Aiming to turn itself into a year-round brand, Pyua recently...

Aiming to turn itself into a year-round brand, Pyua recently launched its first running collection for spring/summer 2019. The collection was presented for the first time at the Ispo Night Run on Feb. 2, one day ahead of the fair. In addition, despite a previous focus on free-ride skiers, Pyua has now also launched padded jackets for alpine skiers. Pyua, whose name is an Asiatic word that means “clean,” claims to have pioneered the development of long-lasting, non-toxic 100 percent recycled products without bonded waste in the membrane. Since its inception, the company has drawn its raw material almost exclusively from recycled PET bottles.