With its new Escape Thrive footwear line with eye-catching Techlite Plush soles, U.S. brand Columbia Sportswear sets a new focus on visibly high-cushioning soles for outdoor shoes. The new sole technology with cushioning and rebounding properties aims to maximize the walking comfort of lightweight hiking shoes – offered in low-cut and mid-cut models for men and women. The range primarily appeals to the speed hiking and recreational hiking community.