News Briefs – Page 531
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News briefs
Advansa, the Dutch producer of Coolmax and Thermo Cool fiber...
Advansa, the Dutch producer of Coolmax and Thermo Cool fiber technologies, no longer sticks to Europe, the Middle East and Africa to market its products. It will offer these products now to America and Asia as well. Advansa mainly manufactures its polyester yarn and fiber in Turkey.
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News briefs
Deckers Corporation sees itself bringing in $1 billion by 2012...
Deckers Corporation sees itself bringing in $1 billion by 2012 with the help of sales growth outside the USA. Right now it is thinking of acquiring the distribution of some of its lines in the U.K. and the Benelux countries, but for the longer term it is expecting big things ...
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News briefs
Salomon has promoted Karine Auclair as sales and marketing manager...
Salomon has promoted Karine Auclair as sales and marketing manager for textiles and accessories all over Europe. She will also be responsible for all other types of softgoods in the company’s relations with key accounts. She was previously in charge of textiles and accessories in France, where she will be ...
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News briefs
Masters, the Italian producer of ski and trekking poles, has...
Masters, the Italian producer of ski and trekking poles, has signed new distribution agreements in Germany and France. Krimmer Outdoor Systems, which already handles brands such as Simond, Kong, TSL and Trango, will take care of Germany, Austria and Switzerland. In France, Masters’ new partner is Skis Lacroix Luxe Sport, ...
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News briefs
A new position has been created at Black Diamond’s European...
A new position has been created at Black Diamond’s European headquarters in Reinach, Switzerland. To improve the brand’s relations with the specialty retail sector all over Europe, Black Diamond now has a customer sales and service manager. The job will be done by Sebastian Weiche. After working in various positions ...
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News briefs
W.L. Gore, the company that makes Gore-Tex, which is celebrating...
W.L. Gore, the company that makes Gore-Tex, which is celebrating its 50th anniversary this year, will see its linings in more trail running shoes in 2009. Already the company’s performance materials are found in more than 20 footwear and apparel brands, including Marmot, Arc’teryx, Spyder, Adidas, New Balance and Vasque. ...
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News briefs
Optimer Performance Fibers, the marketer of the Dri-release and FreshGuard...
Optimer Performance Fibers, the marketer of the Dri-release and FreshGuard brands for moisture management technologies, has reached a settlement outside court with 180s in relation to its claims for trademark infringement and false advertising, among others. According to Optimer, 180s, an American brand of ear-warmers and other performance apparel and ...
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News briefs
Albrecht von Dewitz, Vaude’s chief, has joined a delegation visiting...
Albrecht von Dewitz, Vaude’s chief, has joined a delegation visiting Vietnam that is led by Michael Glos, Germany’s minister for economy. Vaude is building a new factory there that should employ 1,000 workers within the next three years.
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News briefs
REI is opening a “green” prototype store in Texas that...
REI is opening a “green” prototype store in Texas that will use 48 percent less energy than typical stores, generating solar electricity and using it for hot water. It will make use of state-of-the-art insulation and HVAC systems. The second floor is a community center.
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News briefs
ECCO celebrated the start-up its new tannery attached to its...
ECCO celebrated the start-up its new tannery attached to its Chinese shoe manufacturing facility at Xiamen, in Fujian province. It will begin production of wet blue in mid-October, and the company plans to add a raw hide warehouse and a beam house in the future. The company made its largest- ...
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News briefs
Aigle has won a coveted annual prize for the best...
Aigle has won a coveted annual prize for the best advertising in France. Revolving around the message of “reintroducing men into nature,” the ads for the French outdoor company acquired by Maus Frères came ahead of Diesel’s new “Live Fast” campaign. Meanwhile, for the second year running, Aigle is inviting ...
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News briefs
Riva del Garda Fierecongressi has decided to organize the OutdoorDays...
Riva del Garda Fierecongressi has decided to organize the OutdoorDays for the second time next May 22-24. First held last May, this new consumer-oriented event and trade show near Lake Garda attracted a total of 116 companies and 10,000 visitors, mostly from Italy, but also from Germany and Austria. The ...
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News briefs
CORRECTION: Bonvita of Denmark distributes several footwear brands in all...
CORRECTION: Bonvita of Denmark distributes several footwear brands in all the Scandinavian countries, but its distribution of Merrell is limited to Denmark and Norway. Pierre Hedberg, who is now taking care of the distribution of the K-Swiss and Wolverine brands in the Swedish market on behalf of Bonvita (see last ...
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News briefs
Patagonia has appointed the new managing director for its European...
Patagonia has appointed the new managing director for its European operations in Annecy/France: Holger Bismann succeeds Hervé Chabert, who left the company. The German native worked for Nike for 13 years, most recently as sales director of Nike’s outdoor brand ACG. He held various positions with the Swoosh, including sales ...
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News briefs
Petzl, the French climbing company, has appointed Patrick Werlé as...
Petzl, the French climbing company, has appointed Patrick Werlé as its new global sales director in charge of both the brand's sports and work protection business. Werlé's position was vacant for about half a year after his predecessor, Henri de Rocca-Serra, left the company at the beginning of this year. ...
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News briefs
Hestra, the Swedish brand of winter gloves, is opening its...
Hestra, the Swedish brand of winter gloves, is opening its first retail store on Norrlandsgatan in Stockholm this month. The shopping street is fast becoming a reference for outdoor brands, with SOS Sportswear and Röhnisch opening concept stores there this Fall and The North Face and Quiksilver already trading with ...
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News briefs
Vaude has suffered the tragic loss of one of its...
Vaude has suffered the tragic loss of one of its staff members due to a major accident in an avalanche on the Mont Blanc. Tobias Burkart, who was responsible for events and sponsoring since 2006, died along with seven others, including his girlfriend and Stephan Eder, a mountain guide sponsored ...
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News briefs
Cascade Designs has appointed a new agency for Belgium and...
Cascade Designs has appointed a new agency for Belgium and Luxembourg, which had been covered by Hilde DeMoor and Bert Kesteleyn of the Alpitrek agency. From now on, the company C.J. Agencies will be in charge of Cascade's brands Therm-a-Rest, MSR, Platypus and SealLine in the two countries. C.J. Agencies ...
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News briefs
Bonvita, a major Danish-based company of sports footwear, will introduce...
Bonvita, a major Danish-based company of sports footwear, will introduce K-Swiss and Wolverine to the Swedish market. The K-Swiss brand was distributed in Sweden by various companies up until a few years ago, although it has now disappeared from retail shelves. Bonvita will set up showrooms in Stockholm and Gothenburg ...
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News briefs
A Norwegian distributor, Skigutane, has taken over the right to...
A Norwegian distributor, Skigutane, has taken over the right to sell Bula, the Canadian outdoor brand of headgear, in Sweden. It has set up a company-owned structure that will manage distribution, sales and marketing there. Skigutane and Bula have had an agreement since 1988 for the Norwegian market and the ...
