Oxylane, the parent company of Décathlon, has reported a 9.5 percent increase in its total sales to €5,440 million before VAT in 2009, reinforcing its position as the world’s largest integrated sporting goods retailer. The vast majority of the turnover was represented by the Décathlon retail stores as the other activities – Decat’, Koodza, Skimium and the Décathlon e-commerce facilities – still play a very marginal role. Most of the growth occurred outside France. For the first time, the group’s sales outside France were higher than those in its domestic market, rising from 49 to 53 percent of the total turnover. They were only partly due to new store openings. (read more in the last issue of SGI Europe)
