Buff participated on March 9-10 in the latest edition of Expo Sports in Barcelona, a trade show with a focus on running, trail and triathlon. The company, best known for its neck accessories for sports, is headquartered in Igualada, around 65 km west of Barcelona. Buff said its presence at Expo Sports was a way to be in contact with the running community. In this segment, the company's products are mainly focused on trail running, but many potential clients train and compete on asphalt as well. This is why Buff announced that, starting in September, it will launch its first collection entirely focused on the running market, targeting urban runners as well.

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