All Outdoor Industry Compass articles in OIC Vol. 17, Issue 5 – Page 3
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News briefsDecathlon to retire Wedze brand, integrates it into Quechua
The retailer simplifies its brand portfolio by integrating winter sports products into its year-round mountain-focused collection.
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News briefsViking partners with Kezzler and Trimco Group to implement digital product pass
The Norwegian outdoor ffotwear brand embraces cutting-edge tech, launching digital passports for products to enhance traceability, sustainability and customer trust.
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News briefsVaude wins UN SDG Innovation Award for climate leadership
Discover how a German outdoor brand is tackling supply chain emissions, earning global recognition for advancing sustainability goals.
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Short stops
Short Stops Week 51, 2024
PRODUCT & MARKETING +++ Rab, owned by Equip Outdoor Technologies Ltd., has been announced as the title sponsor of the GaPa Trail 2025 set for April 26, 2025 +++ +++ Nordica, a brand of Tecnica Group, is partnering with the Italian Paralympic Winter Sports Federation in a new agreement that ...
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ArticleWoolrich partners with Baoxiniao to boost its reach outside Europe
Chinese group Baoxiniao is acquiring Woolrich’s intellectual property rights for all territories outside Europe.
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News briefsSamsara Eco announces the development of a new Nylon 6 enzyme
The innovation is described as an important step in reducing the share of synthetic textiles that are still made from carbon-intensive fossil fuels.
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News briefsGarmin’s latest annual data report sheds light on global fitness trends
Garmin releases its “Year in Review” with insights into user fitness and wellness trends, including activity increases and global rankings.
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ArticlePorsche eBike Performance joins ‘Shift Cycling Culture’ initiative
The e-bike unit of the German sports car manufacturer is participating in an industry-wide effort to combat climate change and promote sustainability in the cycling industry.
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News briefsGarmin opens new Italian headquarters in Milan
The building boasts advanced sustainability standards.
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ArticleDometic announces global restructuring program, lays off 500
The Swedish specialist for mobile living solutions announces strategic changes to streamline operations, focus on growth and adapt to challenging market conditions.
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News briefsIntersport's CEO to step down
Long-standing CEO Steve Evers announces departure from Intersport International after leading the company through significant growth and transformation.
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News briefsCocona Labs establishes subsidiary in India to boost 37.5 technology
The US company strengthens its presence in India with a wholly foreign-owned enterprise, supporting local brands and sustainable innovation.
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ArticleInvestor SOL Capital takes over ailing bicycle manufacturer Simplon
Investor secures the Austrian bike producer’s future with a bold recovery plan, leadership changes and commitment to local production and global growth.
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News briefsUnited Wheels Inc. hires experienced brand and marketing expert
Chris King takes on global branding and digital strategy at the US bicycle supplier.
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News briefsDynafit strengthens international marketing team
Fabian Steiner joins the team as a graphic design specialist for the brand’s corporate design.
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News briefsFjällräven moves German headquarters to bolster market presence
The Swedish outdoor brand strengthens its foothold in Germany with a strategic move to Munich and a streamlined showroom network.
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ArticleBlack Diamond sets new sustainability standards with recycled aluminum
The company partners with sustainability expert UL Solutions to set industry-first recycled aluminum benchmarks, reducing its reliance on virgin materials.
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News briefsSalewa launches first winter speed hiking collection
The new collection is designed for year-round speed hiking enthusiasts.
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News briefsSwitchback Spring 2025 calls for education proposals
Outdoor industry leaders are invited to share insights at 2025’s Switchback Spring in Nashville next June.
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News briefsDPS Skis unveils full-carbon fiber carving skis
The Utah-based ski company redefines alpine carving skis with full-carbon fiber technology.
