Columbia Sportswear is re-branding Montrail and focusing its footwear line on trail running. The products will carry the Columbia Montrail label from spring 2017 onward, somewhat like the recently launched Columbia PFG sub-brand, which stands for Columbia Performance Fishing Gear. Columbia is investing strongly in the growing trail running category, as shown also by its new sponsorship of the Ultra-Trail du Mont-Blanc (UTMB) race.
Related articles
-
News briefsSolo Brands presents turnaround strategy with new products and US retail expansion
The outdoor and lifestyle company unveils a turnaround strategy focused on product innovation, retail partnerships and channel diversification in the US.
-
ArticleSalomon presents Adaptive Project, pioneering accessibility in mountain sports
The brand introduces groundbreaking adaptive technologies, empowering individuals with disabilities to explore the outdoors.
-
![Vibram Megagrip Elite - Commercial 2024 [NO TEXT].00_00_11_11.Immagine006 (1)](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/4/7/6/41476_vibrammegagripelitecommercial2024notext.00_00_11_11.immagine0061_972906_crop.png)
News briefsVibram introduces Megagrip Elite, debuting in upcoming Norda style
The new performance compound delivers exceptional grip for athletes tackling steep and rugged trails.
More from Product & Marketing
-
News briefsScott joins list of Recco’s brand partners
The new partnership integrates advanced safety technology into Scott ski helmets, enhancing rescue efficiency and skier safety.
-
News briefsAvalanche beacon recall due to battery contact issues
A voluntary recall addresses a potential safety concern with the Pieps Pro IPS, ensuring customer safety remains the top priority.
-
News briefsGoldwin and J.L-A.L launch futuristic ski-inspired collection
The collaboration merges advanced fabrics and cutting-edge design, redefining performance and style in ski and urban apparel.