Outlyne, a young Swiss brand of outdoor apparel, is moving abroad. The new label is exhibiting at the OutDoor show for the first time in the third year of its existence and is conquering foreign markets. In a first step, Outlyne heads into neighboring Italy, Austria and Germany as well as into Luxembourg.In Italy, where Outlyne is concentrating its efforts on the northern part, the business is done by two sales agents, Markus Auer and Tim Peratoner. In Austria, the Swiss company has Gundi Steiger, a sales rep who works exclusively for Outlyne. The German market is covered by a network of representatives consisting of Michael Scherf for Bavaria; Michael Holzwart for Baden-Württemberg; Harald Bambey for Hessen, Rhineland-Palatinate, Saarland, and Luxembourg; and Hans-Peter Gennen for the north of the country. Outlyne was founded in 2006 by Christian Wenger, a local businessman who acts as majority shareholder, and Rico Dürst. The latter used to be the managing director of the Swiss importer New Sunshine Goods and was the founder of the outerwear label Storm. Outlyne is positioned as a high-end outerwear brand that combines outdoor functionality with urban styles.
