
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News briefs
The beta testing phase is currently under way for the...
The beta testing phase is currently under way for the Eco Index collaboration between the Outdoor Industry Association and the European Outdoor Group (see the previous issue of this publication). There are currently 80 companies enrolled in the testing of the index, and more companies are invited to join. Companies ...
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News briefs
Our American colleagues of SNEWS have selected Keen’s stand at...
Our American colleagues of SNEWS have selected Keen’s stand at the OR show in Salt Lake City as “Top BOB” – best of booth. Keen won the award for the third time. This time the company walked away with the prize because the impressive stand was mainly built from reclaimed, ...
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News briefs
The headquarters of The North Face and JanSport are moving...
The headquarters of The North Face and JanSport are moving from San Leandro, California, to Alameda in the same state, planned for autumn 2011. The two divisions of VF Corporation have about 350 employees at the San Leandro site.
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News briefs
VF Corporation ranks No. 89 on the InformationWeek 500, an...
VF Corporation ranks No. 89 on the InformationWeek 500, an annual list of the top technology innovators in the U.S. This is the highest ranking VF Corp. has achieved on the list. It was also listed as an industry finalist in the consumer goods category, and will get a write-up ...
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News briefs
Two organizers of outdoor and other events have decided to...
Two organizers of outdoor and other events have decided to merge under the roof of a holding company: the British OC Group and the French Third Pole. The holding company will be run and owned by the co-founders of the respective companies, Mark Turner and Rémi Duchemin. Third Pole has ...
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News briefs
Asia Outdoor, the show in Nanjing, will add a sister...
Asia Outdoor, the show in Nanjing, will add a sister show for bicycles to its offer to the Chinese retailers. From 2011, the bike show will be run simultaneously with the outdoor show from July 27 through 30. Both shows are organized by German Messe Consulting which is a joint ...
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News briefs
Afydad, the Spanish sporting goods industry association, has decided to...
Afydad, the Spanish sporting goods industry association, has decided to propose a new collective Spanish exhibition at the Outdoor Retailer Show in Salt Lake City next summer, with funding from the government being conditional on at least six participating firms. It already manages joint presentations at other fairs including Ispo ...
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News briefs
Nearly 100 people from all over Europe have already signed...
Nearly 100 people from all over Europe have already signed up to attend the first European Outdoor Forum next Oct. 11-13 in Annecy, France, and more are joining every day. Companies attending the convention include Aku, Camp, Deuter Sport, Lafuma, Hi-Tec, Intersport International, La Sportiva, Lowe Alpine, Mammut, Novation, Odlo, ...
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News briefs
Expé, a French retailer of hiking and climbing equipment with...
Expé, a French retailer of hiking and climbing equipment with six stores and an important mail-order and online business, has found new owners. Olivier Ange has acquired 51 percent of its shares and the balance is in the hands of an investment fund, XAnge. The company made a turnover of ...
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News briefs
Outdoor-Profis, the group of nearly 100 German specialty stores under...
Outdoor-Profis, the group of nearly 100 German specialty stores under the umbrella of Sport 2000, is about to drop its exclusive outdoor brand, Gentic. According to the group’s chief, Olaf Wittayer, Outdoor-Profis will concentrate its efforts in the future on the most important activities – the services to the affiliated ...
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News briefs
Regatta has defined new key areas to expand its business...
Regatta has defined new key areas to expand its business internationally. In Italy, the British company has hired Luigi Pellizzari as country manager from its former distributor, Landmark. A new office and showroom is currently set up in Montebelluna. For the Israeli market, Regatta has appointed Yaniv Ben Ami as ...
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News briefs
Shortly after Jack Wolfskin, Schöffel has announced it will join...
Shortly after Jack Wolfskin, Schöffel has announced it will join the Fair Wear Foundation, which monitors the social responsibility of apparel manufacturers. Schöffel already had its own code of conduct, but wants to increase its credibility through independent monitoring. Among other reasons, Schöffel picked Fair Wear for its multi-stakeholder structure. ...
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News briefs
TrekSta, the South Korean brand of outdoor footwear, is continuing...
TrekSta, the South Korean brand of outdoor footwear, is continuing its launch in Europe under the supervision of Charly Messmer, based in Munich. After its distribution arrangement in Spain, the brand has started selling to key accounts in Sweden and Norway, as part of a distribution deal attributed to Sporthaus ...
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News briefs
The company has decided to focus entirely on footwear, ending...
The company has decided to focus entirely on footwear, ending a distribution deal with Woolpower, the Swedish brand of outdoor socks and underwear, last month. Sporthaus Moxter also plans to launch TrekSta in Denmark and Finland next year. Meanwhile, the South Korean company has appointed Warp in Trebic as its ...
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News briefs
Outdoor Research, the American supplier of outdoor apparel, gloves and...
Outdoor Research, the American supplier of outdoor apparel, gloves and other specialist products, has appointed sales representatives for southern Germany and Switzerland, after it decided to invest directly in Europe. This comes after Maurice Brenninkmeijer, Outdoor Research’s former country manager in Canada, moved to Winterthur to supervise European sales. The ...
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News briefs
Adidas Group is taking its outdoor products to the U.S....
Adidas Group is taking its outdoor products to the U.S. starting in autumn 2011 with a new range of footwear, apparel and accessories, including the Terrex concept, which has met with good response since it was launched in 2009. Agron will be the exclusive distributor in the country, where it ...
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News briefs
Jack Wolfskin, which has been sponsoring German football clubs for...
Jack Wolfskin, which has been sponsoring German football clubs for many years, takes this marketing strategy to the U.K. With the beginning of the season 2010-11, the “Paw” will sponsor the Premier League clubs of Liverpool and Fulham to increase the brand awareness among spectators in the stadiums and in ...
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News briefs
Chuck Mason is the new vice president of sales at...
Chuck Mason is the new vice president of sales at Boa Technology, the American company that makes the Boa Lacing System. He comes from Burton, where he was vice president of sales operations. He has also worked as director of snowboard sales for K2 Sports.
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News briefs
Bobbie Parisi is the new director of marketing for Horny...
Bobbie Parisi is the new director of marketing for Horny Toad, an American outdoor and active lifestyle apparel company. She comes from Keen, where she helped develop brand positioning of HybridLife and contributed to its Stand campaign. Before that she worked with Nike and Dr. Martens. The company has also ...
