Hans Anders launches new sports eyewear brand Driive with DSM bike team
The Dutch Hans Anders retail group (owner of the Hans Anders, Eyes + More and Direkt Optik optician chains) has entered into a collaboration with World Tour cycling team DSM to develop and promote its new eyewear brand, Driive. The new line of sports eyewear is aimed at cyclists and ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Start your 30-day trial for just €9.90
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry