News Briefs – Page 512
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News briefs
Columbia Sportswear is the new exclusive apparel and footwear supplier...
Columbia Sportswear is the new exclusive apparel and footwear supplier for the Muddy Buddy Ride & Run Series in the U.S., a combination mountain bike and trail-running race held in 18 cities throughout the year. As part of the deal Columbia also will be the title sponsor, so the event ...
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News briefs
The North Face is actively supporting two initiatives to stop...
The North Face is actively supporting two initiatives to stop climate change, Business for Innovative Climate & Energy Policy (Bicep) and 350.org, and encourages other businesses, consumers and outdoor enthusiasts to follow suit. Bicep works with businesses and politicians to support energy and climate legislation, and 350.org’s goal is to ...
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News briefs
Sport Partner, the Dutch trade publication, reports that Mathijs de...
Sport Partner, the Dutch trade publication, reports that Mathijs de Vries, so far Odlo’s sales manager for the Netherlands, has been additionally appointed to the head of sales for the Belgian market. On top of this, Odlo has hired Thea de Jong as an additional sales manager for the Dutch ...
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News briefs
Cascade Designs, the marketer of the MSR, Platypus and Therm-A-Rest...
Cascade Designs, the marketer of the MSR, Platypus and Therm-A-Rest brands, has named Granitbiten to be its distributor in Sweden. Thomas Breding and Henrik Bolander, outdoor experts at Granitbiten, will be in charge of the account. Cascade has also announced that it has donated more than 2,000 mattresses and 6,000 ...
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News briefs
Klättermusen, the Swedish brand, has adopted the Bluesign standard for...
Klättermusen, the Swedish brand, has adopted the Bluesign standard for sustainability and corporate social responsibility. Reportedly, Klättermusen reached sales at some €1.6 million in 2008.
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News briefs
Bergans of Norway has picked “Ekstrem Turglede” as its corporate...
Bergans of Norway has picked “Ekstrem Turglede” as its corporate motto also on the international level. The phrase has been used in the Norwegian market and is aimed at emphasizing the Norwegian roots of the company abroad as well. The phrase is difficult to translate, but means something like “extreme ...
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News briefs
The Outdoor Retailer Summer Market has announced its new show...
The Outdoor Retailer Summer Market has announced its new show dates for 2010. The show in Salt Lake City will be held from Aug. 3-6. As reported in the last edition of this publication, the organizers opted for a later date to embrace the paddle industry after competing plans for ...
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News briefs
The U.S. Federal Trade Commission has settled with the M...
The U.S. Federal Trade Commission has settled with the M Group, doing business as Bamboosa, over the company’s claims that its products were 100 percent bamboo fiber, when actually they were rayon. Bamboosa falsely said they had bamboo’s antimicrobial properties and are biodegradable, the FTC said. As part of the ...
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News briefs
Timberland has released its corporate social responsibility report, 30 pages...
Timberland has released its corporate social responsibility report, 30 pages that focus on energy, product, the workplace and services. In it, it notes that it scores 1 percent of its footwear products using the Green Index environmental rating system. The company goal is to score all of its footwear by ...
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News briefs
The Hohenstein Institute has opened a contact office in New...
The Hohenstein Institute has opened a contact office in New Delhi in response to the demand for independent quality evaluations by Indian textile and clothing manufacturers and their European clients. This adds to Hohenstein’s existing offices in India in Mumbai and Tirupur. Besides marketing Hohenstein’s offerings in textile garment inspections, ...
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News briefs
Eighty-five outdoor-focused members of the Stag buying group in the...
Eighty-five outdoor-focused members of the Stag buying group in the U.K. have formed their own subset, called Freedom; members include Merrell, Hi-Tec, Lowa, Columbia, Timberland and Jack WolfskinG.
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News briefs
PL Diffusion has taken on the distribution of Thermos bottles...
PL Diffusion has taken on the distribution of Thermos bottles and Zamberlan shoes in France.
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News briefs
Jorcani Sports, the Spanish distributor of Fischer and other brands,...
Jorcani Sports, the Spanish distributor of Fischer and other brands, has taken on board the representation of Elementerre, a French brand of outdoor shoes from nearby Toulouse.
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News briefs
GfM, the Swiss Marketing Society, has given Mammut Sports Group...
GfM, the Swiss Marketing Society, has given Mammut Sports Group its prize for marketing, citing Mammut’s market-driven product innovations, customer satisfaction and innovative communications.
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News briefs
Fjällräven has extended its sponsoring deal with Andreas Kieling, a...
Fjällräven has extended its sponsoring deal with Andreas Kieling, a well-known moviemaker who produces animal films for National Geographic and others.
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News briefs
AustriAlpin has taken on the distribution of Rock Technologies, a...
AustriAlpin has taken on the distribution of Rock Technologies, a manufacturer of chalk for climbing purposes.
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News briefs
The new trade show organized by the Italian Outdoor Group...
The new trade show organized by the Italian Outdoor Group in September in Trento attracted 36 retailers.
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News briefs
Cotswold, the British outdoor retailer, is speeding up its store...
Cotswold, the British outdoor retailer, is speeding up its store openings as it continues to enjoy remarkable growth. The company has opened eight stores in each of the last two years and expects to have no less than 47 stores by the end of this year, which amounts to 11 ...
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News briefs
Columbia Sportswear has appointed Kathleen McNally as creative director for...
Columbia Sportswear has appointed Kathleen McNally as creative director for apparel. She worked for 11 years at Nike as a leading apparel designer and worked for other companies including J.Crew in New York. She spent the last five years as vice president of design for Lucy Activewear, helping to build ...
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News briefs
Jamie Barbor has been appointed director of marketing and sales...
Jamie Barbor has been appointed director of marketing and sales for Patagonia Footwear, with the task of reconstructing all areas of the business. Sue Harvey-Brown, former marketing manager of Merrell, will act as marketing manager of Patagonia Footwear, overseeing brand management in the place of Whitney Conner, who will move ...
