News Briefs – Page 533
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News briefs
GE Energy, General Electric’s subsidiary which owns the membrane manufacturer...
GE Energy, General Electric’s subsidiary which owns the membrane manufacturer Event, opened a brand new manufacturing facility in Shanghai recently. The 7,000 square meters plant consists of laboratories, offices and production. Event supplies its breathable waterproof laminate to more than 70 brands worldwide, including some new customers such as CAMP, ...
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News briefs
Sympatex, the German specialty supplier of water protection solutions, is...
Sympatex, the German specialty supplier of water protection solutions, is working hard on re-positioning the brand in the premium sector. While Sympatex used to have a downmarket image, the major focus of the brand for the next two years is to establish itself by teaming up with major brands in ...
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News briefs
After three years as Salewa’s managing director for sales and...
After three years as Salewa’s managing director for sales and marketing in Switzerland, Andreas Schmocker will leave the outdoor brand by the end of October. He will join Puma Switzerland as general manager. This job has been vacant for a while since Stefan Kropf left Puma. Salewa opened its own ...
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News briefs
An executive in the sports industry has been a success...
An executive in the sports industry has been a success away his desk, too. Topher Gaylord, the president of VF Outdoor & Action Sports International, won the Nemea-Olympia Ultra-marathon in Greece in May. The historical 180-kilometer race takes place every two years, and runners have 28 hours to finish the ...
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News briefs
Odysseia-In is looking to strengthen its position in the Bulgarian...
Odysseia-In is looking to strengthen its position in the Bulgarian market by opening a second outdoor store in the capital, Sofia, under its retail banner, Stenata, which stands for "The Wall." Like the first one, the new store has 105 square meters of net retail surface, but bureaucratic problems are ...
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News briefs
Euromark Polska, the company behind the Alpinus and Campus brands...
Euromark Polska, the company behind the Alpinus and Campus brands in Poland, as well as Khyam and Wynnster, has radically cleaned up its business in the U.K.. Euromark issued a profit warning earlier this year after it suffered from a series of mistakes and misfortunes. While its Polish business was ...
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News briefs
With fresh capital from its new owners, Houdini is moving...
With fresh capital from its new owners, Houdini is moving into higher gear. Lotta Giorno Felice, the company’s founder, sold her stake in the Swedish outdoor underwear brand last year to existing managers and other investors who have funds as well as expertise in design and brand-building. The money has ...
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News briefs
Lundhags will be closing down its Swedish production unit for...
Lundhags will be closing down its Swedish production unit for Nordic skates next year, as dwindling sales no longer justify the expense. Sales of these skates by the Swedish outdoor firm decreased from about 22,000 to 7,000 pairs over the last years, after two mild winters. The capacity of the ...
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News briefs
A small range of products by Brunton, a U.S. brand...
A small range of products by Brunton, a U.S. brand of outdoor equipment, will be launched across Europe next year. Brunton is the U.S. arm of Silva, the well-known Swedish company specializing in compasses, headlamps and pedometers, which was acquired by Finland’s Fiskars two years ago. Brunton’s small camping equipment ...
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News briefs
Just as they do with empty bottles of beer, Swedish...
Just as they do with empty bottles of beer, Swedish consumers could soon get into the habit of returning used outdoor garments in exchange for a small refund. Such an initiative was launched earlier this week by Klättermusen, a Swedish outdoor brand with projected sales of about 20 million SEK ...
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News briefs
Feelmax, the Finnish specialty socks supplier, has successfully moved into...
Feelmax, the Finnish specialty socks supplier, has successfully moved into the footwear business. In their first year of marketing shoes in 2007, the Finns sold 70,000 pairs of shoes. The largest markets for Feelmax are Finland and Germany, where an office was opened last fall, as well as Thailand, where ...
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News briefs
In 2007, in its full first year of marketing its...
In 2007, in its full first year of marketing its own footwear, Salewa managed to sell slightly more than 50,000 pairs of shoes. Antonio Dus, the manager in charge of the brand’s footwear division, a volume of between 90,000 and 100,000 pairs could be reached in 2008. Dus told THE ...
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News briefs
Nike ACG is preparing for it 20th anniversary next year....
Nike ACG is preparing for it 20th anniversary next year. As can already be seen at its booth at the OutDoor show, Nike’s outdoor gear will appear with its original logo and a corporate green instead of the usual orange. Nike says the retro corporate design will be only used ...
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News briefs
CamelBak reorganized its distribution on July 1, adding new outdoor-specific...
CamelBak reorganized its distribution on July 1, adding new outdoor-specific distributors not only Germany, as reported yesterday. In addition to Everest for the German market, its outdoor products are now sold in Italy by Nov.ita, in Spain by Vertical and in France by JCP. The company’s existing distributors in those ...
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News briefs
Skins, the Australian brand of compression garments, opened a subsidiary...
Skins, the Australian brand of compression garments, opened a subsidiary in Munich for the Germanic countries at the beginning of this month, as part of its European sales drive. The operation went into business to speed up the brand’s expansion in Central Europe, ending a distribution contract with Embassy Sport ...
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News briefs
The Outdoor Industry Association of the USA reports increases of...
The Outdoor Industry Association of the USA reports increases of 14 percent in units and 12 percent in dollars for American outdoor retailers during the month of May, as compared to the same month a year ago, reaching a level of $449 million. It was the fifth straight month of ...
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News briefs
Sustainability is the official theme of this year’s OutDoor, with...
Sustainability is the official theme of this year’s OutDoor, with a slew of seminars devoted to the issue as it relates to the industry and its products. Two meetings on Thursday addressed sustainability from differing viewpoints. Rolf Pfeifer of eco-tourism association Forum Anders Reisen tried to draw parallels with the ...
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News briefs
At long last, Brasher is preparing to move into the...
At long last, Brasher is preparing to move into the continental European market. The British outdoor footwear brand has long been a leading force in its own country, selling about 160,000 pairs last year. Then again, this leadership was confined to the U.K., since the design and materials used for ...
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News briefs
Haglöfs, the Swedish outdoor company, is recruiting a U.K. country...
Haglöfs, the Swedish outdoor company, is recruiting a U.K. country manager after it split from Andy Williams at the beginning of this month. The separation follows a claim by Williams last year, who demanded compensation for helping to build up the brand as its former distributor in the U.K. This ...
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News briefs
Bjørn Daehlie, the Norwegian brand for ski and outdoor apparel,...
Bjørn Daehlie, the Norwegian brand for ski and outdoor apparel, is teaming up with Switzerland’s Chris Sports to expand distribution in Central Europe through a joint venture. Chris Sports is already the Swiss importer of Bjørn Daehlie. The new joint venture, Chris Sports Europe, will also supply Austria and ...
