Columbia Sportswear is re-branding Montrail and focusing its footwear line on trail running. The products will carry the Columbia Montrail label from spring 2017 onward, somewhat like the recently launched Columbia PFG sub-brand, which stands for Columbia Performance Fishing Gear. Columbia is investing strongly in the growing trail running category, as shown also by its new sponsorship of the Ultra-Trail du Mont-Blanc (UTMB) race.
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