News Briefs – Page 80
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News briefsMerrell names new U.S. VP of Sales
Source: Merrell Jessica Adler Wolverine Worldwide-owned Merrell has hired Jessica Adler as VP of U.S. sales. She will oversee the development of the brand’s U.S. wholesale strategy and report to Chris Hufnagel, Merrell’s global brand president. Adler previously worked in sales for Levi Strauss, Psycho Bunny and ...
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News briefsDeuter TrekLite Challenge results in the planting of 500 trees
As a result of its consumer activation campaign called Treklite Challenge (run in Summer 2022), Deuter has now financed the planting of 500 trees in the German Harz region. Deuter has realized the project together with Travel&Tree, a German company specializing in forestation projects connected to travel, car rental, shopping ...
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News briefsKitsbow launches second-hand online store in the U.S.
U.S. cycling apparel brand Kitsbow has launched the “Kitsbow Experience Apparel” retail store for used Kitsbow apparel through its DTC online store, where U.S. Kitsbow customers can sell their previously purchased Kitsbow gear. To use the site, sellers pay the company 10 percent of the sale price. Kitsbow alternatively offers ...
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News briefsSilva hires new marketing coordinator for Germany and Austria
Source: Silva Max Mangold Swedish brand Silva has hired Maximilian Mangold as its new marketing coordinator for Germany and Austria. In his newly created role, Mangold will be responsible for trade marketing, events, sponsoring and cooperation, and the organization and maintenance of an athlete’s team in the ...
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News briefsBell’s Andrea Pankow joins PeopleForBikes board of directors
Andrea Pankow, vice president and GM of Vista Outdoor’s Bell Helmets, Raskullz and Krash brands, has been appointed to the PeopleForBikes Coalition board of directors. Pankow has held numerous positions since joining Bell in 2006, when the company was still known as Easton-Bell Sports. PeopleForBikes is the U.S.-based organization that ...
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News briefsItaly's brands and retailers defy early season sales
GVO (Outdoor Value Group) is the name of a group of companies and outdoor retailers that have decided to take action to protect the value of their brands. The project is supported by the working table of the IOG (Italian Outdoor Group). It aims to postpone the end of the ...
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News briefsAdidas opens first Terrex store in Canada
Source: Adidas Canada The new Kitsilano Terrex store in Vancouver, BC, Canada On Dec. 26, Adidas officially opened its first Canadian Terrex store in Vancouver’s outdoor hub, Kitsilano, at 2235 W 4th Ave. The company said that the assortment of apparel, footwear and accessories in the new ...
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News briefsDakine launches apparel, joins RECCO network
Source: DAKINE Dakine has teamed up with Recco for the launch of its new outerwear collection. Recco’s rescue reflectors have been integrated into key pieces of the collection, such as winter jackets and snow pants. According to Dakine, the inclusion of Recco technology was a natural progression, ...
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News briefsYeti sues Mercatalyst and TerraCycle for trademark infringement
The cooler and drinkware brand Yeti Coolers has sued the companies Mercatalyst and TerraCycle at the U.S. District Court for Western Texas for trademark infringement. Yeti claims that apparel branded with its trademark, which was meant to be destroyed or recycled by TerraCycle (which is also a recycling partner of ...
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News briefsSustainable Apparel Coalition publishes Higg FEM 4.0 technical paper for preview
Almost a year before it will come into effect (which will be November 2023), the Sustainable Apparel Coalition (SAC) has published its Higg Facility Environment Module (FEM) 4.0 technical paper to provide transparency to users and allow them to prepare for the new version. The latest version ...
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News briefsSOG welcomes two new members
The Scandinavian Outdoor Group (SOG) has announced that two new companies have joined. The first is Moonvalley, a sports nutrition brand with roots in Måndalen, Norway. The brand produces organic, plant-based and nutritionally balanced products. Moonvalley was founded in 2018 by three Swedish professional trail runners: Emelie Forsberg, Ida Nilsson ...
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News briefsInditex agrees on three-year engagement with WWF for biodiversity projects
Spanish fast fashion group Inditex, owner of Zara, Bershka and Pull&Bear, among other retail brands, has entered a partnership with the World Wide Fund for Nature (WWF) to support several of the conservation association’s projects. The collaboration will start with nine initiatives across four regions focused on forest conservation, water ...
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News briefsHohenstein launches new Performance Index for outdoor apparel
With its new Hohenstein Performance Index launched this fall, the Hohenstein institute wants to cover the performance and comfort qualities of clothing, particularly sports and outdoor textiles. With the newly launched index, outer shells, mid layers and base layers can be tested and classified using the DIN ...
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News briefsSport Conrad successfully runs pilot second-hand collection and sales project
Source: Sport Conrad Sport Conrad NOMOI second hand products German retailer Sport Conrad has now sold the 160 used garments from brands Patagonia, Ortovox, Maloja and Norrøna that were collected from mid-November 2022 as part of a pilot project integrated into the retailer’s sustainability initiatives. According to ...
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News briefsPatagonia announces christmas period closures and paid holidays for staff
Patagonia CEO Ryan Gellert announced on LinkedIn that all Patagonia stores, warehouses and offices in the U.S. and Canada would be closed from Dec. 25, 2022, through to Jan. 1, 2023, with staff given paid time off because ”we believe in providing quality of life for our people.” The brand ...
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News briefsPinewood announces new CEO
Scandinavian outdoor brand Pinewood has announced Bengt Rimark as its new CEO. Founder and existing CEO Rainer Rüssel is stepping down after 30 years in the leadership role but remains at Pinewood, where he will now focus on product development and purchasing. Rimark is described as having extensive experience in ...
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News briefsMaier Sports premiers outdoor pants equipped with NFC-tag for circular processing
Maier Sports reports progress on its road to more recyclable products. In a partnership with SaaS-platform provider XIPHOO, the brand has equipped its first products – a regular hiking pant and a zip-off-version – with a near field communication (NFC) tag that provides all relevant product and material information, for ...
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News briefsPeak Performance opens a new concept store in Denmark
Swedish outdoor brand Peak Performance has opened a new 160 square meter concept store in Copenhagen city center, aiming to showcase the brand’s determination to reduce the environmental impact and focus on community and services. The new store — with an interior inspired by nature in the northern part of ...
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News briefsMountain Warehouse posts record revenues
Mountain Warehouse posted revenues of £302.6 million (€344.9 million) in the 12 months to the end of February 2022, representing a 26 percent jump on the prior year, and a 4.6 percent increase versus 2019/20, before any impact from Covid-19. Sales reached a new record in the company’s 25-year history. ...
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News briefsUTMB confirms two new events in the U.S. for the 2023 UTMB World Series
The organizers of UTMB World Series have confirmed that two long-standing events in the U.S. will be added to the global UTMB World Series circuit in 2023, bringing the official 2023 calendar to 34 events. Desert RATS (Running Across the Sand) Trail Running Festival by UTMB, on the trails of ...
