All Oakley articles
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ArticleKith and Columbia Sportswear team up again - this time for camping gear
Source: Columbia x Kith After an outdoor lifestyle collection in 2022 and a fishing collection in 2023, Kith is continuing its partnership with Columbia Sportswear and presents the brand new Kith for Columbia 2024 collection – this time a comprehensive range of apparel, accessories and footwear designed ...
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News briefsKith and Columbia collaborate on fishing collection
Luxury streetwear brand Kith has renewed its partnership with Columbia Sportswear to present the Kith for Columbia PFG 2023 collection, a range of fishing apparel, footwear and accessories that combines functionality with style. The new collection is inspired by Columbia PFG, the brand’s longstanding line of performance fishing gear. According ...
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News briefsSmith hires Scott Randall as new global VP of product
U.S. goggles and helmets specialist Smith has named Scott Randall as global vice president of product. Randall has started his career in retail with Nike Australia before hiring at Oakley. Scott Randall Staying at Oakley for 18 years, he has been working at the brand’s headquarters in ...
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News briefsProgressive retailer Kith presents first Columbia collab collection
Kith and Columbia Sportswear have launched their first collaborative apparel collection, ”Kith for Columbia” 2022. The 45-piece collection of apparel and accessories is inspired by the outdoor lifestyle and “interpreted through the Kith lens”, as the New York-based retailer says. The new drop comes in the line of other collaborations ...
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News briefs
New global campaign: Oakley wants you to be who you are
Eyewear brand Oakley has launched a new campaign, “Be Who You Are,” a short film featuring a slew of sporting superstars including Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes and is narrated by chef and celebrated rapper turned media-mogul, Action Bronson. The film’s ...
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News briefs
Oakley introduces Kato sport performance sunglasses
Oakley is launching the new Kato series, a range of frameless performance sunglasses designed to deliver an expanded field of vision, enhanced impact protection and a customized fit. Kato eyewear was first spotted at La Vuelta in Spain in autumn 2020, worn by Oakley-sponsored athletes Chris Froome and Sam Bennett, ...
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News briefs
Oakley donates $200K to WHO with launch of new Kokoro collection
To mark the launch of its new Kokoro collection, Oakley donated $200,000 to the World Health Organization in support of the Covid-19 Solidarity Response Fund. The new collection, designed by Japanese artist Meguru Yamaguchi, consists of 11 performance and lifestyle eyewear styles “that represent the splendor and beauty of the ...
