All Peak Performance articles
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News briefsPeak Performance expands to UK with Covent Garden store opening
The Swedish brand opens its first UK store in Covent Garden, London, offering ski and outdoor gear, plus repair services and trade-ins.
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News briefsPeak Performance enters US market with ski collection
The Swedish outdoor brand launches in the US with its 2024 ski collection and a dedicated e-commerce platform.
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News briefsPeak Performance publishes 2023 sustainability report
Amer Sports brand Peak Performance has published its new Sustainability Performance 2023 report. It highlights key achievements, progress in key business areas and sustainability initiatives and performance. “Designing for circularity, longevity, and ethical production is key to our ESG goals and securing our brand’s enduring legacy for future generations of ...
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ArticleArc’teryx helps Amer Sports grow sales in first quarter as public company
Thirty-four days after raising $1.365 billion in an NYSE IPO, Amer Sports conducted its first earnings call as a public company yesterday. While the Arc’teryx, Salomon and Peak Performance parent delivered Q4 revenues some $20 million above expectations, the quarterly loss was wider than expected. Amre’s shares finished the trading ...
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News briefsPeak Performance opens first store in Berlin
Source: Alex Hackel/Peak Performance Peak Performance goes Berlin Swedish outdoor brand Peak Performance is opening a new concept store in Berlin on Dec. 8, 2023. Located at Neue Schönhauser Straße 11 in Berlin Mitte (downtown), the 160-sqm store targets Berlin’s growing outdoor community and offers a curated ...
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News briefsPeak Performance recruits Head of Retail from Adidas
Habit.se reports that Oskar Hammar is the new Head of Retail at the Swedish brand Peak Performance, which belongs to Amer Sports. Hammar has many years of experience in the fashion industry and most recently worked as Global Retail Manager at Adidas. Before that, he spent almost three years at ...
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News briefsPeak Performance reimagines a classic using leftover fabrics
Source: Peak Performance Peak Performance has released a new version of its 10-year-old bestselling down jacket, the Helium Utility Down, with an environmentally conscious twist. The limited edition male and female versions are made from leftover fabric from Peak Performance’s fabric stock. Like other versions of the ...
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News briefsAmer Sports with best H1 since acquisition by Anta Sports
Helsinki-based sports equipment manufacturer Amer Sports has recorded its best H1 since the company was acquired by a consortium of buyers led by the Chinese group Anta Sports Products Ltd. in 2019. Amer’s revenues rose by 37 percent to 13.27 million yuan renminbi (€1.77bn) for the six months ended June ...
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News briefsWearAgains program expanded again
Peak Performance has expanded its WearAgains program once again. Launched in June 2021 in the Stockholm flagship store, the concept was expanded to Austria in Spring 2023, with stores in Vienna, Salzburg, Kitzbühel and Innsbruck accepting used items. Now the WearAgains program will be available at the Peak Performance Vienna ...
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News briefsPeak Performance releases new product designed to close gender gap in the outdoors
Academic research in 2022 looking at the impact of menstruation in participation of outdoor and “adventure” activities found some stark results: 53 percent of women stated that menstruation/PMS had affected their participation in adventurous activities. A further 36 percent stated that their participation was sometimes affected. When it came to ...
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News briefsPeak Performance with changes in European B2B structure
The Swedish ski and outdoor brand Peak Performance is restructuring its B2B business. Marcel Hess, who was previously responsible for the omnichannel business in Central Europe, will take over the management of the global B2B business with immediate effect. Hess has been with Peak Performance for more than 10 years ...
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News briefsPeak Performance goes online with WearAgains
ehandel.se reports that Peak Performance, following last year’s launch of its secondhand concept WearAgains in a shop-in-shop at the outdoor company’s flagship store in Stockholm, is now also offering the concept online. The site acts as a marketplace where consumers create a profile to buy and sell second-hand clothing items ...
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News briefsPeak Performance sponsored skier competes in a jacket older than him
Swedish freeride skier Max Palm competed in a 30-year-old Peak Performance jacket at the FIS Freeride World Tour Pro competition in Fieberbrunn last weekend, wearing a garment 10 years older than him. The move by the Peak Performance-sponsored athlete also marked the online launch of Peak Performance’s second-hand initiative, WearAgains. ...
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News briefsPeak Performance opens a new concept store in Denmark
Swedish outdoor brand Peak Performance has opened a new 160 square meter concept store in Copenhagen city center, aiming to showcase the brand’s determination to reduce the environmental impact and focus on community and services. The new store — with an interior inspired by nature in the northern part of ...
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News briefsJack Wolfskin hires new country managers for the U.K. and Scandinavia
Source: Jack Wolfskin Steve Rosier, Country Manager U.K. and Ireland German brand Jack Wolfskin has announced executive changes in the northern hemisphere: Steve Rosier has been appointed country manager for the U.K. and Ireland. Rosier, who has most recently served as senior sales manager and POD lead ...
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News briefsPeak Performance opens first store in China
The Scandinavian outdoor brand Peak Performance has continued its expansion by opening a brand store in the exclusive Sanlitun neighborhood in Beijing. In the store, high-tech design meets Peak Performance’s Scandinavian heritage and DNA with a passion for the outdoors in focus. The expansion into China as a new market ...
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News briefsPeak Performance hires H&M’s global marketing director
As reported by habit.se, Peak Performance has hired Tina Rolén, most recently global marketing director for H&M and previously with Adidas, The North Face, Haglöfs and Mini Rodini, as its new vice president of marketing. The company has also appointed a new chief financial officer, Stefan Bratlie Persson. He joins ...
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News briefsPeak Performance sustainability report 2021 published
The Amer Sports brand Peak Performance has published its sustainability report 2021. The comprehensive paper highlights the main actions taken during the year and delivers a full list of Tier 1 and 2 suppliers and material info. Besides the successes made, the long-term circularity goals are defined for product longevity, ...
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ArticleWomen in the outdoor and sports business: Facts and figures on International Women’s Day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...
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ArticleSara Molnar: “As a modern leader, diversity must be on your agenda”
Eva Karlsson (Houdini), Antje von Dewitz (Vaude), Kari Traa (Kari Traa), formerly Rose Mercario (Patagonia), Ulrika Björk (Polygiene), Annica Rantala (Stronger) or Pernilla Nyrensten (Revolution Race) – just to mention a few, are female leaders within the sporting goods / outdoor industry. But fundamentally, the industry is male-dominated, as our ...
