NPD is also preparing the ninth edition of its annual estimate of the size and growth of the global sports market. It has agreed to share with us the highlights of its eight edition, which covered the market in 2012 and showed that China overtook for the first time Japan as the world's second-largest sporting goods market, with a currency-neutral increase of 10 percent that raised it to €19.4 billion in terms of consumption. The feat occurred just as we started a major market research project in China that should be completed by next autumn.All in all, the global sporting goods market rose by 5 percent to €278 billion in 2012, according to NPD, the same as in 2011. It reached a total value of €273 billion. The world market had declined by 2 percent in 2009 because of the recession, but then it picked up by 4 percent in 2010 (more in SGI Europe).
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